News
Product demos in advertising; how to get them right
Building your product into the story of an ad, or finding creative ways to convey the brand experience, help persuade and build affinity for your brand.
Video entertainment in 2030
McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized.
A Wide Lens Is a Marketer’s Optimal View
Audio advertising is projected to reach $7B in 2022. And what inevitably comes with greater investment? A greater desire, and need, for data.
Clock Watchers No More
“Companies Want Lawyers to Kill the Billable Hour," reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled "Wary Marketers Sour on Billable Hours." Could it be that the hourly is rate is finally, at long last, marked with an expiration date?
Local Broadcast TV Influences Hispanic Audiences
The 2022 GfK TVB Video Media and Usage Study, found that Hispanics have more digital access to live TV and local news than the average adult. Eighty-two percent of Hispanic adults 18+ are able to stream live programming and sports from broadcast channels on their devices (smartphone, tablet, PC) through an app from their cable or virtual streaming provider. That’s higher than all adults 18+ (69%). In addition, 59% of Hispanic adults 18+ have a broadcast TV station news app on at least one TV versus 36% of adults 18+.
CEOs indicate lowered growth expectations
The complexity and uncertainty of the economic environment are weighing on CEOs today as they plan for the next 12-18 months while navigating a myriad of disruptive factors such as inflation and supply chain issues, talent and skills gaps, and geopolitical instability. But despite lower economic growth expectations shared by CEOs, they remain relatively optimistic about the performance outlook of their own organizations.
Families Prioritize Back-to-School and College Spending Amidst Rising Inflation
As inflation continues to rise, one-third of consumers (38%) said they are cutting back in other spending areas to cover the cost of items for the upcoming school year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Families expect to spend more per person on both K-12 and college items this year as a result of higher prices.
When Passion Leads to Burnout
When we equate work we love with “not really working,” it propagates a belief that if we love it so much, we should do more of it — all of the time, actually. But this mentality leads to burnout, and the impact on our mental health can be profound. Recently, the concept of...
The Great Attrition is making hiring harder. Are you searching the right talent pools?
People keep quitting at record levels, yet companies are still trying to attract and retain them the same old ways. New research identifies five types of workers that employers can reach to fill jobs.
Despite Risk of Recession, One-Third of Workers Still Plan to Quit Their Jobs
Even as signs of a forthcoming recession mount, the Great Resignation's momentum continues. A new survey reveals that one-third of workers are still actively looking for a new job.
Acebal named Regional VP of Sales for Telemundo TV in Orlando, Tampa & Fort Myers
Alejandro Acebal has been named Regional Vice President of Sales for three Telemundo owned stations in Florida: WTMO, WRMD and WWDT.
C-Suite Leaders Taking Entirely New Approach to Costs
More than three-quarters of companies (76%) cut costs to survive during the pandemic; now 90% of C-suite executives say they must take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also uncovering new growth and value, according to a new report from Accenture.
It’s true: You really do need to spend money to make money
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the coming year, there isn’t a marketer on the planet who’s not focused on the tangible returns that their spend delivers. And given that focus, it’s not uncommon for brands to pull back when the returns aren’t there. Somewhat counterintuitively, however, that’s usually not a good strategy.
Immigrant Archive Project Podcasts launch
The Immigrant Archive Project and its founder Tony Hernandez expands their platform to podcasting.
Pereira named Chief Business Officer at 3Pas Studios
3Pas Studios has appointed Steven Wolfe Pereira to the newly created role of Chief Business Officer.
Agency NYLFF nominated for New York EMMY Award
Agency NYLFF, the marketing arm of the New York Latino Film Festival, has been nominated for Best Public Service Campaign for "Vaccinate NYC '' at the New York Emmy Awards for its impactful and acclaimed work with the New York City Department of Health and Mental Hygiene (NYCDOHMH).
Seedtag launching in the US
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its US headquarters in New York.
Why the agency selection process is broken – and how to fix it
Something is rotten in the state of advertiser-agency relationships – indeed, several things are rotten – and this is manifested most clearly in the broken agency selection process. Reviewing prospective agency partners is now too onerous, costly, and time-consuming on both sides. Selection criteria are dominated by costs saved rather than value delivered. In many cases, there’s been an erosion in trust between advertisers and their agency partners.
2/3 of Global Marketers lack confidence in their DATA
To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data systems need to be agile and adaptable with the ability to acquire real-time, relevant data signals and close the gap between data, insights and action.
Innovation Español launches
San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more.
