News

The Value of In-House Agencies

There are many reasons for companies to bring work in-house, from creating consistency to saving time and money. Blum Consulting, for instance, found that "to staff the same internal resources at an external agency, a brand would pay on average, 60 percent more for the same team," illustrating how in-housing can be a cost-saving measure.

Lopez-Negrete joins AAF’s Hall of Fame.

On Thursday, April 24, 2025, The American Advertising Federation inducted its yearly class and among them was a Hispanic Advertising leader, Alex Lopez Negrete, of Houston's Lopez Negrete Communications. A company he co-founded with his wife and partner Cathy.

2025 media and entertainment outlook

The economics of digital entertainment are being reshaped by independent creators, global social platforms, and the biggest technology companies. Studios and streamers may need to bulk up to compete.

Homeownership slips further out of reach for all California ethnic groups amid rising mortgage costs

Buying a home in California became less affordable for all ethnic groups last year, as interest rates remained elevated and the typical monthly mortgage payment for a median-priced detached home rose 6 percent compared to the previous year, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.).

Inequities in HCP Training and Practices [REPORT]

Havas Health Network, the largest global health and wellness network, and Republica Havas Health, the award-winning cross-cultural healthcare and pharma marketing agency of Havas, have launched "The Hidden Divide: Examining Inequities in Healthcare Provider Training and Practices."

Lost in Translation: The Cost of Ending Federal Language Access Requirements

On March 1, 2025, President Donald Trump signed Executive Order 14224, officially designating English as the national language of the United States. Some might have found it surprising that the U.S. managed to make it 250 years without a designated national language, but the Founding Fathers didn’t see language as something the federal government should regulate.

TelevisaUnivision launches “LATITUDE”: A COMPREHENSIVE HISPANIC MUSIC LIBRARY TO ELEVATE LATIN SOUNDS WORLDWIDE

TelevisaUnivision announced the launch "Latitude," a carefully curated music library crafted by Hispanic composers and music experts. This new catalog delivers a fusion of traditional Latin rhythms with contemporary sounds, providing an unparalleled resource for filmmakers, content creators, and music supervisors seeking authentic Hispanic musical expressions for their video and media projects.

Are CMOs Now Entering the Gig Economy? [PODCAST]

On Scope host Mike Berberich and show producer Ryan Dinger react to a story in ANA Magazine on the rise of fractional CMOs. The duo outlined the pros and cons of this new development and speculate on if CMOs will now be entering the gig economy.

What’s behind March’s retail sales spike? [REPORT]

Last week, the Census Bureau released a strong set of retail sales figures. Total retail sales were up 1.4% over February and 4.6% higher than March last year. Of course, this came as no surprise to NRF, as our Retail Monitor data predicted this positive result.

Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends [REPORT]

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest 2025 report – Breakthrough ROI: Investing in Asian American audiences and media.

A Powerful Brand Story Doesn’t Crumble Under Pressure

We all hate feeling like we’re being sold to (younger generations more than anyone). So, why do studies show that when asked if advertising influences our own decisions, most of us say no—but when asked if advertising influences other people’s decisions, we overwhelmingly say yes?

Teens, Social Media and Mental Health [REPORT]

Most teens credit social media with feeling more connected to friends. Still, roughly 1 in 5 say social media sites hurt their mental health, and growing shares think they harm people their age

AI in Advertising: What AI Means for Advertisers Today

At the WFA’s Global Marketer Week, Ruben Schreurs, Ebiquity’s Group CEO, sat down with Adweek to discuss the growing role of AI in advertising.

Women’s Sports Foundation Sharpens Its Marketing Game

With the popularity of women's sports soaring, teaming up with female sports organizations is an increasingly winning formula for brands that want to expand their audiences and spike consumer engagement. Just ask Maria Heskin, senior director of marketing and partnerships at the Women's Sports Foundation (WSF), a nonprofit that empowers girls and women to reach their potential in sport and life. Last May, the foundation announced a partnership with annuity company Gainbridge and Parity, a sports marketing and sponsorship platform, to launch a program supporting women and girls through sports and education.

We’ve commercialized connection.

We say influencer marketing has evolved from Sponsorship 1.0 to Influence 2.0 to what we now call the Community 3.0 era. But tbh, most brands have just rebranded their audience as a "community" while maintaining the same extractive consumer relationship.  By Lizzy Bilasano - Head of Creative Strategy // Creative Brand Marketer. Social Culture + Creator Economy Nerd. People-First Servant Leader.

PR, Communications, and Marketing walk into a school…

By Marci Orr - Public Ed School Comms | Public School Advocate | Former School Board Member | Accredited in Public Relations

• PR, Communications, and Marketing walk into a school…
• PR invites the local newspaper to cover the district’s big win at the ballot box, shares a student success story, and turns a regular school day into front-page news.
• Communications updates the website, sends out a clear message about the snow day plan, and makes sure every staff member knows how to answer, “When’s graduation?”

Canela Media launches Club Canela In-App Rewards Program

Canela Media announced the launch of Club Canela, the first fully integrated in-app streaming rewards program of its kind, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences.

From eyeballs to eardrums.

By Gonzalo López Martí - Creative Director

• I never thought I’d say this: super productions are losing steam.
• I love explosions, car chases, and CGI as much as the next guy.
• Problem is, blockbusting, thrill-seeking, pulsating acrobatics &/or sophisticated special effects have become a tired trope.

U.S. Metro Areas Experienced Population Growth Between 2023 and 2024

The population of U.S. metro areas collectively continued to increase in 2024, growing slightly faster than the nation, according to recent U.S. Census Bureau population estimates.

How Does the ‘Fractional CMO’ Measure Up?

What do a plumbing company in Texas, a construction firm in Colorado, and HVAC and roofing companies in South Carolina have in common? All four have the same CMO or, more accurately, "fractional CMO," who reports to each firm's CEO and manages the marketing team on a part-time basis while working remotely. "I work 10 to 15 hours per client at the beginning, but once we set the strategy and things are moving, my time drops back to four or five hours a week," says Ben Finklea, founder and CEO of Volacci, which places fractional CMOs at organizations in need and who has worked with companies such as e-MDs, Fast Company, and Yeti Coolers. "I'm just there to make sure that the marketing teams are getting done what they're supposed to get done."