News

Brands need to be more agile than ever, as consumer behavior keeps shifting amid the pandemic

Multicultural audiences are significantly driving mainstream identity and influencing emerging trends. According to UM’s Annual Cultural Dimension study, two out of five general population consumers indicate being influenced by Latino, Black, and Asian segments when it comes to passion points like music, fashion, hair care, food, sports, and more.

In Latino culture, there is a phrase that embraces the action of pushing boundaries with your unique individuality: deja tu huella, “leave your mark” in English. With this sentiment as the inspiration, Cheetos announced a new multi-platform initiative designed to rally the next generation to leave their mark on culture — whether through music, fashion, entertainment or more.

Largest Latinx Virtual Event Capped-Off Hispanic Heritage Month with JESSICA ALBA, JULIAN CASTRO, MELISSA FUMERO, JOHN LEGUIZAMO, JULISSA CALDERON, CARLOS PONCE, OSCAR DE LA HOYA, MARIO LOPEZ, AMERICA FERRERA, XOLO MARIDUEÑA, CRISTELA ALONZO and EDWARD JAMES OLMOS Among ALL-STAR Line-Up

Telemundo Deportes has reached a broadcast agreement with Xtreme Fighting Championships to present Spanish-Language coverage of the Xtreme Fighting Championships (“XFC”) live in the United States. Expanding the organization’s existing partnership with NBC Sports, live coverage of XFC events will be broadcast on Telemundo’s sister network, Universo, beginning with XFC 43 on Nov. 11 (9 pm ET-11 pm ET)

Estrella Media announced that it has launched Estrella News, a 24-hour multiplatform news network, making it the first Spanish-language media company in the U.S. to provide news content in live digital and streaming format 24/7.

As the COVID-19 pandemic extends beyond seven months, the year-end holidays are next in line for disruption.

Multicultural consumers are poised to become the majority in the next twenty years. One of the largest demographics in the multicultural ecosystem is U.S. Hispanics, who account for about half the population growth in the country. With slowing immigration, most of that growth is supported by U.S. births. The burgeoning numbers are driving a  1.2 trillion dollar  Hispanic/Latino consumer market, making them an attractive target for companies and brands.

US banks can no longer ignore the current market reality. The necessity of climate risk preparedness is here. Signs abound, both here and abroad: Regulatory agencies, legislators, and investors aren’t only demanding awareness, but also readiness and action as to how climate risk is prioritized within a bank’s risk management framework.

With the pandemic adding uncertainty for marketers, it’s more important than ever to understand the media landscape. Findings from Kantar’s inaugural Media Reactions 2020 study reveal that marketers lack the understanding and the data they think they need. Nearly half of marketers (48%) — a growing proportion — feel that they don’t have all the data they need to make decisions in their roles. The research also finds that two-thirds are worried about the future and think that an inability to track digital media via cookies will dramatically disrupt the industry — a situation that could further impede marketers’ ability to monitor advertising effectiveness.

Andres Cantor, Telemundo Deportes’ iconic sports commentator has been named the recipient of the National Soccer Hall of Fame 2020 Colin Jose Media Award. The famed commentator received one of US Soccer’s most esteemed awards during a special Telemundo Deportes broadcast on Sunday, October 25th preceding the network’s Chivas versus Cruz Azul match coverage.  As the 13th recipient of the Colin Jose award, Cantor is the first Spanish-Language broadcast personality to be honored with the award, and only the third broadcast media personality regardless of language to be honored with the award since JP Dellacamera in 2018 and Seamus Malin in 2005.

Research from the Brennan Center for Justice and other advocacy organizations shows that Black Americans still have to confront unique barriers in order to cast their ballots. From reduced oversight of changes in voting laws to the ongoing threat of a global pandemic, Black voters have even more to contend with this election year. Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.

Geoff Ramsey of eMarketer discusses COVID-19’s effects on the industry, e-commerce, and mobile advertising

inZa Lab announced the release of its 2020 Gen Z Consumer Insights Report: How Gen Z Confronts Uncertainty. The report provides an in-depth look at how Generation Z (born between 1996-2010) has changed amidst the political, environmental, economic, and social turmoil of the past year.

Irma Alicia Cortez Nicolas, who formed a media empire with her husband Emilio Nicolas, has died.

Deloitte’s holiday survey turns 35 this year! To honor the long tradition, we’ve added new elements to our report, including a nostalgic podcastfeaturing retail leaders breaking down some of the industry’s biggest trends, and supplemental data from Deloitte’s Insight IQ.

Amid the many new media offerings available to consumers, it’s easy to lose sight of long-standing, dependable choices—even when they continue to drive significant engagement. The news is one such option, and amid the trifecta of a pandemic, widespread social unrest and a U.S. presidential election, it remains a vital connection to both the world at large and our local communities.

Changes necessitated by the pandemic may have altered TV advertising forever — marketers must adapt

Grow your agency profitably (and with less stress) via my Strategic Churn technique.  Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm.

One in three Gen Z survey respondents who’d applied for a job said they’d avoided an opportunity because they feared being treated unfairly due to their gender, ethnic or racial identity in a new survey by Tallo. In the same survey, one in four said the same thing about applying to college.