As platforms diversify—and populations in our communities evolve—audiences are expecting the stories they see and hear across media to reflect their diverse voices and experiences.
News
Being seen on screen 2021 {REPORT]
For Some Brands, It’s Time For A Multicultural Comeback
Over the past few weeks, I’ve spoken to several executives from multicultural-driven companies. Almost unanimously, they share the excitement with the strong demand for their business in 2021 and optimism about the 2022 forecast. By Isaac Mizrahi – Co-President of ALMA Agency
The Roberto Clemente Museum Tour Experience broadcast by Telemundo Puerto Rico
Atlantino LLC, producers of the broadcast special “The Roberto Clemente Museum Tour Experience,” announced that it will air this one-hour special on December 19th, 2021 via Telemundo Puerto Rico in Spanish.
Liberty Communications Names VMLY&R AOR
Liberty Communications, a communications company offering fixed and wireless services in Puerto Rico and the United States Virgin Islands as part of Liberty Latin America (LLA), has announced VMLY&R will serve as the brand’s strategic and creative agency of record.
Latino civil rights organization drops ‘Latinx’ from official communication
The action by the League of United Latin American Citizens adds to the debate over a term embraced by younger Latinos and those seeking more inclusive, gender-neutral language. Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, has instructed staff and board members to drop the word “Latinx” from the group’s official communications.
You lost me at “LATINX”
It sounds cool and shows inclusion, but does it resonate with the community?
Navigate the top challenges facing CPG and retail advertisers in 2022 [REPORT]
The last 18+ months have been turbulent across all industries—particularly for CPG brands and retailers in the food and beverage spaces—and surging e-commerce demand irreversibly shifted the landscape. Many that leaned into marketing fared relatively well, but those who maintained the status quo or went dark have struggled to keep pace. Compounding the pandemic’s challenges, supply chain disruptions may be signaling an arduous holiday season is ahead.
In today’s media industry, every second really counts
When was the last time you saw a 60-second ad on TV? I bet it’s been a while. While the media industry has debated the most effective ad length for decades, we know the answer—at least generally speaking—isn’t a full minute. Today, 15 seconds is most common for TV*; comparably, ads on the internet can be as short as a single second. For brand advertisers, that means that regardless of platform, every second matters.
Jorge Plasencia joins the PBS Board
PBS President and CEO Paula Kerger announced the results of the PBS Board elections, in which Jorge A. Plasencia, Co-founder, Chairman and CEO of Republica Havas was elected to the Board of Directors.
50% of Marketers Feature LGBTQ+ Casting In Ads [REPORT]
The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said the results were a positive indicator of overall LGBTQ+ marketing inclusion.
The economic state of Latinos in America
Latinos make up 18.4 percent of the US population and 17.3 percent of the US labor force, a share forecast to rise more than 30 percent by 2060. Latinos start more businesses and have higher rates of intergenerational mobility, and their share of skilled and higher-paid occupations has increased in the past decade. As a population, they increasingly embody—in spirit and reality—the American dream that hard work pays off and each successive generation will be better off than the one before.
“Diversity” Voted ANA 2021 Marketing Word Of The Year
Since 2014, the ANA has surveyed its committee members to select the marketing word of the year. In choosing the word, the ANA staff identified a list of 12 final candidates. Members were then asked to cast their votes to determine the winner.
The Importance of Channeling Millennial Diversity
Five ways senior marketers can build a culture of listening to drive organizational growth
65% of US consumers expect brands to promote diversity and inclusion in online advertising but 53% do not feel fully represented
WARC’s Spotlight US: DEI in US marketing: How it’s progressing – and how it isn’t
2022 Influencer Marketing Report: Everything You Need to Know About Influencer Marketing in 2022
Influencer marketing continued to grow at a rapid pace mainly fueled by changes in cultural and consumer behavior. There are no signs that influencer marketing growth will slow down as we head into 2022
What Marketers Don’t Know About People With Disabilities
People with disabilities are often seen as folks who need to be saved, which is a misconception. Some companies, in their rush to save the day, focus so heavily on accessibility that they overlook what it means to be inclusive. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine. ThinkNow ConneKt surveyed over 500 people with disabilities and discovered these amazing stats.
Estrella TV to present ‘NACIONES MMA’
EstrellaTV has finalized a distribution agreement with new MMA fight series, Naciones MMA, bringing the series to the network.
Show Them the Money: Pay Is Most Important for Potential Job Seekers
Just One-Third of White/Caucasian Adults Plan to Job Hunt, but Two-Thirds of Hispanics/Latinos and Half of Blacks/African Americans Are Ready to Make a Move in the Next Year
The State of Gig Work in 2021 [REPORT]
16% of Americans have ever earned money from an online gig platform. While most gig platform workers say they have had a positive experience with these jobs, some report facing on-the-job troubles like being treated rudely or sexually harassed
Multicultural Consumers and their Relationship with Plant-Based Food & Beverage
Danone North America released new research exploring the relationship between multicultural audiences and plant-based products.
