News

This is the sixth annual State of Latino Entrepreneurship report where we have collected robust survey data from Latino-owned businesses across the country to provide a timely account on the fastest-growing segment of the U.S. business population.

In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.

Sharper metrics should help to prime the DOOH market for post-pandemic growth

The National Association of Broadcasters (NAB) announced the creation of an advisory committee to the NAB Board of Directors that will provide insights and suggestions on diversity, equity and inclusion (DEI) issues.

Univision Communications Inc. announced it has acquired VIX, Inc., an ad-supported streaming service that offers video-on-demand content to U.S. Hispanics and consumers throughout Latin America.

Estrella Media announced that the long-awaited bio series Súbete A Mi Moto, based on the story of the Menudo Band, will premiere in the U.S. on the EstrellaTV network.

The report studies the media landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Sales Department Structure, Training and Development, Setting Appointments and Sales Process, Sales Enablement, Culture and Industry Outlook, and the effects of COVID-19 on the Media Sales landscape.

As new headwinds and market conditions present themselves, marketers across the retail landscape often can be found reshaping growth strategies. Last year — the year that shall not be named — was a case study in on-the-fly strategizing thanks to how the pandemic upended elaborate plans and mainstay messaging. While becoming the largest news story in decades, it also forced most marketers to reassess priorities and reconsider how their brands and products fit into such strange and new consumer lifestyles.

According to KPMG’s Corporate Data Responsibility survey, 97% of American consumers indicated that data privacy is important to them, yet 68% don’t trust companies to ethically sell personal data. And COVID-19 has only made consumers more aware of data privacy issues—making it even more imperative that companies act responsibly.

I’ve always found extremes uncomfortable. Back in the day, when everything in advertising agencies bent to the latest whims of the creatives, us media guys chuntered on.  By Brian Jacobs – The Cog

The U.S. Census Bureau released new estimates on the characteristics of employer businesses.

It was less than two weeks after the storming of the U.S. Capitol and the night before President Joe Biden’s inauguration.  I spoke with Mario X. Carrasco, Co-Founder and Principal of ThinkNow, an award-winning, technology driven cultural insights agency. The plan was to talk about multicultural marketing.  We did.  But we talked about a whole lot more.

Telemundo kicks off a new era in daytime programming with the introduction of “hoy Día,” set to premiere Monday, February 15 at 7am/6c.

The Uforia Podcast Network, part of Univision’s Uforia Audio Network,  announced the launch of “Santo Remedio” (Saint Remedy) a new original podcast focused on health and wellness issues impacting the Hispanic community.

The acceleration of key disruptive forces in retail is causing the rapid transformation of the industry. KPMG’s new report, “Revive to Survive,” outlines three disruptive forces shaping retail’s future, and makes five bold predictions on the future of the industry.  

Over the years, we’ve continuously evolved our strategy, overcome obstacles, bridged gaps, and aligned to new ways of thinking about diversity and inclusion.

Yesenia Bello has been selected to serve as iHeartMedia’s first SVP of Diversity and Inclusion. She reports to Chief HR Offier and Chief Diversity Officer Michele Laven, who Bello will work closely with “to drive comprehensive long-term and measurable diversity and inclusion strategies across iHeartMedia.”  By Adam R Jacobson – Editor-in-Chief, Radio + Television Business Report

VAB’s Audience Migration in Context: Leveraging Population Shifts to Unlock $4 Trillion in Buying Power, highlights a significant disconnect between the realities of population dynamics with how advertisers are buying their TV schedules.

Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, according to Gartner, Inc. The inaugural Gartner CMO Strategic Priorities Survey 2021 shows that 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce new products to existing customers in 2021.

The Hispanic Public Relations Association (HPRA) announced that Sonia V. Diaz of Balsera Communications will serve as president of the HPRA Executive Board for its 2021-2022 term. Diaz, who has been part of the organization for seven years, previously served as president of HPRA’s Miami chapter from 2014-2016. Jaime Rojas of Los Angeles-based Rojas Communications Group will serve as president-elect for 2022.