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Audio.ad, a Cisneros Interactive company specializing in digital audio advertising solutions for Latin America and the U.S. Hispanic market, Adsmovil, Audio.ad’s commercial representative for the U.S. Hispanic market, and Quriously, presents the study, “The State of Digital Audio in the US Hispanic market,” to analyze the digital audio consumption habits of Spanish speakers living in the United States.

As people conduct ever more of their lives as consumers and social animals online, they leave telling and durable traces of their behaviors, values, and inclinations behind them in digital repositories. Marketers have not been slow to recognize the opportunities presented by this information or to capitalize on them.

iProspect released their fourth annual whitepaper, 2019 Future Focus: Searching for Trust, built to help marketers navigate and master the notions of truth and authenticity in the hyper-sensitive global media landscape today. The report predicts that those businesses grounded in credibility, relevance and reliability across all their marketing channels will see trust at the very foundation for their success in the digital economy.  

In a survey of 412 US client-side marketers conducted by the Association of National Advertisers (ANA), 78% of respondents claimed to use an in-house agency, up from 58% in 2013. (An “in-house agency” is defined as a department, group, or person who has responsibilities that are typically performed by an external advertising or other communications agency.)

No longer the new kids on the block, Millennials have moved firmly into their 20s and 30s, and a new generation is coming into focus. Generation Z – diverse and on track to be the most well-educated generation yet – is moving toward adulthood with a liberal set of attitudes and an openness to emerging social trends.

The new report finds that fast food, candy, sugary drinks, and unhealthy snacks represented 86 percent of food ad spending on Black-targeted TV programming, where Black consumers comprise the majority of viewers, and 82 percent of ad spending on Spanish-language TV, in 2017. According to researchers, food companies spent almost $11 billion in total TV advertising in 2017, including $1.1 billion on advertising in Black-targeted and Spanish-language TV programming.

Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint. Hundreds of products were on display, including eye-popping 8K TVs, super-fast computers, dancing robots, self-driving cars and higher-tech drones.

While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium.

The Dominican Professional Baseball Winter League (LIDOM, for its Spanish acronym) Finals will air in the U.S. exclusively on Televisión Dominicana.

“Mega Nation” is a sales and ratings success. The radio network serving the Philadelphia DMA also recently went viral thanks to its Spanish-language play-by-play of a historic Philadelphia Eagles win. What can you learn from what’s going on in the Delaware Valley? This podcast could give you some great ideas.

About half of Facebook users say they are not comfortable when they see how the platform categorizes them, and 27% maintain the site’s classifications do not accurately represent them

Connected intelligence is leading the way in transforming media, and we asked some of our global experts across Kantar to create 12 lively predictions for 2019. They are intended to be useful and practical, not grand airy-fairy concepts. We want to help marketers and agencies tackle their media and effectiveness challenges head on.

Fortune 500 board representation of women and minorities saw an all-time high at 34 percent (1,929 board seats), compared to 30.8 percent in 2016 (1,677 board seats). Total minority representation increased to 16.1 percent (912 board seats) from 12.8 percent in 2010, the first year Fortune 500 data was captured. Report findings point to the increase being driven by the Fortune 100 companies, which have 25 percent women and 38.6 percent women and minorities.

In a recent piece of thought leadership, Agency Mania Solutions examined some of the pitfalls that advertisers can encounter in the course of adopting and capitalizing on improved scope-of-work management systems.

Production centralization, hands free (voice recognition) production, and usage rights as some of the major trends to watch out for in advertising.

Spanish Broadcasting System, Inc.announced the appointment of Victor Roque as Vice President, General Manager of the Puerto Rico market, La Mega 106.9FM, La Nueva 94FM, Zeta 93FM, Play 96.5FM, LaMusica App and MegaTV

Direct-to-consumer (D2C) brands are on a rapid ascent, disrupting traditional retail. These digitally native brands are experts at cutting out costs and efficiently acquiring customers. They are also succeeding as “brands” in a very traditional sense—by identifying the unmet needs of modern consumers.

Deloitte Global forecasts smart speakers will be worth US$7 billion in 2019, becoming the fastest-growing connected device category. This is according to Deloitte’s 18th edition of Technology, Media & Telecommunications Predictions.

Hogarth Worldwide, a WPP company and internationally-known marketing implementation agency, announced that it has established a new operation in Miami focused on the Latin American market.

Consumer confidence among Hispanics in the U.S. improved in the fourth quarter of 2018 as optimism continued to grow about their financial situation as well as the economic outlook for the U.S., according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in FAU’s College of Business.