News
The San Francisco Giants extend their partnership with Lazer Media
The San Francisco Giants and Lazer Media have a new three-year contract that will broadcast all 162 Giants games in Spanish. The collaboration continues the Giants’ commitment to honoring and strengthening their connections with the Latino community and fan base.
The Artificial Intelligence learning curve.
By Gonzalo López Martí - Creative Director
- Your kids are doing their homework with AI.
- You are probably toying with it too.
- The learning curve, however, is an asymptote.
- Don’t know what an asymptote is?
- No need to ask ChatGPT.
5 Years Later: America Looks Back at the Impact of COVID-19 [REPORT]
The most significant pandemic of our lifetime arrived as the United States was experiencing three major societal trends: a growing divide between partisans of the left and right, decreasing trust in many institutions, and a massive splintering of the information environment.
Slower Retail Sales in January, But the Economy is Still Expanding
Data released by the U.S. Census Bureau shows retail sales slowed in January following a strong holiday season but still rose year over year, National Retail Federation Chief Economist Jack Kleinhenz said.
The 2024 Multicultural Excellence Awards Spotlighted Marketers Who Aided and Lent Visibility to the LGBTQ+ Community
Members of the LGBTQ+ community often face circumstances that, at best, elide them from popular culture, or, at worst subject them to outright violence. Empathetic marketers recognize the injustice of such treatment and at times find opportunities to combat it. The 2024 Multicultural Excellence Awards took notice of such efforts undertaken in the past year and celebrated them.
A special Cupid for Valentine’s Day 2025.
Today we celebrate love and affection. Aside from its romantic undertones, Valentine’s Day — especially in our Latin countries — goes beyond the symbolic red roses to remind us of the incalculable value of friendship and family. To send a BIG HUG to our faithful readers, we’ve gotten a hold of a most enjoyable and fun-filled dialogue between a couple of emblematic ad people who candidly let us peek into their lives. Here, Hall-of-Famer Daisy Expósito-Ulla and her life-and-business partner, award-winning filmmaker Jorge Ulla, talk to the Creative Team from their agency, d expósito & Partners, revealing with humor and vitality some tips about how they met, their staying power and also share an amusing anecdote about two young creatives in need of money. Enjoy the piece. HispanicAd wishes a Happy Valentine’s Day to all our clients — ad and media agencies, TV and Radio stations and networks, Digital, P.R. and Research companies, and trade associations.
Why Super Bowl Ads’ Lack of Emotional Creativity Is No Laughing Matter
Move over Budweiser's cute young Clydesdale. The foal that starred in the beer brand's Super Bowl ad "First Delivery" may have captured viewers' hearts with his heroic, beer-carrying exploits at the Big Game, but it was not the only one-trick pony on the night.
TelevisaUnivision announces U.S. partnership for FIFA Club World Cup 2025
DAZN announced that it has entered into a wide-ranging partnership with TelevisaUnivision for the FIFA Club World Cup 2025 in the United States.
Digital Advertisers Are Finding Success in Radio
Advertisers are discovering that the power of radio isn’t just for building brand awareness—it’s a powerful tool for driving sales and lower-funnel conversions. One experienced digital Audio advertiser recently tapped into the magic of AM/FM radio to boost engagement and skyrocket conversions. By partnering with Audacy and harnessing Claritas’ AI-powered attribution model, they were able to pinpoint exactly which radio stations were moving the needle. This innovative approach not only linked radio ads to tangible online actions but also provided deep audience insights that allowed the brand to fine-tune their strategy for maximum impact. In short, radio is proving to be a game-changer for advertisers ready to mix traditional reach with digital precision.
Roberto Madan, a champion for Latinos at McDonald’s, passes at 100
Roberto Madan, a Cuban-American businessman who built a chain of McDonald’s restaurants and helped champion opportunities for U.S. Latinos within that company, passed today at the age of 100, at his home in Edison, N.J.
The Anti-Social Century and What It Means for Brands
Recently, I found myself reflecting on Derek Thompson's recent article in The Atlantic, "The Anti-Social Century," which examines how we in the U.S. increasingly are choosing isolation over connection and solitude over community. It's a powerful lens that offers insight into the cultural moment we're in as well as what this behavioral shift means for brands navigating our evolving zeitgeist. (And, no, Derek Thompson and I are not related, though his insights feel closely aligned with my reflections!)
CHISPA launches “AMOR WITH NO B.S.” campaign with off-broadway production
Chispa, a dating and friendship app for the Latine community, officially launched its groundbreaking “AMOR WITH NO B.S.” campaign last night with the first-ever off-Broadway production produced by a dating app. This innovative theatrical venture reimagined classic Shakespearean plays—including Romeo and Juliet, Twelfth Night, and Hamlet—through a fresh Latine lens.
The Fight for America’s Future: Why DEI and Multicultural Marketing Matter More Than Ever
The reelection of Donald Trump is not just a political shift—it’s a harsh reality check for millions of Americans who had hoped we were moving forward. For Hispanic families now facing the threat of mass deportations, for Black communities still grappling with deep and persistent inequities, and for trans and LGBTQ+ Americans bracing for another wave of attacks, this isn’t just about policies. It’s about our safety, our dignity, our futures. By David Morse - Market Researcher, Author, Adjunct Professor
Watching the Super Bowl Through Bicultural Eyes: A Different Take on Hispanic Representation
Every year, there is a discussion about diversity in Super Bowl ads—who is represented, who is missing, and whether brands are truly embracing multicultural audiences. As a bicultural Hispanic, I find myself in an interesting position in this conversation. By Maria Lucia Parra - I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.
Super Bowl LIX Makes TV History With Over 127 Million Viewers
An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday, February 9, according to Nielsen, making it the largest audience for a Super Bowl and for a single-network telecast in TV history. Super Bowl LIX aired on FOX, FOX Deportes and Telemundo and streamed on Tubi from approximately 6:42 PM ET to 10:16 PM ET.
What I Just Learned About Retail Media
Retail media is hot. The ANA just held a members-only conference focused on retail media, hosted by Kroger Precision Marketing in Cincinnati. We learned so much.
Nueva, Costa, and MLC Media Join Forces to Reshape the U.S. Latino Media Landscape
Nueva Network, Costa Media, and MLC Media have announced a strategic merger to create a powerhouse in U.S. Latino media. By aligning its premium content, radio, and digital networks, local owned-and-operated (O&O) stations, and sales and marketing expertise, the newly combined entity strengthens its position as a leader in the evolving Hispanic media landscape.
Estrella Media’s Radio Properties Sold to MediaCo in Stock Deal
In April, MediaCo Holding acquired Estrella Media’s network, content, digital, and commercial operations, with an option to purchase its stations at a later date. Less than a year later, MediaCo is exercising that option, according to a new FCC filing.
Recaps – From Afterthought to Strategy: Embedding Measurement Throughout the Event Marketing Lifecycle
The flow to make recaps an integral part of event strategy rather than a final checkbox. A common pushback I hear about adopting measurement for event marketing isn't about not wanting quantifiable results, but many times [sadly too often] "is it hard?" or "our client's don't really ask for it", or the best one yet: "we'll tackle it when we do the recap". Too often, measurement becomes an afterthought, relegated to post-event recaps while the demands of production and activation consume all the oxygen in the room. By Marco Lopez, MBA - Experiential & Sponsorship Measurement Expert • Integrated Marketer • Multicultural & Belonging Champion
The Simple Guide to Radio’s Role in Full-Funnel Marketing [REPORT]
In today’s competitive media landscape, radio is often seen as a powerful tool for building awareness. However, it’s so much more than that. Radio can play a critical role at every stage of the marketing funnel, helping advertisers reach their goals whether they’re building brand awareness, driving conversions, or fostering customer loyalty.
