News

The advertising industry, struggling to find ways to generate growth, has instead turned on itself, extracting value from partners rather than finding better ways to provide value to customers. The outcome is predictable, and the consequences may be difficult to reverse.  By Michael Farmer

An overwhelming majority (67%) believe ethics in journalism will be worse during the 2020 presidential campaign. When asked about the impact unethical journalism has on the country

Univision announced the U.S. premiere of “La Usurpadora” (The Usurper), one of the most popular dramas of all time and the first series of “The Collection,” an anthology of timeless classics reimagined for today’s audiences.

The ANA (Association of National Advertisers) announced the creation of a new division dedicated to ensuring that the industry’s measurement systems are aligned to the business and measurement agenda of marketers.

Chiqui Cartagena has joined The Conference Board as Chief Marketing Officer and Leader of its Marketing & Communications Center.  Cartagena comes to The Conference Board from Univision Communications Inc., where she held multiple leadership roles.

The U.S. Census Bureau announced the median household income was not statistically different from the 2017 median, and the official poverty rate decreased 0.5 percentage points from 2017. At the same time, the rate and number of people without health insurance increased from 7.9%, or 25.6 million, in 2017 to 8.5%, or 27.5 million, in 2018.

Hickies promises to make the burden of untied laces a thing of the past. Winc delivers bottles of wine personally customized for a particular palate. Quip sends a quarterly replacement head for an electric toothbrush.  These are just a few of the hundreds of direct-to-consumer (DTC) brands that have emerged in recent years, with a business model based on bypassing traditional retail outlets and reaching consumers primarily through digital sales and marketing channels, including e-commerce and social media.

Telemundo62/WWSI in Philadelphia announced that Alberto Rullán will join the news team as NEWS anchor for Noticiero Telemundo62.

Fragile global economy shows mild fractures. Concerns have risen around the health of the global economy since we published the mid-year update to our global advertising forecasts at the beginning of June.

The United States has spent the past century expanding its economic power, and it shows in American families’ wealth. Despite income stagnation outside the circle of high earners, median family wealth grew from $83,000 in 1992 to $97,000 in 2016 (in 2016 dollars).

My colleague Daren Poole pointed me to a study by the Financial Times (FT) and the Institute of Practitioners in Advertising (IPA) designed to understand why the balance of marketing spend has shifted from brand-building to performance campaigns. It suggests that poor knowledge of how brands create value over the short and long-term may be at fault.  by Nigel Hollis

Given today’s digitally charged, on-demand media environment, it’s easy to get caught up in the excitement around the growing array of video streaming options, especially amid the proliferation of internet-connected devices and smart TVs. And there’s good reason for the buzz: 56% of U.S. adults stream non-linear content to their TVs. That fact notwithstanding, our actual TV streaming habits have yet to truly live up to the buzz.

Marketers can reap big payoffs by tapping social media influencers, of course. But using them isn’t cheap. Brands can expect to pay influencers $1,000 per 100,000 followers on Instagram and upwards of $200,000 for a celebrity who has more than 100 million followers. Plus, the field is noisy and cluttered: Social media platforms like Instagram are teeming with both bigger and lesser-known celebrities paid by brands to promote products.  That’s why an increasing number of marketers are turning to nano influencers, or nanos for short.

By Gonzalo López Martí – Creative director, etc  /  LMMiami.com

• Marketing and its little sister advertising seem to make this mistake quite often: in trying to combat, say, tobacco or drugs, they unwittingly promote the use thereof.
• Simply by bringing their existence to the forefront.
• Sometimes, the best solution to a problem is ignoring it.
• The Robert Moses paradox.

Spanish Broadcasting System, Inc. (“SBS”) announced the appointment of Eduardo Maytorena as Local Sales Manager of the Los Angeles market, KLAX-FM – 97.9FM La Raza and KXOL-FM Mega 96.3FM.

In partnership with Univision, CivicScience conducted a study looking at the importance of diversity and inclusion among the U.S. Hispanic adult population, compared to non-Hispanic adults both within the workplace and in advertisements. There are huge learnings brands and advertisers should know.

The foundational strategic thinking behind media planning is simple: What percentage of a target audience does a brand need to reach and how many times does it need to reach that percentage in order to accomplish its business objectives? Unfortunately, this basic thinking has been lost in the dense fog of programmatic innovation, hidden behind the very tools designed to bring this thinking to life.

Earn your ethics in advertising certificate – register now! On Oct. 10, the AAF will present a FREE 90-minute webinar that will provide insight into the importance of creating ethical advertising in a competitive business environment. From consumer privacy rights and creating cultural value systems to affirmative disclosures and the regulations behind truth and transparency, this course covers a variety of information geared to educate participants on how to best conduct business justly. #FreeAdEthicsDay webinar will be presented at three different times: 12:30 p.m. ET, 3 p.m. ET and 6:30 p.m. ET.

In an era of media overload and ad-blocking, brands are increasingly enlisting celebrities to do their messaging legwork for them via social media. And they’re not just asking celebs to be spokespeople. They’re looking for ambassadors that can reach audiences in ways that are authentic to their own personal brands, rather than those that are affiliated with the products and services they’re paid to represent.

The Hogg Foundation for Mental Health is accepting proposals for the Texas Communities Count initiative, which will support complete count efforts in Texas for the 2020 U.S. Census. The foundation plans to award grants totaling $2 million.