News

After a stellar PR career spanning three decades in the corporate world working for blue chip companies in Senior positions in public relations, such as her most recent past role of Vice President of Consumer and Entertainment Public Relations at Univision Communications, Rosemary Ravinal decided to leave the corporate world to pursue her lifelong passion to launch RMR Communications Consulting LLC (RMR), to address gaps in presentation skills, public speaking and media readiness among C-suite executives in both English and Spanish.

Workplace stress is exacting an ever-higher physical and psychological toll. It adversely affects productivity, drives up voluntary turnover, and costs US employers nearly $200 billion every year in healthcare costs. Many companies are aware of these negative effects, and some have gotten busy devising ways to counteract them. Efforts range from initiatives to encourage sleep, exercise, and meditation to perks such as nap pods and snack bars.

The New York Latino Film Festival (NYLFF), the nation’s premier and most diverse Latino film festival, and a touchstone of the nation’s thriving multicultural cinematic movement, kicks off its16th edition on Monday, August 12th. The festival will feature more than 83 films representing 10 countries, spanning all genres including features, shorts, documentaries, web series and experimental films starring, about and for the U.S. Latino community.

This year, 18.4 million students will be heading to college. The shopping list may start with books and supplies, but it runs long with dorm and apartment furnishings, clothing and accessories, computers and hardware, and gadgets and digital subscriptions. Do the math and the grand total is more than $25 billion in projected spend for the 2019 back-to-college (B2C) shopping season.

Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.

Casanova//McCann announced the relocation of their headquarters. The Hispanic integrated communications agency will now be based out of The Hive, an indoor/outdoor creative office campus, in Costa Mesa, California.

8Greens, a health and wellness company, announced the hiring of Eduardo Luz as CEO effective July 9, 2019. In this role, Mr. Luz will be responsible for all aspects of strategy including category development, product development, innovation, distribution and global expansion.

The American Association of Hispanics in Higher Education (AAHHE), has elected Dr. Patricia Arredondo as its Chair for the 2019-2020 academic year.

Haim Saban, Chairman of Saban Capital Group, announced he will invest $500 million into the music industry and partner with seasoned music executive Gustavo Lopez to lead Saban Music Group.

Marketers with in-house agencies say they are having difficulty keeping their creative teams energized, and are also concerned about their ability to attract top-tier creative talent, according to a new study.

Crisis Preparedness as the next competitive advantage: Learning from 4,500 crisesUS corporate crisis: Here’s what you need to know

The IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S consumers. They are younger than incumbent brand-only shoppers, with 84 percent under 54 years old, and are likelier to have a household income of more than $75,000. In addition, direct-to-consumer (DTC) buyers use their favorite brands as vehicles for self-promotion, with twice as many compared to incumbent brand-only shoppers saying that they choose brands to express “who I am.”

This week, I’ve rounded up six valuable tips on pitching from agency insiders. Some come from industry experts who have previously shared their expertise on The New Business Blog and some were sourced from other online sources. All of them will help you win your next pitch. As we approach the time of year when major decisions will be made for next year’s marketing budgets, take a look and think about opportunities to improve your “pitch game.”  by Mark Duval – The Duval Partnership

Univision Digital announced its new original digital series, “La Nueva” (The New), about the birth of the new generation of urban Latin artists who have taken the world by storm with their global streaming views and fan base.

As a growing population Hispanics are a vital audience for more brands than ever before. Our quarter-year data set provides the very latest view on how to reach them with impact.

In an a WARC newsletter item Keith Weed, then chief marketing and communications officer at Unilever, talks about the need for his company to play two games: support global brands based on universal truths and manage a portfolio of targeted, niche brands. But I would suggest that brands actually need to play three games at once.  by Nigel Hollis

The US labor market looks markedly different today than it did two decades ago. It has been reshaped by dramatic events like the Great Recession but also by a quieter ongoing evolution in the mix and location of jobs. In the decade ahead, the next wave of automation technologies may accelerate the pace of change. Millions of jobs could be phased out even as new ones are created. More broadly, the day-to-day nature of work could change for nearly everyone as intelligent machines become fixtures in the American workplace.

By Gonzalo López Martí- Creative director, etc / LMMiami.com

• There’s a strange phenomenon in the rarefied atmosphere of professional tennis: for quite a while now the top slots of the men’s ranking has been ruled by dudes in their 30s.

After last year’s Cannes Lions, I opined that there was not enough talk about what we were there to celebrate: great creativity. I’m pleased to report that this year there was much more talk of how to create winning content. But I was shocked – and maybe I shouldn’t have been – to learn that creative award-winning ads have never been less effective.  by Daren Poole – Global Head of Creative / Kantar

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts. That’s up from the 47% of global adspend that internet advertising will account for this year, and 44% in 2018.