News

As the recession fades into the past, Hispanic income has been rising. However, it remains well below the average for total US households. For our latest report on the Hispanic cohort in America, we took a look at their attitudes on finances, finding that they are less upbeat than US consumers in general about their current economic situation. But a sense of upward mobility is an important part of their outlook.

TurboTax announced it is be celebrating the U.S. Hispanic community and entrepreneurs with the launch of #LatinxCulturepreneurs.  The Hispanic Heritage Month digital campaign highlights Latinx entrepreneurs who have built businesses rooted in their Latinx heritage.  #LatinxCulturepreneurs strives to inspire and support future culturepreneurs by highlighting the journey and advice of a four extremely passionate and talented individuals.

The Yankelovich Multicultural Marketing Study of 2006 revealed that Hispanics were three to five times more likely than the general market to respond to direct mail. Is that still the case now that we are firmly entrenched in the digital age?  By Karla Fernandez Parker – Senior Marketing Executive, Branding and Advertising

What do you as a brand want from me, as a customer? Simply, you want me to change the way I behave in such a way that my actions help drive your business success. But how best to do that?  by Philip Collier – Global Director of Innovation / Kantar

Media rebates are the top issue contributing to the breakdown of trust in the advertising ecosystem, according to a new survey from ANA (Association of National Advertisers) and its outside counsel, Reed Smith.

Over 32,000 respondents from the LGBTQ (lesbian, gay, bisexual, transgender and queer) communities in 130 countries participated in CMI’s 13th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to present diverse, representative data from across the community. This survey was fielded in English, Spanish, French and Hungarian languages.

As more unmarried couples opted to live together, their profile changed significantly, according to a new study from the U.S. Census Bureau: “Cohabitation over the Last 20 Years: Measuring and Understanding the Changing Demographics of Unmarried Partners, 1996-2017.”

The Hispanic Public Relations Association, Los Angeles Chapter (HPRA-LA) honored three Latinas who are leveraging their influence to uplift the Latino community at its annual scholarship program at the Conga Room at LA Live on Thursday, Sept. 12.

While many automotive manufacturers are abandoning sedans in favor of crossovers, SUVs and pickups, not all U.S. consumers are following suit at the same pace, according to new analysis from business information provider IHS Markit.

Univision Communications Inc. and Amazon announced that they are partnering in the U.S. to introduce new Spanish-language skills on Alexa, Amazon’s cloud-based voice service.

In many companies, once the annual marketing budget has been submitted and approved, it is often set in stone, with little opportunity for incremental funding over the course of the fiscal year. Moreover, many organizations employ a line-item accountability approach to budget management, which limits flexibility for shifting dollars from one initiative or one market to another.

Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes and Jeep Wrangler.

The analysis examines local broadcasting’s impact on the economy through direct employment, its ripple effect on other industries and as an advertising medium for messaging consumers. Local radio and television’s influence on the national economy as well as all 50 states and the District of Columbia is broken out in the study.

The Latin Recording Academy® has announced key changes to a leadership team that will continue to drive its remarkable and aggressive growth for the next decade. Changes in the Executive team include appointing former Azteca America President and CEO, Manuel Abud, as the new Chief Operating Officer of The Latin Academy while naming 19-year Latin GRAMMY® veteran Luis Dousdebes to the new position of Chief Awards, Membership and Preservation Officer. Additionally, Aida Scorza, who has served both the Recording Academy™ and The Latin Recording Academy for more than 30 years, has been promoted to Senior Vice President of Awards.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Virtue signaling is socialspeak for hypocrisy.
• It can be more or less performative.

It’s time to #SEEALL. 

As marketers, our role is simple: deliver growth.  Today’s modern family – our customer – is increasingly multicultural by nature and we must make sure our work reflects that.  For this reason, our companies should reach out to consumers in relevant and meaningful ways that ultimately have the ability to connect with our customers while lifting corporate growth.  Everyone should feel included and valued.  It’s time to celebrate diversity.  Highlight what makes us different and what brings us together as a society.

NGL Collective today announced the first of many official sponsors of the 10th Anniversary Hispanicize. The event will connect leading brands through creative programs and campaigns for the Latinx community, across platforms as well as through several on-site experiential activations. The 10th Anniversary Hispanicize will be held at the iconic 73-story InterContinental Los Angeles Downtown, October 17-19, 2019 during Hispanic Heritage Month.

A 2018 report LinkedIn produced in partnership with World Bank Group found that newspapers, broadcast media, and publishing are among the fastest-declining industries worldwide. However, writing, editing, and online media are growing at a rapid clip.

The 2020 presidential race is shaping up to be a record year for political ad spending — and digital is poised to land a larger share of that spending. Democrats are fired up (with more than 20 Dems running for president), President Trump is aiming to bank a billion dollars for his reelection effort, and campaign managers conditioned by digital media will be in charge of many campaigns.

According to Vincent Létang, EVP Global Market Intelligence and author of the report: “The US ad market had a great first half thanks to a strong economic environment as well as media innovation and a dynamic technology vertical. Digital media ad sales matured, as expected, but continued to grow close to +20% yoy, while editorial media performed better than expected thanks a recovery of radio, and OOH in full swing. We forecast an 11th year of growth in 2020 as record political spending will generate an all-time high of $5.5 billion in incremental ad revenue and mitigate the effect of the expected economic slowdown”