News
Soccer’s Uphill Climb to U.S. Popularity Amid Lionel Messi’s MLS Arrival
The common narrative associated with American soccer is that it is “the sport of the future” and one with momentum. Expansion is a recurring theme among the top two U.S. professional soccer leagues: MLS recently added a 30th team in San Diego, while the NWSL expects to expand to 16 teams for 2026.
Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent
How much time do American consumers spend with their devices and media?
Canela.TV launches the Canela Deportes Original show Campeonas
Canela Media launched its latest sports-focused original programs on Canela Deportes.
The State of PR and Journalism Salaries 2023 [REPORT]
A deep dive into salaries for PR pros and journalists
Can In-House Agencies Do It All?
A new ANA study finds in-house agencies are picking up a growing list of duties
Threads and the Future of the Social Media Landscape
Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads also allows users to upload photos and videos to the feed.
Telemundo presents “EXCELENCIA EN LA CANCHA” to celebrate the Journey of U.S. WOMEN’S NATIONAL TEAM
Telemundo Deportes, in association with Telemundo Streaming Studios, proudly presents a groundbreaking documentary that chronicles the remarkable journey of the United States Women’s National Team in “Excelencia en la Cancha: Selección Femenina de los EEUU” (Excellence on the Pitch: United States Women’s National Team). This inspiring tale lays out the USWNT relentless origins, hardships, and achievements, including winning four world cups, securing equal pay, and inspiring a generation of athletes. Excelencia en la Cancha: Seleccion Femenina de los EEUU premieres this Sunday, July 23 at 1 p.m. ET on Telemundo, Peacock, and the Telemundo app.
Nicole Burri named Regional VP of Sales for Telemundo Colorado & Utah
Telemundo Colorado / KDEN and Telemundo Utah / KULX today announced that Nicole Burri has been promoted to Regional Vice President of Sales for KDEN & KULX, effective immediately.
Hispanic Consumer Confidence Rises as Inflation Eases
Hispanic consumers were more optimistic in the second quarter of 2023, exhibiting a more positive outlook toward the economy in the year ahead, according to a new poll from the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
Canela Media appoints Peter Gonzalez as Chief Technology Officer
Gonzalez will be responsible for leading Canela Media's technology initiatives, including the development and execution of the company's technical strategies. He will work closely with the executive team to enhance Canela Media's digital infrastructure, optimize operational efficiencies, and advance the company's position as a leader in digital media.
75% of U.S. Consumers Mistrust Companies’ DEI Commitments
NPower's Command Shift Coalition unveiled new data about consumer attitudes towards US companies and their Diversity, Equity and Inclusion (DEI) efforts.
The Rise of Propensity Modeling and Value Based Marketing in 2023
As the cookie continues to crumble, marketers have turned their attention to first-party data, grabbing up as much as possible from analytics tools, site logins, CRM systems, and more. First-party data can be sophisticated with useful information about potential or current customers, even helping to gauge the value of these customers.
As Actors’ Strike Holds Up Hollywood, Adland Productions Go Ahead
In Hollywood, it seems that the old entertainers’ adage ‘the show must go on’ has fallen out of favor. According to advertising industry bodies the 4A’s and the Association of Independent Commercial Producers (AICP), commercial contracts will not be affected and brands can continue to work with SAG-AFTRA members.
Americans Continue to Find Their Best Selves in Recreational Fishing
Following a record increase in participation in 2020, Americans continue to find enjoyment, companionship, and peace of mind on the water, according to data from the Recreational Boating & Fishing Foundation’s (RBFF) 2023 Special Report on Fishing. In 2022, 54.5 million Americans ages six and over went fishing, an increase of 4 percent over 2021 and just under 2020’s high of 54.7 million.
TelevisaUnivision’s Sports Division and PBR announce Spanish Language Partnership
TelevisaUnivision’s sports division TUDN announced an exclusive Spanish language partnership with Professional Bull Riders for the 2023 season. Starting July 24th, TelevisaUnivision’s streaming service ViX and sports channel TUDN, becomes the Spanish-Language home to PBR and brings all its thrilling competitions to audiences in the United States, Mexico, and Latin America.
ANA/4A’s Cost of the Pitch [REPORT]
Historically, it has been understood that agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Until now, however, there has been little if any data on the cost of any agency review to the client.
Sustainability-themed Advertising is Here to Stay
Sustainability-themed advertising has become a prominent and enduring trend, according to a recent study by Nielsen. The report, which uses statistics from Nielsen’s Ad Intel, a comprehensive source of global advertising data, highlights the growing significance of sustainability in advertising, as companies across various sectors prioritize the ecological sustainability of their products and manufacturing processes.
An Open Letter to Good Brands
Is your agency failing you by keeping your ads away from the general news? You may want to ask. Many ad agencies say they need to keep brands off news sites for two reasons, both false
Using Radio to Drive Growth in Local Markets
Supporting and connecting with local communities can pay dividends for brands, studies show
Cheetos launches World’s First Fingertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician's fingertips.ertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
