News

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.  By Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

So many tools to choose from and lots of differing approaches from vendors interpreting your objective as a nail, or a bolt, or a screw. There’s often good reason to believe it could be all of them, but we rarely have enough time or budget or patience to make use of every tool available. So, the skilled research “craftsperson” learns to pick and choose the best combinations of tools that can efficiently, cost-effectively and uniquely address the most pressing marketing research questions.

As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.

Telemundo will present the 5th annual “Latin American Music Awards” (Latin AMAs) live from the prestigious Dolby Theatre in Hollywood, California, on Thursday October 17, 2019 at 8pm/7c, preceded by a one-hour red carpet pre-show “La Alfombra de Latin AMAs” at 7pm/6c.

As the summer movie season winds to a close, and the conversation around immigration continues to simmer, one place where audiences won’t find the Latino community is in popular films, according to a new study.

Ask “What’s visual search?” and the average shopper will likely respond with a puzzled look. But mention Google Lens, Amazon StyleSnap or Pinterest Lens — especially to young consumers — and the response is liable to be recognition and enthusiasm.  By Court Stroud.

According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.

The ANA (Association of National Advertisers) announced it is relaunching the ANA Nonprofit Federation to provide tools, guidance, and insights that will accelerate and reenergize nonprofit fundraising efforts.

Grupo Rodilla has selected Zubi as its Advertising Agency of Record supporting its launch in the US market.

Univision News announced that María Martínez-Guzmán has been promoted to Senior Vice President and Executive News Director, effective immediately. Prior to this appointment, she was Vice President, News Gathering for Univision News.

In its fifth year, The Panamanian International Film Festival in Los Angeles (PIFF/LA) brings PANAFEST 2019, a celebration of cinema, culture and community, to  The Downtown Independent Theater Los Angeles on October 18, 19, and 20.

The consumer packaged goods (CPG) industry spends billions of dollars on traditional advertising such as TV, out-of-home (OOH) and print. But digital advertising is changing the way CPG brands market their products.

ReVOLVER is the home of audio shows from top-tier Hispanic talent like Access Hollywood TV host Mario Lopez, 13-time Emmy Award-winning Univision journalist Teresa Rodríguez and popular national network radio disc jockey Eddie “Piolín” Sotelo.  By Court Stroud

Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.

New research from global staffing firm Robert Half shows 81% of employers are concerned about holding on to top talent, with 1 in 3 being very concerned — and with good reason. A separate survey revealed 43% of professionals plan to look for a new job in the next 12 months.

Currently, more than 64 million Hispanics live in the United States, making this group the second fastest-growing population segment since 2000, with 83% growth.

In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, this figure is expected to grow nearly $400 billion more by 2023.

A combination of the emergence of big data, artificial intelligence and influential voices, such as Byron Sharp, calling for more scientific rigour have promoted the use of data to support marketing decision-making. But if the industry is to progress we need more than just data. We need understanding.  by Josh Samuel – Kantar / Global Head of Innovations

With over 15,000 local broadcast radio stations, no other medium informs, entertains or engages better than radio.  Rooted in the community where listeners live, work, go to school or just go about their day, radio connects.  By Annette Malave, SVP/Insights, RAB

By the year 2020, gen Z will account for 33 percent of the global population. Moreover, they already account for between $29 billion and $143 billion in consumer spending. It can be easy for marketers to assume they should be treating this burgeoning consumer group the same way they’ve treated millennials. However, early research is showing there are some key differences between the two demographics. In this presentation, we’ll cover four things your brand can do to position itself in the good graces of gen Z consumers.