News

Plenty of companies measure their marketing activities, yet too often, they don’t make the most of it. Their measurement does not lead to useful actions or inform important strategic decisions. When one team optimizes for website traffic and another for in-store foot traffic, but do not communicate with each other, the company will end up with a disjointed marketing strategy or investments in the wrong audiences or metrics.

While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.

With eMarketer estimating that 55 percent of American households now sport at least one connected television (CTV) device, it’s safe to say that connected TV has arrived. Advertisers are embracing the opportunity presented by this next phase in the evolution of television.

During the Billboard Latin Music Awards telecast on Telemundo, Pepsi premiered a new national television advertisement starring award-winning actor John Leguizamo.

Bridging skills gaps requires understanding how labor markets have changed in the decade since the financial crisis—particularly for young people and women.

#TotalMarketTalk is the only PODCAST of its kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment, hosted by David Chitel, CEO & Founder of NGL Collective, the leading independent Latinx media and entertainment company co-founded by actor, John Leguizamo.

Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to the annual survey released today by the National Retail Federation. A total 84 percent of U.S. adults are expected to celebrate in honor of their mothers and other women in their lives.

However, what’s good for reaching consumers can seem awfully intimidating for advertisers. With the explosion of consumer choices across all viewing devices, marketers face more complexity in TV advertising than ever before. A wait-and-see approach can be tempting, but smart marketers are resisting that notion by navigating the massive changes currently hitting the TV ecosystem. The masters among them are using audience data — not just context or indices — to improve everything from targeting to campaign measurement.

TV advertising’s state of health remains the source of heated discussion and debate. Depending on the report you read, and the evidence you choose, it could be thriving, dying, evolving, or at the tipping point. One thing is for sure, our CrossMedia data finds TV’s brand building power is not what it used to be.  by Duncan Southgate – Global Brand Director, Media / Insights Division, Kantar

The U.S. Supreme Court will hear arguments on whether the government can add a question about citizenship to the 2020 census. By adding this new question, the plaintiffs in the case argue that participation in the census will be suppressed, causing a significant undercount.

Twitter is a modern public square where many voices discuss, debate and share their views. Media personalities, politicians and the public turn to social networks for real-time information and reactions to the day’s events. But compared with the U.S. public overall, which voices are represented on Twitter?

Univision New York has announced the unveiling of a new, interactive broadcast studio with enhanced technology for Noticias Univision 41. Starting today, Noticias 41 anchors Adriana Vargas Sino and Katrina Soto will deliver the day’s headlines from a redesigned news set, featuring the largest video wall in the New York television market, allowing for newscasts with more mobility and versatility.

LatinWorks, part of Omnicom Group Inc., has rebranded itself as Third Ear.

Traditional responses to business disruption, such as one-off business transformation and fast-follower approaches, are outdated and won’t be enough to help companies achieve sustainable growth and weather the challenges that lie ahead, according to a new book by Accenture.

Is diversity on the rise? Has gender equality increased? Does religion play a more or less important role than in the past? And are family ties stronger or weaker than they used to be? Pew Research Center posed these questions to 30,133 people in 27 countries.

When you are responsible for a brand, it is tempting to believe that its success or failure rests entirely in your hands. Not so. Discouraging though it may be, this year’s performance is largely a done deal. But you can have a lot more influence on what happens in future, although it might be your successor that benefits.  by Nigel Hollis

Cinelatino will premiere Lecciones para Domar a un Macho (“Lessons in Taming a Man”), a ‘Grown & Sexy’ original comedy TV movie, on Saturday, April 27, 2019, at 11:00 p.m. ET / 8:00 p.m. PT.

Viacom International Media Networks (VIMN) – Americas announced the launch in Latin America of Paramount+, the new SVOD service (Video-On-Demand by Subscription) for the whole family.

In June 2018, rumors were rampant that Univision Communications‘ would be selling some or all of its radio stations. The chat proved to be unfounded, and now Univision is doubling down on its ownership of AMs and FMs serving Hispanics across the U.S.  How so?  By Adam Jacobson – Editor of Radio & Television Business Report

America is more diverse than ever and minorities themselves are diverse as well. They come from different places, backgrounds and socioeconomic levels. They can even be Supreme Court judges or sit in the Oval Office.  Unfortunately, this very diversity leads to one of the most difficult and subjective aspects of working with multicultural advertising: dealing with the prevalence of stereotypes. What makes it challenging is the fact that most of these biases are unconscious, meaning marketers can be unaware, and worse, many are perceived as harmless.  By Isaac Mizrahi –  Co-President of ALMA