For decades and decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic.
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A $300 billion opportunity: Serving the emerging Black American consumer
Telemundo Deportes KICKS OFF 2021-22 Premier League Season
Premier League season kicks off this weekend across Telemundo platforms, beginning this Friday, August 13 with newly promoted Brentford hosting Arsenal at 3 p.m. ET, live on Universo. Coverage begins at 2:30 p.m. ET with a special La Liga Premier Extra pre-game show.
New Diversity Action Alliance Analysis Finds Only 21% of PR Professionals Are Racially or Ethnically Diverse [REPORT]
The report, which examines the racial and ethnic representation and promotion data of employees across 100+ U.S.-based public relations and communications organizations, documents that just over one-fifth (21%) of those employees are racially/ethnically diverse. Furthermore, of the total employee sample, 22% of employees were promoted in 2019. Of that 22%, less than a fifth of those promoted were racially/ethnically diverse.
2022: The year of adaptive marketing planning and budgeting
As we approach 2022, just ask any CEO, what keeps you up at night? You’re guaranteed to get an earful, but in just one year the optimism is greater, the future is clearer, the deepest fears are beginning to fade, and a renewed focus on growth is increasing. Next, ask a CMO the same question. You’ll hear similar optimism, but mixed with concerns about managing and performing to high expectations of growth with slashed budgets.
Audio Today Report [REPORT]
According to Nielsen’s newest iteration of the Audio Today Report, radio listening is at its highest levels in 16 months. Radio remains America’s top weekly reach medium, and an essential part of the daily media diet for millions
1010 WINS NOTICIAS launches
Audacy announced the launch of 1010 WINS Noticias.com, a multiplatform, Spanish digital audio offering for 1010 WINS (WINS-AM).
NBCUniversal Telemundo Enterprises launches Hispanic Streaming Division for PEACOCK
NBCUniversal Telemundo Enterprises announced the creation of a new Hispanic Streaming business division exclusively dedicated to super charge the growth of Latinos on Peacock and across all Telemundo and NBCUniversal streaming platforms.
The Full Return of Live Events Remains Down the Road
With business travel budgets hampered, virtual programs continue to take center stage
Young Consumers believe Media perpetuates Divisiveness
According to a new study from Fuse Media, Millennials and Gen Zers believe the media is responsible for the divisiveness afflicting the country by failing to represent ̶ or by misrepresenting ̶ people of color, and that the media now has an obligation to help fix the divide.
Mission Impossible? Fewer Than 8 Percent of Pitches Become Stories
Propel’s survey of some 1.2 million pitches sent during the past 12 months pegs the 8 percent mark to pitches from a trio of top PR agencies. So, these top performers are achieving success about 8 percent of the time. The success rate for pitches from all media relations pros is “likely much lower,” a Propel executive tells us.
McDonald’s Saweetie Meal
Served in fresh Saweetie-themed packaging, the hip-hop hitmaker’s signature order
Six Shifts Changing the Future of Media
Investment capital is flowing into start-ups and new technologies to meet the evolving demands of media and entertainment consumers.
Carnaval Miami to be aired on VIVALIVETV
Viva Entertainment Group, Inc. announced it will air the renown Carnival Miami.
As Offices Start to Reopen, Going Hybrid May Not Be Enough
Marketing departments will have to be more flexible regarding work–life balance if they want to retain top talent
Cinelatino announces its Televised Dominican Day Parade Celebration, Parada de Cine Dominicano
Cinelatino will air a televised “parade” of hit films from the Dominican Republic in observance of the annual Dominican Day Parade, which continues in its reimagined virtual format due to the Covid-19 pandemic.
HISPANICIZE announces 2021 TECLA Awards
HISPANICIZE announced the 2021 TECLA Awards, taking place on Friday, October 15th as part of its Hispanic Heritage Month festivities. Owned, operated and produced by actor John Leguizamo’s NGL Collective, Hispanicize and the TECLA Awards are beloved iconic franchises that are well known in the Latinx community.
Miami’s Versailles Restaurant Celebrates its 50th Anniversary
Honoring its reputation as a cultural institution, The Valls Group announced the 50th Anniversary celebration of its famed Cuban restaurant, Versailles, by asking a simple question: “WHAT’S YOUR VERSAILLES STORY?”
12 Ways to Get Smarter
The level of a person’s raw intelligence, as measured by aptitude tests such as IQ scores, is generally stable for most people during the course of their adulthood.
Measuring Racial and Ethnic Diversity for the 2020 Census
Later this month, the U.S. Census Bureau plans to release the first results from the 2020 Census on race and ethnicity. These data will provide a snapshot of the racial and ethnic composition and diversity of the U.S. population as of April 1, 2020.
Brand Building Campaigns Will Be Critical for Auto Marketers Amid Supply Shortage
In addition to testing brands well beyond the expected, the past year-and-a-half has showcased the sometimes dramatic ups and downs associated with extreme supply and demand swings. For the auto industry, the bounce-back in sales this year has been welcome news, but the need for mobility among consumers last year has left auto manufacturers searching high and low for the increasingly rare semiconductors needed to make their production lines whole. So in light of dwindling supplies, automakers and their agencies will need to largely focus on brand awareness efforts to stay top-of-mind with consumers until they’re better able to capitalize on short-term conversion efforts.