News

A new report released by Lumina Foundation, Strada Education Network and Gallup finds that American adults without college degrees were most likely to withdraw from school because of their challenges in balancing the demands of school, employment and other responsibilities. These same barriers persist as the impediments to returning to school. Importantly, only 19% of these adults report they are no longer interested or don’t need to complete their education.

According to The Creative Group’s latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020, with web and mobile development being its top area for hiring. In addition, 69 percent of employers plan to increase the number of freelancers they use.

THEMA America, a Canal+ group company, launched Kanal D Drama, a global network born from a strategic alliance between THEMA and Kanal D International, the leading exporter of Turkish dramas worldwide.

When we reflect back to 2010 the world looked very different from what it does today, almost ten years later. We have seen more technological and cultural shifts in this decade than any that came before. The world seemed to move so fast around us, and diversity quickly became the buzzword of the decade. Let’s take a look at how diverse voices found their way into the spotlight in 2010 and how these same voices are going to continue to catapult us into the new decade of diversity, inclusion, and equity.

Founded at the crossroads of cultures, SouthNorte Beer Co. revealed that it has secured new investment to drive company growth led by advertising executive and founding partner, John Gallegos, who has increased his investment in the brand to further accelerate the company’s marketing efforts, expansion into new territories and exploration of new partners throughout the country. This influx of funding positions Gallegos as the majority owner of SouthNorte, with Coronado Brewing Company offering continued operational support with a minority stake in the company.

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. According to Kantar’s global 2020 Media Trends & Predictions report marketers and media owners will be challenged to develop the skills, engagement models and measurement capabilities to meaningfully engage consumers in the crowded media landscape.

Hispanic ad dollars are only 6% of the total U.S. ad spend, yet Hispanics comprise over 19% of the total population. This represents a significant discrepancy and a missed opportunity for brands and marketers.  by Karla Fernandez Parker

We have the key to the city–or 50 cities, to be exact. For the 2020 Surge Cities index, Inc. and innovation policy company Startup Genome analyzed troves of data on seven essential indicators–such as early-stage funding and job creation–to determine the 50 best areas for startup growth. In the following dispatches, you’ll find a road map for turning forgotten ZIP codes into boomtowns–or simply for answering the age-old question: Where should you go next? From Charleston to Chattanooga, the answers may surprise you.

Hemisphere Media Group Reaches Multi-Year Distribution Agreement with DISH Network to restore Puerto Rico’s highest-rated broadcast network WAPA Televisión, WAPA Deportes, and WAPA América, to its service.

As America marches steadily toward a majority-minority population, culture and authenticity will play larger roles in how products and services are developed and marketed. Authenticity influences culture, but data suggests that it is not a key driver of brand choice.  by Mario Carrasco – Think Now

Thanks to a strong labor market, US consumers are feeling good about the economy. Unemployment is at a historical low, wages are rising at their fastest rate since the onset of the recession, and consumption continues to grow at a steady clip.

A long time ago and far, far away (but admittedly not in a different galaxy) I saw a print ad. It showed a car and compared its performance to other makes. I still remember that print ad. It was visually boring, but I have a sneaking suspicion that the memory of it is one of the reasons I now drive a Subaru nearly 20 years later.  by Nigel Hollis

The Suncoast Chapter of the National Academy of Television Arts and Sciences awarded Telemundo 51 Miami / WSCV, NBC6 Miami / WTVJ, Telemundo Puerto Rico / WKAQ-TV, Telemundo 49 Tampa / WRMD and Telemundo 31 Orlando / WTMO a combined total of 31 Suncoast Regional Emmy® Awards during the 43nd Annual awards gala held on Saturday, December 14 at the Hyatt Regency in Orlando, Florida.

LaLiga North America introduce a brand-new documentary series, Latinos in LaLiga, that features intimate and in-depth interviews with the Latino stars of the world’s best futbol league.

LBI Media, Inc.  announced two senior leadership appointments. Ivan Stoilkovich has been appointed Executive Vice President of Television Programming and Jason Hall has been appointed to Executive Vice President of Advertising Sales, both effective immediately.

Spanish Broadcasting System, Inc. (the “Company” or “SBS”) (OTCQB: SBSAA) announced that in connection with its planned recapitalization, SBS has received a letter from a recognized multinational financial services broadcast lender stating that it is highly confident of its ability to arrange secured debt financing for SBS in an amount of $300 million. The debt financing will carve out certain non-core real estate and broadcast station assets so that, in connection with the recapitalization, SBS will be positioned to obtain a separate and incremental first lien asset-based financing facility.

For marketers eager to reach generation Alpha, the story is instructive. Born — and yet-to-be born — between 2010 and 2025, Alphas are conditioned to an always-on society and the ongoing screenification of culture. Dubbed Alphas by Australian social scientist Mark McCrindle, this is the first generation entirely born in the 21st century — “alpha” is the first letter of the Greek alphabet — and Alphas probably knew their way around an iPad before they learned how to walk. Mostly the progeny of tech-savvy millennials, they live in a digital second skin and take for granted a connected world in which they have 24-7 access to a constant flow of information. Equally important — even though they’re barely old enough to cross the street unaccompanied — they have an adult-sized influence on their household’s purchasing behavior.

For a long time, demographic information (such as age, gender and location) was the only way companies could segment their customer base. Today that is no longer the case. The wealth of consumer data now available means brands can layer attitudinal and behavioral insights on top of demographic data to paint a far richer, more nuanced picture of real people.

The winner of the 2020 Presidential Election will need to reach 270 electoral votes. Getting to that number will mean understanding who’s voting and who’s not, and who can be engaged, so they’ll turn out at the polls. Whether you want to engage in a “get out the vote” campaign, or focus messaging efforts in key swing states, you’ll want to tune in each month as we explore voters and their role on the road to election 2020.

By Gonzalo López Martí Creative director, etc. / lmmiami.com

• Good advertising – or good marketing for that matter- is all about putting a pebble in the target audience’s shoes.
• Inserting a little blip on their radar.
• Adding a mental note in their to-do list.
• In the marketing & advertising business we tend to believe that CPGs is where the action is.