News
A Bad Bunny blueprint for brands: Speak to the universal by elevating the specific
How the Puerto Rican artist’s latest album, Debí Tirar Más Fotos, is a master class in cultural storytelling. As a proud Puerto Rican, I couldn’t help but feel a surge of emotion listening to Bad Bunny’s latest album, Debí Tirar Más Fotos. It’s a deeply personal — sometimes painful — love letter to Puerto Rico and, by extension, to all Latinos navigating the complexities of identity, heritage and contemporary life. by Omar R. Quiñones / MEL
Rene Alegria named Chief Innovation Officer at Nueva Network
Nueva Network, a audio media company dedicated to creating exceptional content for diverse audiences, proudly announces that Rene Alegria, an award-winning media executive and cultural innovator, has joined the company as Chief Innovation Officer.
Cervecería La Tropical unveils La Tropical Mixología
Cervecería La Tropical, Miami's craft brewery rooted in Cuban tradition and now a distillery, unveils La Tropical Mixología™, The World's 1st Distilled Beer Cocktail. This innovative and patent pending ready-to-drink (RTD) canned cocktail combines the refreshment of cerveza with the excitement of a handcrafted cocktail, delivering the vibrant taste & rhythm of Miami.
Challenes of Chasing Social Media Trends [REPORT]
"The 2025 Sprout Social Index" underscores why it's crucial for marketers to be leery of social media posts that go viral and ask themselves whether their brand has a legitimate connection to the story.
What the Hell Is Going On in Marketing with Bob Liodice
In the debut episode of On Scope, Bob Liodice, CEO of the ANA, joined host Mike Berberich to discuss the myriad issues facing the marketing industry, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of their efforts to the rest of the C-suite.
Building the In-House Marketing Team of the Future
Just five years ago, IHAs were a hot trend in the marketing industry. Today, they've become standard practice for corporate marketing and communications functions. According to the 2023 ANA report, 82% of organizations now operate with an IHA, driven largely by the need for creative control and greater agility — especially as the pandemic reshaped business priorities.
HISPANIC STAR champions Latino narrative at Davos to raise awareness of Economic impact of Latinos
Hispanic Star returned to Davos for the sixth consecutive year with a delegation led by Hispanic Star's founder Claudia Romo Edelman, and driven by the mission to share the narrative of the Latino community's integral role in driving economic growth and technological innovation with this critical global audience.
The Comeback Jingle: Why Brands Are Reigniting Advertising’s Catchiest Tradition
Jingles, those snappy, melodic hooks that lodge themselves in your brain that come to the surface when you least expect them. As simple "Ba da ba ba ba" from a friend, and you're responding with a "I'm lovin it." Next thing you know, you're on your way to McDonald's for a Big Mac.
Eduardo Maytorena named SVP & GSM of Entravision Los Angeles
Entravision announced the appointment of Eduardo Maytorena as Senior Vice President and General Sales Manager for Los Angeles.
Facts About the U.S. Black Population
The Black population of the United States is growing. In 2023, an estimated 48.3 million people self-identified as Black, making up 14.4% of the country’s population. This marks a 33% increase since 2000, when there were 36.2 million Black people living in the U.S.
Critical Role Played by Hispanic Voters in the 2024 Presidential Election to turn the tide towards Trump, and shape America’s Future
Una nueva era, How Hispanic Voters Turned the Tide in 2024, detailing the quantitative impact Hispanic voters had on the outcome of 2024’s Presidential Election.
Michael Fernandez from Vme Media appointment as Board Chair of The Latino Coalition
Vme Media announce that Vice President of Marketing & People, Michael Fernandez, has be en elected as the new Board Chair of The Latino Coalition (TLC). This prestigious appointment underscores Michael’s unwavering dedication to empowering Latino communities and advocating for the growth of Latino-owned businesses nationwide.
Movers Returning to Their State of Birth Increased From 2019 to 2022 but Remained Flat From 2022 to 2023
People move all the time but at the height of the COVID-19 pandemic, a growing share of movers returned to their state of birth, a shift that began before the pandemic and gained even more traction at its peak.
The Spanish Language: A Gateway to Our Shared American Heritage and Global Future
In an era defined by global connectivity, sidelining a language spoken by over 53 million Americans—who collectively contribute $2.8 trillion to the U.S. economy—is more than a misstep; it’s a missed opportunity. Yet, during the second-term Trump administration, the Spanish-language section of the White House website was deactivated, sending a stark message to millions of Americans and international stakeholders. Spanish is not just a language of history—it is a vital engine for cultural, economic, and international growth, and ignoring its significance undermines one of America’s most valuable assets. By Gabriela Alcántara-Díaz
The Hidden Costs Eating Your Ad Budget
Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It's like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You're paying top dollar but driving away with a fraction of the horsepower you paid for.
How Creative Consistency Can Work Magic for Brand-Building – A new study demonstrates the positive effects that steady, consistent advertising efforts can have on marketers’ ROI
Creative consistency is the unsung hero of effective branding, and recent research confirms its profound impact on advertising success. A recent System1 study conducted in the U.K. in collaboration with the Institute of Practitioners in Advertising (IPA) Effectiveness Databank sheds light on the transformative power of maintaining a cohesive creative identity over time. While the study originates in the U.K., its findings resonate globally, including in the U.S., demonstrating that consistent brands significantly outperform their inconsistent counterparts in ad quality and business results.
5 Practical Steps to Designing Inclusive Online Panels for Diverse Audiences
Shifting consumer dynamics are reshaping how companies and brands connect with their audiences. While market research strategies often account for basic demographics like race, ethnicity, and gender, truly inclusive panels go beyond these factors by creating spaces where individuals feel comfortable sharing their opinions and experiences.
Bad Bunny’s Latest Album Is Already a Cultural Phenomenon—Brands, Are You Paying Attention?
Let’s be real, 2024 tested us. Politically, culturally, emotionally. And just when we needed it most, Benito Antonio Martínez Ocasio, better known as Bad Bunny, delivered Debí Tirar Más Fotos (I Should’ve Taken More Photos), a 17-track masterpiece that feels like a collective celebration of identity, resilience, and joy. For Latinos, Puerto Ricans, and fans around the globe, this album is more than music; it’s a movement. And for brands? It’s a blueprint to cultural relevance. MARIA TERESA HERNANDEZ - SVP, Brand Partnerships & Head of Diverse Supplier Marketplace at Mirriad
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies.
Reconfiguring Tomorrow: Cultural Trends Shaping 2025
As I've been observing cultural shifts over the past year, it's become increasingly clear that many of the forces shaping our future aren't new at all. What we call cultural trends often linger beneath the surface — latent, quietly shaping behavior until something accelerates their emergence. In the early 2010s, the global recession exposed fissures in trust and belonging, driving the rise of new forms of leadership and connection. Indeed, this was the cultural moment in which my model of brand citizenship emerged — a response to the void left by faltering institutions and a recognition that brands could rebuild trust by delivering both personal and societal value.
