News
Why CMO tenure is at its lowest point in the past decade [REPORT]
CMO tenure is the lowest it has been in over 10 years, and while new data suggests that 86% of CEOs believe CMOs have the power to influence key decisions of the C-suite, less than a third actually trust their CMOs to grow the business.
Estrella Media named Pepe Gaza Head of Content DEV & A&R Music & Producer of Digital Audio
Estrella Media has tapped adio programmer and television personality Pepe Garza to new roles as the Head of Content Development and A&R for the newly established music division Estrella Media Music Entertainment (EMME) and Executive Producer, Digital Audio for the company.
Herring named SVP of International Distribution at TelevisaUnivision
TelevisaUnivision announced the appointment of Rita Herring as Senior Vice President of International Distribution, as part of the global distribution team. Reporting directly to Michael Schwimmer, President, Global Platform Strategy and Revenue, Herring will lead the pay TV distribution for linear networks for all markets outside of the U.S, as well as distribution of the company’s new ViX streaming app to MVPDs, in conjunction with her counterpart, Adam Waltuch, Senior Vice President, Streaming Partnerships. She will split her time between TelevisaUnivision’s offices in Miami and Mexico.
Modern marketing dilemmas: What role does brand play in the consumer decision journey?
Mental vs. physical availability: winning brands are easy to mind and easy to find. Find out how to make sure your brand will be chosen.
Why “er” is the most important suffix in marketing
For a while now I have been using the phrase, "Easy to mind, easy to find, and easy to pay," to describe a simple recipe for brand growth. But brands grow when marketers make it easier for people to choose them. So, for it to grow, a brand needs to be easier to mind, easier to find, and easier to pay. By Nigel Hollis
Brand Safety & Suitability Capability [REPORT]
MMA Global, the association devoted to architecting the future of marketing for CMOs, will release their Brand Safety and Suitability Strategy Guide tomorrow, during their fifth and final Brand Safety Webinar, entitled: The Impact and Future of Brand Safety: What should you lookout for? Both the webinar and the guide are available free of charge.
What must marketing provide for agencies to make sound business decisions on pitching?
The recent demands of marketers have been for agencies to be more transparent, particularly in their media dealing on behalf of their clients. ISBA and the ANA were vocal in their demands for greater transparency. But it will be interesting to see how marketing and particularly procurement respond to the demands of agencies to be more transparent and accountable in their agency selection process, which should be a cornerstone of the IPA and ISBA Pitch Positive Pledge.
The Vida Agency awarded Seattle’s SDOT Transit Plus Multimodal Corridor Outreach Contract
TheSeattle based Vida Agency (TVA) was chosen by Seattle Department of Transportation (SDOT) to lead a multi-year Transit Plus Multimodal Corridor Outreach contract. Led by TVA, the collaborative team to help SDOT improve mobility throughout the completion of RapidRide H Line Delridge, Route 7, and Route 44 will also include ECOSS, Black Stax, Equitable Future, and Andromeda
Streaming is the future of TV, but the abundance of platform choice is overwhelming for viewers
The video streaming industry continues to hit new milestones, as CODA recently became the first film produced by a streaming service to win an Academy Award for Best Picture—a significant shift from how streaming began: an online alternative to DVD rentals by mail.
Radio Partnerships with Brands on Social Media Matter
By now, we should all be familiar with branded content on social media platforms like Facebook and Instagram. Ticket giveaways, opportunities to meet well-known radio personalities, gift cards to favorite local restaurants and many more are now offered by radio stations through both live broadcasts and affiliated social media accounts, which are “presented by” a sponsor.
DoorDash launches Antojo campaign
DoorDash launched its first-ever custom created Spanish & English multi-platform marketing campaign titled ‘Antojo’ aimed at authentically connecting with the Latino community.
Saif Ishoof named Innovator in Residence at Republica Havas
Republica Havas announced that Saif Ishoof, founder of Lab22c, has joined its team as Innovator in Residence. The Miami-based agency is also announcing new work with eco-conscious blockchain company Algorand and with the global tech event eMerge Americas.
Vicente Fernández Bioseries “El Último Rey: El Hijo del Pueblo” on Univision
Univision announced the premiere date for “El Último Rey: El Hijo del Pueblo,” the anticipated bioseries about music legend Vicente Fernández starring Mexican singer and actor Pablo Montero. “El Último Rey: El Hijo del Pueblo,” by the renowned TV producer Juan Osorio, will premiere in the U.S. on May 17 at 10 p.m. ET on Univision.
More than half of Americans in their 40s are ‘sandwiched’ between an aging parent and their own children
As people are living longer and many young adults are struggling to gain financial independence, about a quarter of U.S. adults (23%) are now part of the so-called “sandwich generation,” according to a Pew Research Center survey conducted in October 2021. These are adults who have a parent age 65 or older and are either raising at least one child younger than 18 or providing financial support to an adult child.
Estrella Media & TV Azteca announce content partnership
Estrella Media and TV Azteca are entering into a landmark content and programming partnership for the U.S. and Mexico. The companies will partner on the creation of over 600 hours of original programming for both the U.S. and Mexico, as well as the production of existing series and the licensing of library content to air in both countries.
The great American demographic shift
In this edition of Author Talks, McKinsey Global Publishing’s Christopher Friedmann chats with Justin Gest, an author and associate professor of policy and government at George Mason University, about his new book, Majority Minority (Oxford University Press, March 2022). The United States is approaching a precedented milestone, where the current racial majority will comprise less than half of the population, as historically marginalized minority groups grow in size. It’s an opportunity, Gest says, to examine the demographic constructs that divide society and to foster progressive, inclusive nationalism. An edited version of the conversation follows.
Channel 22 International celebrates Earth Day
THEMA America, a Canal+ group, along with Canal 22 International, Mexico’s cultural channel in the U.S., is celebrating Earth Day. During Earth week, the international feed of Canal 22 will air specially selected programming to raise awareness of the urgent problems related to climate change among the Spanish-speaking community in the United States.
Isaac Mizrahi named CEO of ALMA
Modern culture agency alma has named Isaac Mizrahi as the agency’s Co-President and Chief Executive Officer. Previously serving as COO, Mizrahi will continue to lead the agency’s overall growth, building on its recent success and new business wins, including 18 new partners which have been added in the last 18 months.
FOLLOW THE GROWTH: Engage The U.S. Hispanic Audience To Achieve DEI at Scale [ VIEW WEBINAR HERE FOR FREE]
The 2020 Census made it crystal clear that the time to act is now. Companies who aren’t engaging Hispanics with targeted efforts are at risk of being left behind. At the same time, brands and their agencies are dealing with the complex challenges of finding premium supply, achieving scale, and doing all of that in a culturally-relevant way. Join this C-suite panel as they discuss the challenges and opportunities they face in activating Hispanic audiences for critical business growth.
Could Overreliance On Friendly Leads Hurt Your Agency New Business?
In recent years, I’ve noticed a pattern. It tends to occur with agencies that are part of a network or holding company—though it can happen with any agency. It is the conflation of cold leads with warm or hot leads. And it ends up hurting agencies because it can give them an inaccurate view of how they present themselves to prospective clients. By Mark Duval - The Duval Partnership
