News
4 Ways to Optimize Return on Ad Spends (ROAS) in Uncertain Economic Times
For marketers and advertisers facing tightening budgets, advertising campaigns and strategies are being evaluated closely and scrutinized to determine which spending should stay and which needs to go. This evaluation leans heavily on reviewing data, specifically return on ad spends (ROAS), and determining the best way to avoid deep cuts while keeping advertising campaigns active.
Quality of Spanish-Language and International TV Content is Key
The new report finds 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% of consumers overall. When considering password-sharing and promotional bundles, over 8 in 10 Latinx have access to at least one SVOD. Netflix, Amazon Prime, Disney+, Peacock, and HBO Max top the list of most popular subscription streaming services among Latinx, with over half having access to each.
Entre Mujeres LIVE! Launches in Miami, Connecting Latinas Beyond Social Media
Talento Unlimited, an award-winning Latina-led boutique content marketing, and talent management media company, presents the first annual Entre Mujeres LIVE!, taking place at the Westchester Cultural Arts Center located at 7930 SW 40th St, Miami, FL 33155, on Friday, June 2, 2023, starting at 9 a.m.
Pat Costa inducted into Massachusetts Broadcasters Hall of Fame
Local radio station owner Pat Costa is one of six broadcasters to be inducted into the Massachusetts Broadcasters Hall of Fame. Costa, of Rye Beach, New Hampshire, is the new owner of former WEZS now WHNM 103.3 The Moose ,licensed to Laconia New Hampshire.
Immigrant Archive Project – Eduardo Caballero [FULL INTERVIEW]
Eduardo Caballero is a pioneer in the Hispanic TV, Radio and Advertising industry. He's been a friend and mentor to me and countless others who have followed in his footsteps. Tony Hernández Filmmaker and Founder of the Immigrant Archive Project (IAP) interviewed Eduardo about his life, career and aspirations. ENJOY.
Adios, Eduardo
Mild-mannered and soft-spoken, yet dynamic and purposeful, he evoked the urbane and debonair image of another era — a cubano from days long-gone, a marriage of Savile Row and old Havana elegance. With Eduardo Caballero gone, an era has indeed disappeared. He had been near the birth of the U. S. Hispanic Market and had helped potentiate its growth with a pioneering spirit and the keen eye of a true visionary. by Daisy Expósito-Ulla
A Tribute to Eduardo Caballero
On behalf of the Hispanic Marketing Council, we are saddened to hear of the passing of our founder, our industry advocate and our dear friend Eduardo Caballero.
THE 24TH ANNUAL LATIN GRAMMY AWARDS to be held in Sevilla
The Latin Recording Academy® announced that, for the first time in the history of the organization, the 24th Annual Latin GRAMMY Awards® will be held at the Conference and Exhibition Centre (FIBES), in Sevilla, Spain.
Canela Media announces Canela Connect
Canela Media announced its plans for the coming year at the 2023 IAB NewFronts which included the roll out of Canela Connect, a proprietary data solution for advertisers, and the evolution of Canela Studios’ content strategy, that will include over 2,000 hours of original content for 2023-24.
Estrella Media Executives present at IAB NewFronts
Estrella Media key executives presented a panel discussion “The Hispanic Digital Opportunity: Estrella Media’s Solution” at the 2023 IAB NewFronts in New York. The presentation was in-person and streamed live. The presentation will be available at EstrellaMedia.com on May 9.
US consumers send mixed signals in an uncertain economy
With inflationary pressures and a tight labor market, our latest Consumer Pulse Survey shows that shoppers across America are sometimes feeling and acting in contradictory ways.
Diego Duprat joins BeautifulBeast as Executive Creative Director
Cross-cultural agency BeautifulBeast welcomes Diego Duprat as Executive Creative Director. The agency that opened its doors less than a year and a half ago continues to expand its horizons, adding both clients and talent.
Mujeres publishes ¡Actívate! [REPORT]
Mujeres Latinas en Acción (Mujeres) announced the official launch of their first ever position paper, ¡Actívate! A community-data driven guide to help Latinas and their families thrive.
Save the Children presents “Lluvia” (Rain)
In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents.
IN-HOUSE Agencies no longer a trend – they’re here to stay [REPORT]
The study, “The Continued Rise of the In-House Agency: 2023 Edition,” is conducted every five years. In 2013, the study revealed 58 percent of respondents indicated they had in-house advertising capabilities, while in 2008 the figure was 42 percent.
Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 6
Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths. The campaign, Viejos Cuentos (Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance, with relatable and culturally sensitive family old tales.
CMO Tenure Study: An Expanded View of CMO Tenure and Backgrounds
As with prior years, this report tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. The expanded data set, which includes a more diverse set of companies with broader industry representation, reflects the increasingly multifaceted nature of marketing today.
Sylvia Banderas Coffinet named CEO of Latino Media Network
Latino Media Network announced that Sylvia Banderas Coffinet has been named CEO. Sylvia joins founders Stephanie Valencia and Jessica Morales Rocketto in scaling a multi-platform audio & media companies to serve the Hispanic market in the U.S.
NUESTRA.TV launches “BUEN PROVECHO BY LATINA APPROVED”
Latina entrepreneurs, influencers, and best friends Tania Torres and Liliana Becerra take viewers through a tour of the best Latin-centric eateries in "Buen Provecho by Latina Approved," a new original reality road trip series now streaming on Nuestra.TV.
The need for consistent measurement in a digital-first landscape [REPORT]
Few changes in the media industry are as defining as audiences’ relationship with television. And the latest evolution capturing audiences’ attention is streaming services, smart TVs, and the content they support. In the U.S. alone, Americans watched 19 million years worth of streaming content in 2022.
