By Gonzalo López Martí- Creative director, etc. / LMMiami.com
Alma, part of the Omnicom Network, yielded exceptional results at the 50th Annual U.S. Effie Awards. The agency was named the fourth most-effective agency in the U.S. and was awarded five Effie Awards across four major clients and multiple categories, making it the most highly-awarded multicultural agency of the year.
The years since I left the Silicon Valley to lead a company (Geoscape) providing data, analytics, research and technology have taught me quite a few lessons. My initial focus was international — Latin America especially but also Europe and Asia — and in the early 2000’s we began to put all our energy into developing data analytics and technology platforms to facilitate use and action based on relevant data and techniques to help companies navigate the American cultural terrain. In the beginning I felt resistance on the part of marketers to embrace these analytic techniques yet over a period of time many companies embraced the approach, leading to hundreds of fruitful business relationships across industries. By Cesar Melgoza – Founder & CEO of Geoscape
Various studies find that there is a consistent relationship between share of voice this year and market share change next year. The more a brand spends compared to its market share, the more likely it is to grow over time. But within a category some brands will fail to obey the general relationship and it is important to understand why. by Nigel Hollis
With the not so lofty goal of 1 billion viewers for the 2019 FIFA Women’s World Cup in France, this year’s tournament is poised to be the most exciting to date for a few reasons.
Never in the history of marketing has so much been said about a generation as millennials. We think we know them – they are super-connected, carefree and selfcentred – and those assumptions have driven our marketing decisions for years.
Video didn’t kill the radio star. Neither have multiple forms of media that have emerged in the last few decades. Perhaps more important, radio has spawned the dramatic and ongoing rise in voice technology that has captured consumers’ imagination and then some.
What started two years ago as Horowitz’s groundbreaking segmentation of the TV viewing universe has morphed into six distinct, nuanced groups in 2019, thanks to the arrival of vMVPDs in the marketplace and the rediscovery of antennas among younger, leading-edge consumers.
The Latino Business Action Network (LBAN) has selected 77 scaled Latina and Latino businesses from across the country as part of the next, and seventh, cohort of the Stanford Latino Entrepreneurship Initiative Education-Scaling (SLEI-Ed) Program. The figure represents an all-time high engagement number since the program’s inception in 2013.
Noticias Telemundo announced it has named veteran news executive Patsy Loris as Senior Vice President, Elections 2020 and Special Projects, effective July 29. Loris will be based in Miami and will report to Luis Fernandez, Executive Vice President of Network News at Telemundo.
The millennial Latinx woman is now fully aware of the significant and dual prejudice she faces in the workplace. We have learned that our gender and ethnicity have been used against us in business organizations and, furthermore, put us at risk of being the most underpaid employees versus both our male counterparts and female colleagues from other ethnic backgrounds. By Carla Michelle Santiago – SVP Deputy General Manager at Edelman
More education leads to higher earnings but the gender pay gap is wider among men and women with a bachelor’s degree than among those without.
The Story Room announced that Melisa Quiñoy, former CEO of Dallas-based Dieste Agency and Tiffany Chaplin former Digital Account Director at New York’s Merkley & Partners have joined the leadership team in newly created executive positions based in Miami.
The prestigious DMN Marketing Hall of Femme and Women to Watch program recognizes female marketers who have taken risks, pushed limits, and achieved standout success in their marketing careers.
The Puerto Rican filmmaker Yael Deynes is in the editing phase of Our Stories – Nuestras Historias, project that many consider will be his masterpiece. “For us Puerto Ricans, Hurricane Maria was and is, the bullet that we could not recover from ourselves. For two weeks I suffered the anguish of not knowing if my mother was dead or alive. I realized that I was not alone and my uncertainty, pain, and despair, along with thousands of others, became known to the world” said Deynes who is the author, creator, and director of the film.
For most us, our digital devices are always at the ready, and many are synced with one another so we can use our devices interchangeably as we navigate work, entertainment and communication.
The “cloud” is a technology transformation that has been spreading like wildfire throughout the consumer packaged goods (CPG) landscape for a while now—a long while. But like many modern technology advancements, the term “cloud” isn’t self-defining. So before we get into the many benefits of the cloud to your business, let’s define it.
Marketers should use all the tools of social to connect with their audiences
eMarketer director of sales Christine Anene and organization development director Mayte Espinal join the podcast to discuss the importance of diversity and inclusion in the workplace. Are D&I initiatives a question of good corporate citizenship, or are they also good for business? What are current trends and best practices in making offices more like the outside world? How do employees respond when companies focus on workplace health?
By Gonzalo López Martí – Creative director, etc./ LMMiami.com
