News

Drops in natural increase and net international migration have resulted in a gradual slowdown of the nation’s population growth this decade, according to U.S. Census Bureau population estimates.

By Gonzalo López Martí – Creative director, etc. / lmmiami.com

• There’s a fine line between mastering the art of healthcare marketing and unleashing an outbreak of hypochondria.

Entravision Communications Corporation announced the promotion of Crystal Gomez to Vice President Local Agency and National Sales for radio assets in Los Angeles.

ntravision Communications Corporation announced the appointment of Laura Saldivar to Senior Vice President of Integrated Marketing Solutions in Los Angeles.

Lotus Communications announced that national ad sales representation for its entire group of Spanish Language radio stations will be handled exclusively by Gen Media Partners (GMP). The deal includes top-rated Lotus stations, such as KWID, Las Vegas; KVMX, Sacramento; KCMT and KTKT, Tucson; KIWI and KPSL, Bakersfield; KLBN and KHIT, Fresno, as well as the legendary Los Angeles Spanish Language sports station KWKW and its sister oldies music station KFWB.

The U.S. Census Bureau launched its first set of advertisements for the 2020 Census in Alaska this week, about one month ahead of the kick off to the 2020 Census in remote Alaska in January 2020. The advertisements will inform those living in approximately 220 Alaska Native villages that a census taker will soon visit their home to count them in the 2020 Census. For the rest of Alaska, and the rest of the country, the 2020 Census begins in mid-March.

With all of the uncertainty and change in our world, people can be forgiven for thinking most of the “news” is bad. And in truth, we Americans are angst ridden with multiple studies showing that we are more lonely, depressed, and generally exhausted (Substance Abuse and Mental Health Services Administration).

New words stick when they come from below, and respond to a real need.
 

This year we are pleased to announce that companies in the Russell 3000 Index sprinted across our namesake goal of 20% board seats held by women, adding women to their boards in steady and impressive measure. More women have been added to boards this year than ever before, reflecting the efforts of institutional investors, shareholders, stakeholders and our own public awareness and research campaign.

What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people?

As the nation prepares to ring in the new year, the U.S. Census Bureau projects the U.S. population will be 330,222,422 on Jan. 1, 2020. This represents an increase of 1,991,085, or 0.61%, from New Year’s Day 2019. Since Census Day (April 1) 2010, the population has grown by 21,476,884 or 6.96%.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.

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U.S. multicultural media revenues generated from advertising and marketing aimed at Hispanic, African and Asian Americans are projected to grow at an accelerated 6.3% to $28.72 billion in 2020, representing the fastest growth of this burgeoning market in eight years, according to new research from PQ Media. Key growth drivers are expected to be incremental shifts of ad and marketing dollars to multicultural media by savvy brands, as well as record media spending related to the U.S. presidential election and the Summer Olympics in Japan, according to PQ Media’s U.S. Multicultural Media Forecast 2019.

As another decade of television becomes part of history, the definition of “TV” has never been so hard to pin down, and that’s something we’ll continue to see in the years ahead. In the chase for eyeballs, however, one thing, and one thing alone, will win the TV audience: good content. And content producers across the video spectrum—traditional broadcast, cable, streaming—have responded by focusing more time, effort and money on the development of what they believe will attract audiences.

Amid the flurry of media headlines about the growing depth of the video streaming market, it’s easy for our other media options to get lost in the fanfare. Yet as the streaming wars heat up, it’s important to be mindful of just how much time consumers are spending with different media options.

With Christmas less than a week away, retailers are getting ready to close the books on a solid holiday season. Several factors at play could affect the final results.

Throughout the last 30 years, teen girls have grown up watching adults play high school students in films and on TV. But the tide is turning, and teen girls are seeing a more authentic depiction of themselves on their screens. Indeed, the rise of teen artists like Billie Eilish and Hunter Schafer is challenging traditional norms of what it means to be a teen girl in America. Along those same lines, teen activists such as Greta Thunberg and Emma González are leading social change and inspiring this younger generation to make a difference in the world as activists.

On this episode of LATiNAS — host Tinabeth Piña sits down with Natalia Ortiz from the Center for Racial Justice in Education. Marlene Peralta meets Danielle Levine, CEO & Co-Founder of Spiritú – the seasonal box of beauty and lifestyle products. Judith Escalona meets the Latinas behind the Smithsonian Institution and Elena Romero gets the 411 from Dr. Mariely Fernandez about kids, exercise an obesity!