News

Nielsen and KYPK and KWYT Yakima stations announced an agreement under which Nielsen will provide the Spanish-language stations with local TV measurement services. Hispanavisión, LLC owns stations KWYT and KYPK, which are affiliated with Estrella TV and Azteca America networks, respectively.

A major upside is emerging for brands as services grow and consumers start to max out their subscriptions

Dr. Anthony Fauci, top U.S. infectious disease expert, delivers the keynote address during a special edition of Hispanicize this Friday (12 to 3 PM Eastern / 9 AM to 12 PM Pacific). Called “It Depends On You” or “De Ti Depende” in Spanish, the free online event features celebrities, influencers, community leaders and frontline workers who’ll discuss the importance of the Covid-19 vaccine for Hispanic communities.   By Court Stroud – Founder & Managing Director – The Cledor Group

In this year’s Thriving in an AI World, it’s been incredibly fascinating to see that business leaders are confident in AI’s ability to help solve major industry problems, including the challenges brought on by COVID-19, including helping with vaccine developmentand distribution(life sciences and healthcare respondents), detecting fraud (financial services), and improving bureaucratic efficiency (government).

The Culture Marketing Council presented their “The Intersectional Afro-Latina Experience”.

Telemundo will present a Sunday of Super Classics headlined by Liga MX’s Súper Clásico: C.D. Guadalajara vs. Águilas del América, and a Sunday night elimination on Exatlón Estados Unidos, on March 14 beginning at 7pmET/6C.

Linguistic anthropology dives into how people use language to create culture, enact different identities, tell stories, and create relationships. But language is continuously changing.

The purpose of the investigation is to provide an updated understanding of how the music industry fares with regard to gender and race/ethnicity across artists, songwriters, and producers of popular music. Additionally, we continue to examine major Grammy® nominations for inclusion.

Thanks to the ubiquity of smartphones and digital streaming apps, music and audio are becoming something we access, rather than something we own.

Buying radio is easy. You establish a cost per point and see which stations will meet it. Then, you buy those stations. You get the points you want for the budget you want. SIMPLE.  By Charlie Sislen

CVS Health has selected Miami based ALMA as their Hispanic agency of record.

The debate around “LatinX” as a label among all people of Latin American descent rages on stronger than ever and I’ve realized that most brands, companies and the media don’t even bother to notice.  By Henry Cadena – Cultural Strategist | Brand Connector | Researcher

Most successful companies and individuals defeat themselves. This comes from some combination of hubris, incestuous thinking and improperly aligned incentives.

In celebration of International Woman’s Day, EstrellaTV announced the return of its long-running talent competition series Tengo Talento, Mucho Talento, premiering on Monday, March 29 at 8 PM ET/7 PM CT.

To begin our new series titled “Creative Spotlight Series”, we have chosen Paco Olavarrieta – Chief Creative Officer of New York based d expósito & Partners.  We will continue to highlight our great creative executives in this series, asking them key questions about the business.  Enjoy.

The Society of Digital Agencies (SoDA) recently published its “2020/21 Agency Performance & Outlook Study.” It covers a broad range of topics, including hiring plans, managing project budgets, operational concerns, and finance team challenges, which I will not address here. Instead, I am cherry-picking some takeaways from the report specific to agency new business and profitability to share, along with some observations.  By Mark Duval – The Duval Partnership

Why gaining a stronger grip on brand identity may actually involve letting go

Attempts to find central “influencers,” “opinion leaders,” “hubs,” “optimal seeds,” or other important people who can hasten or slow diffusion or social contagion has long been a major research question in network science.

The audio streaming competitive landscape has seen a lot of players try to enter the space, but so far only a few have established scale.

Univision announced the appointment of Beatriz Pedrosa-Guanche as Senior Vice President, Corporate Communications based in Miami.