News
4A’s Chair: Client Category Exclusivity Is A ‘Dated Concept’
Sharon Napier,executive chair and founder of Partners + Napier and current chair of the American Association of Advertising Agencies sat down with ANA Group Executive Vice President Bill Duggan for a conversation.
Can This Client-Agency Marriage Be Saved?
Relationship on the rocks? At some point as a client, you may find you are not getting the quality or type of work you need from your agency. Or maybe your needs are evolving and changing. So, if that's the case, it's time to go into a full-on agency review, right?
Why Focusing on ChatGPT Will Lead Marketers Astray
We're now living in a time when artificial intelligence (AI) has become a part of many of our daily lives – and it's only the beginning. ChatGPT, a generative AI chatbot developed by OpenAI late last year, is now widely available and has opened the floodgates to what's possible. Just weeks after launching, ChatGPT attracted a jaw-dropping 100 million users and became the fastest-growing consumer application in history, as reported by Reuters.
The media industry has trust issues. It’s time to solve them
As anyone who has ever looked for a health care provider or an institution that offers higher education knows, there’s a certain level of unspoken trust associated with organizations that have been accredited.
Republica Havas Group earns 2023 Business of the Year Award from South Florida Business Journal
Republica Havas Group, a communications company that includes agencies Republica Havas and Republica Havas Health, has been named a 2023 Business of the Year (BOTY) by South Florida Business Journal (SFBJ). Now in its 26th year, the annual award commemorates South Florida-headquartered companies that build the region’s economy through solid business practices, dedication to the community, and financial growth.
When negotiating starting salaries, most U.S. women and men don’t ask for higher pay
The gender pay gap in the United States is sometimes linked to differences in the way women and men approach negotiating their pay. Most U.S. workers who are not self-employed say they did not ask for higher pay than what was initially offered the last time they were hired for a job, according to a new Pew Research Center survey. But men are slightly more likely than women (32% vs. 28%) to say they did ask for higher pay than what was offered.
New Season on PBS KIDS – Engaging new characters and innovative bilingual texting initiative deepen reach and impact on families
Cyberchase, the multiple Emmy-winning math and environmental literacy series for kids ages 6-8, returns for a new season beginning Friday, April 21 during “PBS KIDS Family Night” at 7 p.m. ET and streaming free on PBS KIDS in honor of Earth Day (April 22). Season 14 will feature four fresh environment-themed adventures and free interactive STEM resources for families, all available in English and Spanish.
Diageo Launches New Responsible Drinking Campaign during April’s Alcohol Awareness Month
As the entertainment season kicks off with proms, weddings, summer parties and Barbeques, there seems to be a new culture about promoting responsible drinking and being a more creative and inclusive host by providing non-alcoholic options for those that choose not to drink.
Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards
Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District. The agency garnered an award in the Diversity and Inclusion Integrated Campaign category for their work on Walmart “Together Somos Más,” Unilever "Nos Inspiras Tú," and Mattress Firm "Hablemos de tu Descanso” and also won the Mosaic Talent in Advertising Content Creation.
J Balvin to Perform at Vevo’s 2023 Newfront Presentation: “The Home of Music Television”
Vevo revealed details on its upcoming 2023 IAB Newfronts presentation, set for May 4 at 4:30pm ET at Sony Hall in New York City.
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalization in search results.
NBCUNIVERSAL Telemundo Enterprises celebrates anniversary of TELEMUNDO ACADEMY
NBCUniversal Telemundo Enterprises celebrated five years of growth and expansion of its multimedia career mentorship and student development program, Telemundo Academy. To mark the occasion, the company announced a new partnership with the Hispanic Association of Colleges and Universities (HACU), an international organization representing more than 500 colleges and universities in the U.S., Puerto Rico, Latin America, and Spain committed to Hispanic higher education success.
C-SUITE LEADERS FROM CIRCLE K, HYUNDAI, MEDIALINK, MOLSON COORS, STATE FARM & TELEVISAUNIVISION HEADLINE 2023 HMC ANNUAL SUMMIT
Business leaders, award-winning creatives, newsmakers and influencers will cover the most pressing topics in marketing at the Hispanic Marketing Council’s 2023 Annual Summit with one thing in common: a laser focus on Hispanic marketing. The HMC Annual Summit, developed by industry leaders with multicultural expertise, is the only Hispanic-centric marketing conference in the U.S. This year's summit will feature powerful sessions headlined by the CEOs and CMOs of Circle K, Hyundai, Medialink, Molson Coors, State Farm and TelevisaUnivision, as well as rapid-fire panels featuring top brands and research think tanks.
Pairing Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness [REPORT]
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.
Tajín Unveils New Brand Campaign “Tajín, as Unique as You”
As America continues to grow in diversity, multicultural lifestyles and flavors brought by other cultures continue driving all aspects of American life. Celebrating the varied flavor palette of a new America, Tajín announced the launch of its latest brand campaign, "Tajín, as unique as you".
Agile Marketing: The Perfect Marketer Is Over
In today's fast-paced digital landscape, we challenge marketers to deliver near-perfect results by maximizing our campaign's return on investment (ROI). The constant pressure to produce exceptional outcomes has limited marketers' ability to experiment, learn, and grow; thus ultimately constraining our potential. By Cord Silverstein
Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
The Latino community in the United States is changing rapidly, and this shift is reflected in the evolution of Latinx brands. The first generation of Latinx brands emerged in the 1980s, coinciding with the first large Hispanic immigration boom in the country. Many of these brands sold products from Latin America and marketed to Hispanic immigrants in their native language. Goya, established in New York City in the 1930s by a Spanish immigrant, is an example of a first-generation Latinx brand.
Determining sponsorship ROI
The sports sponsorship market was valued at USD57 billion in 2020 and is expected to reach USD89 billion by 2027, growing at a compound annual growth rate of 6.72% between 2021 and 2027. Despite these huge numbers, most marketers concede that they have little understanding of whether sponsorships actually work. Only 19% of sponsorship professionals are confident that they can actually measure the business value return on the sponsorship they undertake and only a third of businesses have a standardized process of measuring sponsorship initiatives.
2023 U.S. Population Estimates by Age and Sex
The U.S. Census Bureau released a downloadable file containing estimates of the nation’s resident population by sex and single year of age as of July 1, 2022.
Media Industry Concentration: Detailed List of Largest Sellers of Advertising
In this post I’m including the detailed top 20 media owner list (referring to the largest sellers of advertising based outside of China) with estimated ad revenue from 2016 to 2022 for each of them on a pro forma basis to account for acquisitions and dispositions that each of the current top 20 made over those years, and reflecting gross ad revenue to include ad networks (but not including software-based revenue). By Brian Weiser
