News
Empathy and AI Shape Today’s Leading Customer Experiences [REPORT]
Top performing US companies in customer experience leverage values-based empathy, personalization, AI, and other innovative technologies to gain a competitive edge, according to the new KPMG US Customer Experience Excellence (CEE) report.
MUJERES LATINAS EN ACCIÓN: A Story 50 Years in the making ……
After an exclusive premiere in Chicago, Illinois, Mujeres Latinas en Acción (Mujeres) is elated to announce the first official Puerto Rico screening of the documentary, Mujeres Latinas en Acción: A Story 50 Years in the Making by filmmaker, Glorimar Marrero-Sánchez at the Caribbean Cinemas Fine Arts Miramar on Wednesday, December 11, 2024.
Entravision’s White House Correspondent Stephanie Ochoa Honored with 2024 Foreign Press Excellence Award
Entravision is proud to announce that Stephanie Ochoa, its White House News Correspondent, will be awarded the prestigious 2024 Foreign Press Excellence Award by the Association of Foreign Press Correspondents in the USA (AFPC-USA).
Diageo, MADD, the NFL and Uber Team Up to Launch “Take a Minute. Make a Plan.” Campaign to Tackle Impaired Driving
Unveiled during National Impaired Driving Prevention Month, the new campaign encourages football fans to make responsible choices and plan to never drive impaired
How Music is Listened to in the U.S.
What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music.
The real cost of business abandoning inclusion
Following Walmart and others’ withdrawal from DEIB initiatives, consultant Lisette Arsuaga explains how these businesses are out of sync with real Americans’ expectations. By Lisette Arsuaga, Co president and co CEO
‘Omar y Argelia’ to join Entravisions’s Jose 97.5 FM and 107.1 FM in Los Angeles
Entravision Communications Corporation announced the addition of Omar y Argelia, one of the most beloved and dynamic duos in Spanish-language radio, to its Los Angeles station line-up. Beginning January 6, 2025, fans can tune in to their highly anticipated show exclusively on Jose 97.5 FM & 107.1 FM weekdays from 9:00 AM to 12:00 PM. With a perfect balance of laughter, warmth and authenticity, the show stands out by connecting with the Latino community in a way that is both entertaining and true of the rich cultural traditions of their audience.
WARC Teams With Audacy To Address ‘Audio Investment Gap’
Fresh research, released by WARC Advisory in partnership with audio content creation and distribution company Audacy, seeks to destroy “the barriers behind the audio investment gap” by tackling several “misperceptions” driving what the company that recently emerged from bankruptcy protections says are “driving the under-utilization of audio by marketers.” By Adam Jacobson
The Home Depot as Official Home Improvement Retail Supporter for FIFA World Cup 26 in North America
FIFA and The Home Depot are teaming up to bring the excitement of the FIFA World Cup 26™ to life across North America. As the world's largest home improvement retailer, with stores throughout Canada, Mexico and the USA where the tournament is to take place, The Home Depot will be the Official Home Improvement Retail Supporter in the region.
ANA EDUCATIONAL FOUNDATION encourages Giving Back to Marketing Industry’s Next Generation
Kicking off on GivingTuesday and through the end of the year, the ANA Educational Foundation (AEF) is doubling down on donations for its University Membership Program. The ANA Educational Foundation’s Give the Gift of ANA University Membership program allows organizations to donate an ANA membership to a school of their choice. These memberships enable both professors and students to tap into the vast network of industry programs, speakers, and curricula that the ANA and the AEF offers academia and future talent.
The future of media agencies: Is long-overdue innovation on its way?
Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.
‘Get me on Rogan!’: PR scrambles to navigate new media
Corporate executives and other public figures emerged from this month’s election with a new task for their handlers: urgently figure out how to make them more like the loose, podcast-friendly Donald Trump, and less like the scripted and corporate Kamala Harris.
Latino Wealth Journey [REPORT]
The biggest opportunity within the wealth accumulation journey for Hispanics/Latinos lies with Emerging Affluents, according to a new report The Latino Wealth Journey: Understanding How to Expand Multigenerational Wealth Accumulation from Morgan Stanley’s Institute for Inclusion (NYSE: MS) and Hispanic Executive.
The Long Tail of the Advertising Business
To remain relevant — and profitable — agencies must regularly reevaluate their offerings to ensure they are optimizing the dynamics of the long tail of the advertising business.
Rolling Back DEI Initiatives
I considered writing a think piece on what Walmart rolling back its DEI initiatives means, but as I started, it hit me: they were never really about DEI. By Mario Xavier Carrasco / ThinkNow
Canela Kids and The Toy Museum of NY Launch Dual-Language Series to Celebrate Hispanic Culture and Inspire the Next Generation of Creators
Canela Media announced that Canela Kids has partnered with The Toy Museum of New York to create a bilingual educational series designed to engage Spanish-speaking children and families in inventive play.
Marketing is dead. Advertising is deader. Long live growth hacking? Part 3
By Gonzalo López Martí - Creative Director
- Many growth hacks are glorified, carefully orchestrated bait & switch maneuvers.
- Throw in a little word of mouth* and BINGO.
25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.
4 in 5 Gen Z Employees Say They’re Victims of Generational Stereotypes, Costing Them Jobs and Promotions
Generation Z (Gen Z) knows they’re considered hard to work with, and they’re frustrated about it.
Stopping Burnout
Exhausted teams risk losing talent and producing substandard work — to keep them fresh, marketing leaders must prioritize their teams' mental and physical well-being
