News

In an era of big data, personalization is critical for marketers looking to develop authentic and meaningful relationships with consumers. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants.

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

Decisions in business are supposed to be rational and follow science. Easier said than done! That would require that scientific studies address high-impact issues that are relevant to business.

What’s next and what’s now for new business?  By Mark Duval – The Duval Partnership

The rapid rise in job openings to historic highs coupled with increasingly more workers quitting is leading to severe labor shortages, especially in leisure & hospitality, food service, and construction.

TidalWave Comics announced the addition of the iconic singer Selena comic book to its popular “Female Force” series focused on women who make an impact around the world.  “Female Force: Selena” will be released this week.    

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective working relationship with IT that spans strategy, selection and management. Yet fewer than one out of four marketing organizations has such a relationship.

The middle of summer isn’t typically a time when we’re focused on the upcoming school year, especially when this year feels a little more normal than it did last year. That said, it’s time for brands to focus on back-to-school—even though July just ended.

This glossary aggregates many of the terms and acronyms used to provide clarity amid a quickly evolving and important space in the broader media industry.

As Hispanic millennials continue to weather significant financial impacts from the pandemic, nearly three-quarters (72%) are also providing financial support to family – far more than non-Hispanic millennials (53%) – according to new research from Bank of America’s Better Money Habits.

Telemundo Deportes, the Spanish-language home of the FIFA World Cup and all major FIFA tournaments, presents exclusive coverage of the FIFA Beach Soccer World Cup Russia, the 11th edition of the premier beach soccer tournament that brings together 16 teams from around the world to compete in the Russian capital of Moscow, promising the best action and atmosphere. 

Univision announced the premiere of “La Desalmada” (The Fiend), a powerful melodrama with a stellar cast that will bring love, passion, and unexpected plot twists to Univision’s primetime.

WAPA Television, has further amplified its commitment to serving the Island and its students with the creation of a new internship program between WAPA’s NotiCentro and the Recinto Universitario de Mayagüez (RUM), a campus of the University of Puerto Rico (UPR).

It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business. Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America.  How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry?

Marketers aim to boost cross-channel consistency as people return to in-store shopping

Lopez Negrete Communications announced that Victor Paredes Jr is their new Executive Director of Account Planning.  Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer.

Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.

An accreditation hiatus status is a formal designation that an accredited service can request.  It is designed to exist for a temporary period of time to allow for the service to take certain actions or implement certain service improvements, but to do so outside of the normal MRC audit and accreditation process.

Opinion on the current national reckoning over the history of slavery and racism in the United States casts these divisions into stark relief: Among U.S. adults overall, 53% say increased attention to that history is a good thing for society, while 26% say it is a bad thing and another 21% say it is neither good nor bad.

Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.