News

As social distancing and virtual work have become our new normal, here are five suggestions to help ensure everyone on your team feels included and valued.

“Gal Friday, Spanish helpful but not necessary,” read the 1980 newspaper ad that caught Rochelle Newman-Carrasco’s attention and changed the course of her life. In this segment from last week’s “IAP Live” interview, Rochelle Newman-Carrasco utilizes hilarious impersonations to tell the story of the wildly eccentric Pedro Font, her introduction to the U.S. Hispanic marketing industry, and the meteoric rise of Font & Vaamonde.

Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys.

This article is about the relationship between Context and the Upfront, two threads that wind tightly about each other like the helixes in DNA.

As the media industry navigates COVID-19 and its greatest period of upheaval in modern memory, having the right data to understand if your ad will command consumer attention has never been more critical. The increasing rate of media consumption during the pandemic has been game-changing for marketers, but how can an ad creative break free from the volume of content, especially when reaching and connecting with the consumer is more difficult than ever? In fact prior to COVID-19, 40% of demographic targeting did not reach the intended audience, 50% of impressions were not viewable and 20% of campaigns were not noticed.

Here in the US, the hard-pressed retail industry has suffered the first of what is likely to be a string of bankruptcies. Last week fashion retailer J. Crew and department store Neiman Marcus both filed for Chapter 11. While neither brand could be considered strong, the real issue was the debt load both companies were carrying. The Great Lockdown simply delivered the coup de grâce.  By Nigel Hollis

Univision Communications Inc. announced that it is joining Nielsen’s Addressable TV platform beta program. Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.

In this episode of Hispanicize Hangout BUSINESS edition, get an inside look into the three largest U.S. multicultural media practices via an in-depth and personal conversation with Lisa Torres (Publicis), Gonzalo Del Fa (Group M) and Karina Dobarro (Horizon Media).

In this episode of Hispanicize Hangout BUSINESS edition, get an inside look into the three largest U.S. multicultural media practices via an in-depth and personal conversation with Lisa Torres (Publicis), Gonzalo Del Fa (Group M) and Karina Dobarro (Horizon Media).

Agency Mania Solutions shared advice regarding to role of metrics in managing agencies. The article examined how answering strategic leadership questions can help determine the proper metrics to use.

In times of uncertainty, it’s especially important to stay connected with your consumers. Whether you’re trying to add new benefits to your offerings to keep up with changing consumer opinions,  updating claims on your packaging or building your innovation pipeline to meet emerging needs, you need consumer input. But at the same time, getting that input is more difficult. Restrictions on in-person data collection, such as with focus groups, leave a gap in your usual processes, and a fast-evolving environment means you have to be even more agile.

Marketers have observed the rapid changes in consumers’ behavior throughout the coronavirus pandemic, because of the health effects, social distancing and physical store closures. Online purchasing has sped up. Contactless payment and new safety protocols for stores that do remain open are on the rise. Work-at-home arrangements and home confinement made broadband more essential for many households, and prompted faster adoption of certain digital platforms

People talk about coming out “on the other side” of this crisis, but that’s an ambiguous destination that we may not recognize until we’ve already been there for some time. What if the other side is months out, years even? What do we do until then? When we get there, what will your agency look like?  by Mark Duval / The Duval Partnership

The Multicultural Media, Telecom and Internet Council (MMTC), along with 21 other “Civil Rights Advocates,” on Friday just gave GeoBroadcast Solutions a huge boost for a business plan that could greatly enhance the radio industry’s ability to bring advertisers the one thing they desire the most in 2020 but haven’t been able to get from an FM signal — addressable advertising.  By Adam Jacobson

COVID-19 may have put the kibosh on in-person Cinco de Mayo gatherings, but the folks at d expósito & Partners didn’t let our stay-at-home reality put a damper on their quinceañera plans. The agency hosted a virtual celebration via Zoom, marking 15 years since the company’s founding. The program consisted of a retrospective of the last 15 years, highlighting milestones and accolades, followed by a heartfelt dialogue where everyone commented on their personal experiences and ideas for the future.

This video is made with Nielsen’s proprietary study Scarborough R1 2020. It was on the field from September 2019 to November 2019 and was released in Q1 2020. This video was commissioned before Covid-19 hit Puerto Rico so we added a small update at the end.

Gian Carlo Lanfranco and Rolando Cordova may be optimists, but they never drink from water fountains.  By Court Stroud

Estrella Media, Inc. announced that its EstrellaTV network will air a two-hour Mother’s Day special on May 10th.

As I’ve commented in the past, there are plenty of opinions, articles and webinars on how marketers should go about weathering the coming economic recession. Many of these come from agencies, trade bodies, media owners, academics and marketing consultants; most peddle the line that the smartest plan is to keep spending at a time when the competition slows or stops, thus raising share-of-voice. By Brian Jacobs / The Cog Blog

I’ll wager you’ve all seen one: they’re slow paced, backed by acoustic piano and open with shots of empty city streets.  Those shots are followed by people copying with life in Coronavirus-enforced lockdown, then the brand that you can’t remember tells you that they’re there for you.  ‘They’ are the COVID-19 ‘emotional support’ ad.  And it’s time they stopped, or they got a lot better.  by Daren – Global Head of Creative / Kantar