News

Mobvious Media announced the appointment of George Ruiz to the position of Midwest Sales Director. In this position, Ruiz will help lead the Mobvious business in the Midwest region. Ruiz will report to Heidi Corn, Vice President of Sales.

The vast majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar’s newest analysis of advertising creativity and media effectiveness. The advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns, and at a high level means male-skewed brands are missing out on an average of $9 billion in brand valuation.

Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands. “Reaching the ‘Un-Reachable” debunks five commonly-held myths about those who watch little to no television, including which demographics are veering away from traditional television and why.

It’s time to eliminate three words from the marketing procurement vocabulary: “commodity,” “vendor”  and “supplier.”      

At the outset of Donald Trump’s third year in office, the public’s to-do list for the president and the 116th Congress spans domains with the economy, health care costs, education and preventing terrorism all cited as top priorities by majorities of Americans.

Univision New York announced the launch of the very first full-time Spanish-language news bureau in Albany, NY—a historic move marking the first time that a Hispanic television news station in New York will have a full-time presence based in the state capital.

ThinkNow released the results of its sixth annual ThinkNow Pulse™ 2019 Total Market Consumer Sentiment Report and found vastly divergent views on the economy based on ethnicity and race.

Chapter Four:  Asian American – In American popular culture, the image of the Asian has run the gamut, from exotic orientalism to turn of the century fears of the Yellow Peril; from the sexually emasculated Chinese laundryman to the lascivious and predatory Chinatown shopkeeper; from the Viet Cong to the Japanese corporate samurai. Frank H. Wu writes in his book, Yellow: Race in America Beyond Black and White (Basic Books, 2002), that growing up Asian in America carried with it a bundle of stereotypes, some friendly, some benign, and some outright harmful. In the eyes of white America, because of his race, he could find himself converted into any one of dozens of images attributed to Asians.  By David Morse / New America Dimensions

Last week I took part in a roundtable with some of our clients in Poland. The conversation, led by Pavel Ciacek ranged from the big picture to the specific, but when it came to making data more meaningful three things stood out.  by Nigel Hollis

Telemundo Deportes released initial details of its 2019 Copa America coverage plans. As the exclusive Spanish-language home of the tournament taking place in Brazil June 14-July 7, Telemundo Deportes will present all 26 matches live in Spanish on Telemundo, Universo, and Telemundo Deportes’ app and digital platforms. Telemundo Deportes will offer the most extensive Spanish-language coverage ever across all its media platforms, ensuring the most robust viewing experience for all soccer fans.

By Gonzalo López Martí – Creative director, etc./LMMiami.com

• The prophecy Jorge Luis Borges masterfully enunciated in his short story El Aleph (Buenos Aires, 1945) pretty much has come true: there’s a window into pretty much the entirety of humankind’s body of knowledge & perception.
• The internet.
• And social media, which are increasingly one and the same.
• In Borges’s imagination, however, the window was a peephole affixed to a wall at some dude’s basement.

New England-based multidisciplinary brand culture and communications firm (add)ventures announced the exciting purchase of its new headquarters at 20 Risho Avenue in East Providence. This follows the relocation and expansion of its Miami Latin America gateway from Coconut Grove to the burgeoning Arts and Entertainment District in Greater Downtown Miami.

Lina Baena, Group Vice-President of Public Relations at CCOMGROUP, has been named One of the Top Women in Public Relations by PR News.

A fresh new on-air look across the network that introduces an updated Univision logo. These changes are part of a brand refresh that supports our internal positioning that captures succinctly what Univision is all about: “Bringing Together Hispanics on the Rise.” This campaign reinforces and expands on our commitment to elevate Hispanics by making them feel proud of their heritage, supported in their daily life, and optimistic about the future.

The U.S. Census Bureau released results from the 2020 Census Barriers, Attitudes and Motivators Study (CBAMS). The national survey and series of focus groups were designed to better understand the nation’s attitudes toward the 2020 Census, potential barriers that may inhibit participation, and possible motivators of responding.

This year, chief executives tell a different story. Trade conflicts, political upset, and a projected slowdown in global economic growth have increased uncertainty and decreased confidence in revenue prospects. Explore the strategies organisations are using to navigate this new environment.

In an era of rapid technological change, digital identification provides a significant opportunity for value creation for individuals and institutions.

Sales alone are not the sole measure of success when a brand launches a new product. To truly understand the value of innovation, we need to understand its category impact—and that means measuring incremental innovation.

What is the right media mix?  It’s a question that marketers are constantly asking themselves and their agencies.  It appears simple enough, but complexities arise early in the process.  What’s the budget?  What is (are) the objective(s)?  These are only a couple of the questions that complicate these decisions.  In today’s world, any determination of media mix modeling includes data.  With thousands of media vehicles — let alone marketing channels — available, the process of managing data for all of these options can quickly become unwieldy.

According to Boston University’s 2018 Menino Survey of Mayors, the affordable housing crisis remains top of mind for America’s municipal leaders, with housing costs being the only issue both Democratic and Republican municipal leaders agree serve as a significant barrier to the social mobility of their city’s residents. Likewise, a majority of mayors across the country view affordable housing as an integral part of their city’s infrastructure, and nearly all believe decisions regarding housing should be made at the municipal level, not state or federal.