News
Fueling growth through moments of customer delight
Delight has the power to elevate customer experience, as well as amplify loyalty and growth for businesses across sectors.
REPUBLICA HAVAS expands with New Appointments
Republica Havas announced the appointments of three executives to lead the agency's continued expansion into Havas' North American flagship in New York City. Karla Kruger has been named Managing Director, New York; Chanelle Church has been named Vice President, Social Impact & Partnerships and Keeva Blades, PhD, has been named Director of Strategy, both with Republica Havas Health.
The Religious Composition of the World’s Migrants [REPORT]
Migration has grown steadily in recent decades. Today, more than 280 million people, or 3.6% of the world’s population, are international migrants – meaning they live outside their country of birth. Bar chart showing globally, Christians are the largest migrant group
Pathways to Transparent Media: Why Aren’t Brands Using the Tools They’ve Said They Need?
The digital advertising industry and its infrastructure have come a long way since P&G's Marc Pritchard launched his famous and highly effective crusade to bring about a "cleaner and more transparent advertising ecosystem." And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.
PepsiCo Juntos Crecemos celebrates Year Three of Jefa-Owned Campaign, Launches National “Jefa Hour” Movement to Recognize the Economic and Cultural Contributions of Latina Entrepreneurs
Latina small business owners are the embodiment of the modern-day American dream, ambitious and entrepreneurial. In celebration of National Latina Day, today PepsiCo Juntos Crecemos (Together We Grow) launched year three of its signature Jefa-Owned (owned by a Latina boss) campaign to recognize the economic, cultural, and community contributions of Jefa-Owned businesses - particularly restaurants, bodegas and carnicerías (meat markets). The campaign aims to provide business-building resources, enhance business visibility, and build community for Latina entrepreneurs.
La Pluma del Circulo – Alberto Camino -”Kinky Viking Funeral Pyre”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
TelevisaUnivision and Major League Baseball Announce New Multi-Year Partnership
TelevisaUnivision and Major League Baseball (MLB) announced a new multi-year partnership, with TelevisaUnivision networks set to provide dedicated coverage of the MLB regular season starting Tuesday, Aug. 20, and continuing through the entire Postseason.
Will pharma finally reach out to minorities before the government forces their hand?
Why must the pharma industry consistently be positioned as an opponent? The government should seek “win-win” situations rather than “victories over …” situations. We still have a long way to go.
Entravision Unveils “Unidos Por El Cambio” to Power Latino Voter Turnout in 2024 Elections [REPORT]
In a year where the Latino vote is set to be a decisive force, Entravision is committed to empower and galvanize the community with its new Get Out The Vote campaign, "Unidos Por El Cambio." As the 2024 elections approach a critical juncture, Entravision is doubling down on its commitment to educate, engage, and mobilize Latino voters this November.
Radio’s Reach Of Hispanics Is Greater Than Video
Based on figures from Nielsen’s Audience Insights, AM/FM radio’s reach across all Hispanic demographic groups outscores Live+Time-shifted TV, with wide margins between the two among younger demos. Radio reached 83% of teens vs. TV’s 48%, moving to 89% and 52% respectively for Hispanic adults 21-24.
La Pluma del Circulo – Hans Trujillo – ”El encanto de la Medusa”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
La Pluma del Circulo – Ivar Rodríguez Berlanga – ”Zombie”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Nueva Network taps HLX+ as Its USH Corporate Social Responsibility Partner
Nueva Network announces its partnership with HLX+, the national network of Latinos and allies dedicated to creating dustainable and impactful programs that celebrate the richness and diversity of the Hispanic community, as its official Corporate Social Responsibility (CSR) partner.
LatinE students navigate financial pressures, social & political challenges
Match Group's Chispa in collaboration with the Center for Multicultural Science, released "Latine in College 2024" study. This comprehensive study provides critical insights into the experiences and perspectives of Hispanic college students aged 18-24, shedding light on the impact of current economic, social, and political issues on their lives.
La Pluma del Circulo – Luis Rivero ”Typewriter Project”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Telemundo’s Spanish-language coverage of Paris 2024 wings GOLD – up 51% vs Tokyo
Telemundo presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences.
The Importance of Broadening Horizons: Latino Moderators and Market Research in the U.S.
In the ever-evolving landscape of qualitative marketing research in the U.S., it is crucial to recognize the diversity within the Latino community. While Mexican Americans constitute the largest segment of the Latino population in the U.S. (61%), it is a misconception to believe that only moderators of Mexican descent can effectively conduct qualitative research within this demographic. This article explores why any qualified moderator from a Latin American country is fully capable of conducting insightful and impactful research and why marketers should broaden their focus beyond just the Mexican community. By Maria Lucia Parra
Transparency: A Marketer’s Advantage
The advertising industry is facing an ongoing transparency problem: Buyers too often don't have the visibility they need to make the best possible decisions on how to allocate their budgets. This can not only result in buyers overpaying for unintentional inventory, but it also can prevent publishers who have engaged, addressable audiences from realizing the full potential of their premium inventory.
La Pluma del Circulo – Pablo Buffagni – ”Selección de relatos de retrovisiones”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results.
