PACO Collective celebrates 10 year anniversary

Chicago based PACO Collectivecelebrated 10 years in business, evolving from a Hispanic-focused multicultural marketing agency, to a cross-cultural agency with major clients on its roster, including ComEd, the Chicago Bears and the Chicago White Sox, among others.

Founded in 2006 by marketing expert Ozzie Godinez and innovative creator Pablo Acosta, PACO Collective was created at a time when culture in the United States was on the verge of major transformation.

“We started PACO during an economic crisis when many agencies were downsizing. The environment required us to take risks. We survived because we were small and agile and weren’t afraid to think big and adapt to the changing market conditions,” explained Ozzie Godinez, CEO and co-founder of PACO Collective. “Our multicultural marketing focus helped us set ourselves apart and reflected the way the market was evolving. Our commitment to diversity allowed PACO to grow beyond Hispanic marketing to a new cross-cultural model. What we deliver to our clients is an in-depth understanding of cultural segments of significance to their brand, and use that insight to create campaigns that transcend cultures.”

“PACO is a mirror, reflecting the American market, a melting pot of cultures. It is so fascinating! Because of this, our work and ideas transcend cultural boundaries—good ideas work!” said Pablo Acosta, Chief Creative Officer and co-founder of PACO Collective. “More and more we see younger generations like millennials and generation Z embracing ethnic fluidity – they are a part of two worlds, being Latino and being American, and they identify with each.”