News
Hispanics Less Optimistic on Economy Despite Slower Price Growth
Hispanic consumers' optimism about the economy dropped in the second quarter of 2024, as households struggle with higher prices, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
B2B Marketing Tactics for 2024 [INSIGHTS]
If you do not have a B2B or B4B strategy, what are you waiting for?
NFL Selects MEL to Rally U.S. Latinos to Make Their Voices Heard and Score Votes This Election Season
This year, the NFL partnered with the Hispanic integrated communications agency MEL to launch a non-partisan "Latino Votes" national campaign encouraging U.S. Latinos to vote for their country’s future as part of the NFL Votes initiative. The initiative focuses on three components of the electoral process, voter education, registration, and activation, and encourages eligible voters to actively engage in the upcoming election cycle by helping them prepare for election day.
Not All Racial and Ethnic Groups Are Aging At National Pace
The nation as a whole is getting older, but not all race and Hispanic origin groups are aging at the same pace, a pattern that promises to alter the makeup of the U.S. working-age population for decades to come.
Is the Ad Agency Model Broken? [PODCAST]
Agency-client relations are seldom easy, even for companies that have been partners for years. However, in the last few years — amid the unrelenting wave of online marketing and digital media — agency-client relations have become even more problematic.
“Tell Me Más” Podcast launches
Victor Cornejo, a 20-year veteran of the multicultural and inclusive advertising industry, has launched his new video and audio podcast, “Tell Me Más.” This podcast aims to amplify the voices and perspectives of first-generation, bilingual, bicultural Latinos in the United States, a group that is underserved and misrepresented in today’s media landscape.
2024 State of Gen Z and the Future of Advertising [REPORT]
This report from Comscore provides marketers with the key digital and social media trends they need to reach this digital-first cohort with the right message exactly where they are most receptive to receiving it.
The Enduring Importance of Inclusive Marketing in a DEI Adverse World [PODCAST]
In this episode of The New Mainstream podcast, Devoreaux Walton, MBA, a Brand & Marketing Senior Consultant at relevant and host of The Inclusive Consumer podcast, discusses the relevance of inclusive marketing in today’s complex business landscape.
La Pluma del Circulo – Luis Miguel Messianu, La prisión en la memoria
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
La Pluma del Circulo – Daniel G. Milan, la estupidez natural en tiempos de la inteligencia artificial
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS announce the launch of 'Global CMO Homecoming,' a collaborative initiative designed to bridge the gap between the marketing industry and academia. This initiative aims to bring Chief Marketing Officers to university campuses to share their insights and experiences with marketing students, preparing the next generation of marketing leaders.
Need to Know: What is co-viewing, and why should you care?
TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one thing that hasn’t changed: People love to watch TV together.
The Experiences of U.S. Adults Who Don’t Have Children [REPORT]
The U.S. fertility rate reached a historic low in 2023, with a growing share of women ages 25 to 44 having never given birth. And the share of U.S. adults younger than 50 without children who say they are unlikely to ever have kids rose 10 percentage points between 2018 and 2023 (from 37% to 47%), according to a Pew Research Center survey.
6 Marketing Leaders on How to Better Understand Your Consumer
Being "consumer-obsessed" isn't a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.
INTERSPORT launches Soccer Partnership consulting practice
Intersport has launched Intersport Fútbol Company (Intersport FC) to offer brands the most holistic one-stop resource for activations and sponsorships that meaningfully connect with fútbol (soccer) fans.
Univision to debut “Ellas Soy Yo: Gloria Trevi,” bioseries
Univision announced that the bioseries Ellas Soy Yo: Gloria Trevi is set for its U.S. premiere on July 31 at 10 p.m. ET / 9 p.m. CT. This original and exclusive TelevisaUnivision production had a successful premiere on streaming service ViX and set a record on Las Estrellas in Mexico.
Hispanics are less likely to be worries about AI [REPORT]
“Check out Amrak Solutions’ latest insight drop (via LinkedIn) where they delve into Hispanic sentiment regarding AI and other emerging technologies. Explore the optimism and excitement of the Hispanic community as they look towards the future.”
A CMO’s Guide to Unlocking the Potential of Human-Centered AI – Creating better experiences for consumers requires a human touch and an AI boost
As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.
AI Campaigns and Case Studies
Artificial intelligence (AI), and its applications, is at the forefront of many discussions in many industries and fields, from marketing to tech to healthcare to education to law. How to implement and leverage these tools in a helpful way for users can be challenging for teams. However, when used well, AI can help save time analyzing data, personalize content and information, enhance creative ideas, and find ways to promote diversity, equality, inclusion, and belonging (DEIB).
Annual Hispanic Television Awards Class of 2024 recognizing Sean Cunningham, Isabel Rafferty Zavala, and Michael Roca for Leadership in Hispanic Television and Chiqui Cartagena and Javier Saralegui as Pioneers of Hispanic TV
Five recipients of the prestigious 2024 Annual Hispanic Television Award have been announced in the Leadership and Pioneer categories. The awards will be presented by Future’s “Multichannel News” and “B+C” magazines, during a midday ceremony at the 22nd Annual Hispanic Television Summit on Wednesday, September 11, 2024, at etc. Venues, 360 Madison Avenue, in New York City. The Hispanic Television Awards recipients were selected by a panel of executives in Hispanic media, editors from B+C and Multichannel News and the Summit’s producer, Joe Schramm of Schramm Marketing Group. Schramm said, “I am thrilled to introduce our class for 2024. They each reflect a personal commitment to the sustained growth of this important segment of the television business.”
