News

Use of User-Generated Content (UGC) for marketing and advertising purposes has grown significantly in recent years due largely to the rise of social and messaging platforms where “ordinary people” have become avid and voluntary content creators, notably on their mobile devices. Publishers, marketers, and agencies are increasingly taking notice and capitalizing on this trend in new and exciting ways.

After a decade of steady growth, in-house agencies are finding their place in the sun. In March, marketers from some of the world’s best-known brands took the stage at the ANA In-House Agency Conference in Orlando to celebrate the evolution of their departments from transactional “creative services” shops to high-value divisions that drive growth and customer engagement in a changing media and consumer marketplace.

Jeff Bezos said of the future of marketing,

“The balance of power is shifting toward consumers and away from companies… in the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.”

by Niels Neudecker – Head of Global Connect Centre / Kantar

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

The internship season infuses an organization with energy and enthusiasm — new faces, fresh ideas, and different perspectives. Interns can make long-lasting contributions to their organizations while also acquiring valuable skills in a short period of time.  Below are five tips for a successful internship experience.

Whether it’s watching the glitz and glamour on the red carpet, witnessing the wedding nuptials of the nerdiest theoretical physicist and neurobiologist, or rooting for the next singing sensation, U.S. consumers constantly watch entertainment programs regardless of where they are throughout the day.

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz.  He brought with him two of the heaviest hitters in the Civil Rights movement, Julian Bond and John Lewis, both Georgia legislators, demanding that the Hertz VP “show his appreciation and awareness of his loyal African American customers” by buying multiple full-page ads over a period of several months.  The tactic worked.    By David Morse / New America Dimensions

Taking stroll down the US Hispanic advertising & marketing memory lane, we decided to list all the Hispanic focused TV companies or networks that existed or have existed over the last 20 years in our Industry.

MSK, A WORLD RENOWNED CANCER CENTER, has appointed ALMA as its Hispanic agency of record following a competitive pitch.

The Comcast NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced $2.475 million in Project Innovation grants will be presented to 68 non-profit organizations located in 11 markets. The Project Innovation program supports non-profit organizations that are using innovation to advance communities in the areas of storytelling, community engagement, culture of inclusion and youth education.

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

In Vietnam, about half of adults say social media are at least somewhat important for keeping up with political news and other developments. Above, Vietnamese activist La Viet Dung has alleged Facebook may be helping to suppress online dissent.

Asian Americans are among the most digitally enabled and tech-adopting consumers in the country–and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy.

Viacom International Studios – Americas (VIS) announced an exclusivity deal (First Look Deal) with renowned Argentine director, screenwriter, film and television producer, Juan José Campanella, and his production company 100 Bares, to develop and produce premium content for the next two years.

Airing this month, WAPA TV will produce and broadcast Guerreros (“Warriors”), the hit reality show filled with non-stop fun and adrenaline that has monopolized TV sets across Latin America.

Entravision Communications Corporation announced the appointment of Karl Alonso Meyer as Chief Revenue and Product Officer, effective immediately. Based in Los Angeles, Mr. Meyer will be responsible for leading all of Entravision’s sales and revenue strategy and initiatives.

The pace of change in the grocery industry is rapid and the economics of the industry are challenging. While leveraging advanced analytics in all aspects of the operation was once a unique strategy for a few elite players, it is now a critical tool for grocers at large because profitability for the industry is highly dependent on a stable and growing top-line. Given the extremely thin margins of the average U.S. grocery retailer, missing out on a market share shift could be a critical mistake.

Conviva’s Q1 2019 State of the Streaming TV Industry report findings show that while adoption of streaming is increasing, so is the complexity of achieving the goal of seamless video delivery at scale. Maintaining a high-quality viewer experience across content and advertising is increasingly important as streaming TV providers look to increase viewer retention and monetization.

The growing popularity of social media took an unusual turn and has become one of the most effective advertising platforms.

When it comes to setting benchmarks, there’s a lot of information to know and data to sift through, but they’re a necessary part of any consumer packaged goods (CPG) manufacturer’s business.