News

SBS has signed an agreement naming Katz Media Group its media representation company.  By Adam Jacobson- Editor-in-Chief / Radio + Television Business Report

There is no shortchanging the pandemic’s impact on e-commerce adoption, but after living with COVID-19 for more than a year, it’s critical that brands understand that not all online shopping ends with an electronic purchase. And that’s precisely why omnichannel strategies can’t solely focus on the point of purchase.

The report describes the distribution of public transportation commuters across different transit modes and summarizes key geographic, demographic and historical trends. About 5% of all U.S. workers in 2019 commuted by public transportation.

No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

Sitecore revealed that nearly three in five (59%) of U.S. marketers wanted to quit their jobs at least once in the past year, and 79% found the pandemic to be the most challenging time in the history of their careers.

Toymaker Hasbro has joined the long list of brands like PepsiCo, P&G, and J&J who have made changes to their logos, product names, or mascots over the past year to address various social issues like racism and gender identity. This report delves into people’s opinions about these brand actions and the impact on buying attitudes. Businesses can leverage this data in their decision-making.

Fewer executives see near-term return to normal as COVID-19 vaccination strategies take time to ramp up.

Hemisphere Media Group, Inc. announced that it has acquired the remaining 75% stake of Pantaya, the leading U.S. Hispanic Subscription Video-on-Demand Service from its joint venture partner, global content leader, Lionsgate. As a result of the transaction, Hemisphere now owns 100% of Pantaya, up from its previous 25% minority stake.

Combate Americas, LLC and Univision Communications Inc. announced a new, five-year media rights deal for Hispanic Mixed Martial Arts (MMA) sports franchise.

Latinos make up only 3% of board seats while comprising 18.5% of the U.S. population, according to Latino Representation on Fortune 1000 Boards, 2020 edition.

This new survey found that there is heightened concern among smartphone owners for whom there is no one-size-fits-all approach when it comes to navigating the use of their data by app developers and content providers.

While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.

The College Board and NBCUniversal Telemundo Enterprises announced last week on Telemundo’s Hoy Día the scholarship recipients of the College Board and Telemundo Academy Triunfadores campaign that guides Spanish-speaking families through the college planning process.

Small business growth is driving much of the advertising growth – and skewing towards digital media (Facebook and Google in particular). Additional economic growth driven by stimulus payments and a whiff of general market inflation supports the revisions to the US numbers.

The ANA announced it is launching a new awards program honoring in-house marketing teams to recognize and celebrate the impact their work has on their companies and brands.

“During the late 19th and 20th centuries, baseball was the most widely played sport in the United States, earning the title ‘America’s pastime’… The story of baseball and the story of our nation are intertwined.”

ALMA headquartered in Miami, announces it has hired Christian Liu as its newest Executive Creative Director. Liu, who was previously serving as a Creative Director at mcgarrybowen in Chicago, is returning to alma for a second time, after joining the agency at the start of his career in 2005.

Estrella Media announced that it is launching EstrellaTV in the San Francisco Bay Area on full power television station KEMO TV, channel 50.

Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one!  by Mark Duval / The Duval Partnership