Pagán – Director Retail Marketing and Promotions @ The Bravo Group.

The Bravo Group, announce the appointment of Stacy Pagán as Director, Retail Marketing and Promotions.

Pagán will head up Bravo’s marketing and promotions division where she will be responsible for building teams, developing strategies, implementing programs and the overall enhancement of Bravo’s integration of marketing practices. She will also work closely with Bravo’s experiential marketing and interactive divisions in order to deliver 360 programming to all agency clients.

“Bravo continues to add top talent to its roster and, with Stacy, we further strengthen our experiential/retail promotion offerings in this area,” said Linda De Jesús-Cutler, COO & President, The Bravo Group. “Stacy is a first-rate, experienced marketing strategist with real business sense and deep experience at client, agency and media,” added De Jesús-Cutler.

A bilingual marketing executive with more than 15 years of experience marketing to the General Market and U.S. Hispanics, Pagán comes to The Bravo Group from IDT Telecom. As Vice President of Marketing, she was responsible for conceptualizing, developing, producing and marketing products specifically designed for Latinos living in the United States and recently arrived Hispanic consumers. Pagán developed event strategy and worked to implement events in large Hispanic DMAs and in densely populated Hispanic neighborhoods and directed both qualitative and quantitative research initiatives.

Previously, as Principal, Hispanic Strategist at PowerPact LLC, Pagán was responsible for increasing sales of clients’ P&G and General Mills’ products as a result of successful cause marketing breast cancer programs executed at retail outlets. She created Hispanic marketing programs and strategies for multinational companies, developing brand positioning/marketing plans and fostering solid working relationships with Spanish-language media.

Previous positions were at Lumina Americas, StarMedia and at El Diario/La Prensa.

Pagán notes, “While it is easy to come up with out-of-the-box ideas and PR stunts, it is important to answer, did we increase volume, sell more product and reach our clients’ expected goals? Having worked on both client and agency side, I’ve gained a keen insight on the pulse of the Hispanic market and what drives results. I plan to bring that expertise to our Bravo client relationships,” Pagán added.