2020 is not only a critical turning-point year because of a pandemic, racial and social movements, or an election, 2020 also marks the first time the 0 to 17-year-old segment—or any generation, for that matter—is a multicultural majority. Building on more than 20,500 consumer touchpoints to date, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) released the first part of a comprehensive study on Gen Z (ages 13 to 17), IT’S TIME: Ready (or Not) for the Multicultural Majority.
News
CMC releases “IT’S TIME: READY (OR NOT) FOR THE MULTICULTURAL MAJORITY”
Banderas Coffinet named GM of Multicultural Brand Partnerships and Marketing at Group Nine
Group Nine Media named Sylvia Banderas Coffinet General Manager of Multicultural Brand Partnerships and Marketing. In this new role, Banderas Coffinet will lead strategic development of the digital media holding company’s multicultural business needs, marketplace positioning, and branded content best practices, as well as spearhead relationships with multicultural agencies and advertisers to connect brand partners with Group Nine’s audience.
ANA Educational Foundation launches Gift Membership Program for Universities
The ANA Educational Foundation (AEF) is launching a new initiative in which marketers can give the gift of an ANA membership to colleges and universities to strengthen relationships between the marketing industry and academia.
Circulo Creativo USA opens and expands its membership model
2021 memberships for Círculo Creativo USA are now open. There are some major changes in next year’s membership model. Before, there were 2 types of memberships: individual and corporate. Now agency, individual, production and post-production house memberships are available.
Is Media Agency Management Blind to Changing Client Priorities?
That great cartoon-strip philosopher Charlie Brown once said: “I have been repeating the same mistakes in life for so long now I may as well call them traditions.” Had Charlie Brown ever grown up he may very well have enjoyed a successful career in advertising. By Brian Jacobs – The COG Blog
Context is critical
Advertisers are realizing anew that where their ad appears is just as important as what the ad says.
Delivering Creativity Based on Human Truths
The events of 2020 have been a catalyst for a focus on humanity over technology
Santaella named EVP, Digital and Streaming Media at Estrella Media
Estrella Media, Inc. announced the appointment of media industry veteran René Santaella as executive vice president, digital & streaming media.
SPARK gives Women cause to Celebrate in 2020
As South Florida professionals and entrepreneurs continue to face unique challenges brought on by COVID-19, the 4th annual SPARK with Luly B aims to help women SPARK their passion, motivation and much more.
Sensis Enlisted to Manage State Department’s Spanish-language Social Media
The Department of State (DoS) has selected Sensis to provide comprehensive social media services for its Spanish-language channels.
Business Case for Relationship Management Program [REPORT]
“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.”
What In-house Trends Mean For Your Future New Business
There’s been a great deal of media coverage in the advertising industry of a recent report from the World Federation of Advertisers (WFA) and The Observatory International. With good reason, because in many ways, it doesn’t bode well for external agencies. By Mark Duval – The Duval Partnership
Are You Ready for the New Era of Consumer Data?
The next phase of the data game is upon us. Winning will require a new playbook.
America: the Land of Dreamers
My mother always told me, ‘ponte las pilas’, as a way to encourage me to chase my dreams. She never doubted me because she knew that everything I needed in order to succeed was available to me; that it was a matter of whether or not I was willing to put in the work. Chasing my dreams was never easy, especially when I felt unwanted. by Jaquelin Bautista
Omar Chaparro joins the Ranks of EstrellaTV to Star in Prime-Time Talk Show “Tu Night Con Omar Chaparro”
Estrella Media, Inc. announced that it has signed a co-production deal with Omar Chaparro to host a new talk show on the company’s EstrellaTV network.
2020 Calle Ocho Festival by Atlantino [VIDEO]
Ralph Paniagua’s Atlantino, the veteran showrunner behind dozens of Latino sports and music festivals, co-produces Calle Ocho Live with its organizers, the Kiwanis Club of Little Havana, a nonprofit dedicated to serving children in the South Florida community. The partnership delivered this majestic event for the consumers and the national brand clients.
75% of female executives across industries have experienced imposter syndrome in their careers [REPORT]
A majority of executive women across a range of industries identified having experienced feelings of inadequacy and self-doubt, or imposter syndrome, at certain points in their careers and say they believe it is commonly experienced by women in corporate America, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm.
Brand Intimacy [REPORT]
A study on how the pandemic is affecting the world’s leading brands.
CULTIQUE launches
CIVIC (a Seacrest Global Group Company) announced a new cultural insights and strategy venture – CULTIQUE – a boutique offering that crafts bespoke cultural insights for forward-looking businesses.
The emerging resilients: Achieving ‘escape velocity’
The experience of the fast movers out of the last recession teaches leaders emerging from this one to take thoughtful actions to balance growth, margins, and optionality.
