News
From Living Arrangements to Internet Access, the Puerto Rico Community Survey Provides a Comprehensive Profile of Puerto Rico’s People and Communities
Broadband internet access increased. Population under age 5 declined and so did the share of married-couple households
What Happens When Brands Stop Advertising?
It's no secret: marketers are under intense pressure to justify their investments and to prove the incremental effect those investments have on business performance. To be fair, finance teams likely feel they are doing their job in this regard, but when the marketing team can't properly measure results, they run the risk of having budgets cut significantly.
Neurodiversity Is DEI: Why We Must Speak Up Now
The national conversation around Diversity, Equity, and Inclusion (DEI) has become increasingly polarized, and dangerously so. What began as a long-overdue effort to recognize and protect marginalized identities—based on race, gender, disability, sexual orientation, and more—has turned into a political battleground. Conservative lawmakers in multiple states have pushed to defund DEI initiatives in public education, corporate training programs, and even health systems, arguing that they are divisive or ideological. But make no mistake: the people hurt most by these rollbacks are not ideologies. They are people. And among the most vulnerable are neurodivergent individuals.
Generational Marketing: Why marketers should not discount age in today’s media landscape
Marketers today have access to various sophisticated tools to segment audiences based on intricate behaviors and interests, aiming for sharper focus on audiences. Yet, even with this drive for granular segmentation, age remains a fundamental and powerful lens for understanding media consumption. The rarity of a video, meme, or trend that genuinely captivates everyone from teenagers to older generations speaks volumes about the enduring power of age in shaping our shared experiences and platform preferences—a reality that makes generational marketing an indispensable strategy.
From “subscription fatigue” to dynamic pricing.
By Gonzalo López Martí - Creative Director The “subscription economy” grew by nearly 600% in the past decade*. Understandably, consumers are reaching the boiling point. The pervasive, omnipresent subscription model is increasingly regarded as a predatory practice.
Republica Havas Named “Miami Agency of the Year 2025” by The Drum
Born, bred, and built in The Magic City, Republica Havas has been named Miami Agency of the Year 2025 by The Drum, a global authority on marketing, media, and creativity. The distinction celebrates the agency’s deep cultural roots, creative excellence, and lasting impact in its hometown and beyond.
2025 Annual Marketing Report [REPORT]
The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market fluctuations, including supply chain uncertainties and shifting consumer sentiment, creating real challenges.
MediaCo elevates Key Executives to Propel Multicultural Growth Strategy Across Audio and Video Platforms
MediaCo announced key senior leadership appointments aimed at accelerating strategic growth and innovation. Brian Fisher has been promoted to Senior Vice President of Video Sales, Danny Lowry has been promoted to Senior Vice President of Audio Sales, and Luis Fernández-Rocha has been appointed Senior Vice President of Local Video Sales. These executive appointments underscore MediaCo’s commitment to expanding its market presence and delivering enhanced value to its partners and audiences.
How Much Discrimination Do Americans Say Groups Face in the U.S.? [REPORT]
Large majorities of Americans say numerous groups in the United States face at least some discrimination, including immigrants, transgender people and members of different racial and religious groups.
30% of Americans Consult Astrology, Tarot Cards or Fortune Tellers [REPORT]
Over the past decade, media reports have described rising popular interest in New Age practices such as astrology, tarot card reading and fortune-telling. These practices are frequently associated with young people, and they have developed their own social media cultures on TikTok and other platforms, especially during the period of social distancing brought on by the COVID-19 pandemic. So, how popular are these practices, and why do Americans engage in them?
Programmatic Transparency Benchmark: Q1 2025 Benchmark Findings [REPORT]
Launched in 2024, the ANA Programmatic Transparency Benchmark is a joint initiative by the Association of National Advertisers (ANA), TAG TrustNet, and Fiducia. It was created in response to the ANA's 2023 Programmatic Media Supply Chain Transparency Study, which revealed that 25 percent of open web ad spending could be better allocated. Q1 2025 Findings: Progress and Opportunity
LATINATION MEDIA wins Bronze Telly for ‘STOP THE DIS(INFORMATION)’ SOCIAL AWARENESS SERIES
LatiNation Media, the bilingual, culture-first Latino-owned multiplatform media company, CALÓ News, and comedian/actor Al Madrigal have won a Bronze Telly Award in “Public Interest & Awareness” for the 2024 social awareness video campaign, Stop the Dis(Information). The nine-episode short-form video campaign was created to combat the widespread dissemination of disinformation, hoaxes, and “fake news” that cycled through the Latino community during the 2024 elections. Madrigal starred in and led the campaign that aired on LatiNation’s linear channel LATV, its LatiNation app, and on the digital news platform, CALONews.com.
TelevisaUnivision and Disney Entertainment Announce New Distribution Partnership
TelevisaUnivision and Disney Entertainment announced a new multi-region distribution partnership, empowering Spanish-speaking consumers with more choice and accessibility.
ANA/4As Client-Agency AOR Relationship Tenure [REPORT]
In a rapidly evolving advertising landscape, the dynamics of client-agency relationships are more critical than ever. What defines a "long-term" partnership in today's industry? How has the average client-agency relationship tenure changed?
Holdco clients: take charge in 2025
The world of large agency holding companies has lost its collective mind in the past 6 to 12 months. By Steve Boehler
TELEMUNDO dominates Primetime ……
Telemundo claimed the #1 spot in Spanish-language primetime television on Monday night across all key demos, driven by the highly anticipated premiere of Velvet El Nuevo Imperio. According to Nielsen, the network delivered an impressive average of 407,000 adults 18-49, 149,000 adults 18-34, and 1.37 million total viewers, outperforming Univision by +52%, +41% and +61%, respectively.
PerfectLink Media announces strategic alliance with Hispanic Group
PerfectLink Media announced a strategic partnership with Hispanic Group, a minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media's capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions.
From Surveys to Predictions: How Predictive Market Research is Shifting the Industry
For decades, the foundation of market research rested on one powerful tool: the survey. It was the standard way to understand consumers, what they like, want, and feel. Researchers spent years mastering the art of crafting questions, selecting the right sample, and interpreting the answers. And for a long time, that worked well.
Why C-Suite Execs Should Listen to Their Creatives on Generative AI
Around the world, talented creatives are considering, evaluating, and using generative AI (gen AI) for media content creation tasks, such as pre-visualization, virtual production, visual effects, and synthetic voice and music production. However, there is often a disconnect between executives and creatives regarding the adoption of gen AI tools.
