News

Are U.S. Asians “crazy” rich? Our research shows that the average U.S. Asian household makes 36% more than the typical U.S. household – and that their spending power will continue to grow. Don’t miss out on capturing opportunities with this fast-growing consumer market!

With the 10th Hispanic Radio Conference just two weeks away, what better way for marketers and stations owners to understand the power of Spanish-language radio is there than to speak with an actual listener? RBR+TVBR Editor-in-Chief Adam R Jacobson did this in Weston, Fla., and here’s what he found.

Sol is bringing an iconic Mexican flavor to fans and new drinkers with the introduction of its newest release, Sol Chelada.

NBCUniversal Telemundo Enterprises announced it kicked off the second year of Telemundo Academy, a multimedia academic program for students interested in pursuing careers in the media industry, with a Leadership Lecture by world-renowned television host, global philanthropist and community champion Don Francisco.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2019 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Sponsored by State Farm, the CMC Hall of Fame welcomes agency pioneers and creative mavens Al Aguilar, Tony Dieste, Alex Lopez Negrete, Luis Miguel Messianu, and Ingrid Otero-Smart. All inductees will be recognized during an awards gala at the 2019 CMC Annual Summit, taking place on Tuesday, June 11, at the Statler Hotel in Dallas, Texas.

Around the world, consumers are growing increasingly optimistic about their financial wellbeing, particularly in developing markets throughout the Asia Pacific, Africa, Middle East and Latin America. Globally, 58% of global consumers feel they are better off financially than they were five years ago, with nearly a half of consumers in North America (46%) feeling positive about their current situation. However, a sizeable proportion of consumers feel that they are in survival mode, with sentiment differing considerably by region and country.

The poverty rate declined overall in 2017 but the rate among Hispanics had one of the largest year-to-year drops across demographic groups and was the lowest since poverty estimates for Hispanics were first published in 1972.

Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.

Mastercard announced it has closed an agreement with the South American Football Confederation, CONMEBOL, to be the Official Payment Services partner and Contactless Payment brand for CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019.

Telemundo has scheduled the eagerly anticipated premiere of the return of “La Reina del Sur” for Monday, April 22 at 10pm/9c. The most successful series in Telemundo’s history stars Kate del Castillo who returns to claim her throne as Teresa Mendoza

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” Relationships

In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud was the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.

For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on US Radio. In a collaborative effort between KWKW Radio Los Angeles and right holders Futbol de Primera, the FIFA Women’s World Cup will air on Spanish Radio this summer.

NGL Collective, the leading independent Latinx media and entertainment company, announced a multi-platform partnership with the Immigrant Archive Project (IAP), the first-ever video and oral history project with the mission of preserving the accomplishments, struggles, and dreams of America’s diverse immigrant population through compelling visual history testimonies.  From industry titans to celebrities and modern day Latinx heroes, the IAP has documented over 2,000 captivating interviews to date.

As a medium, digital audio — more specifically, podcasts — continue to experience meteoric growth.  

Havas has issued a piece of research called “Meaningful Brands,” which it has done every two years since 2008. Shockingly, every study has shown that consumers around the world couldn’t care less if the majority of brands disappeared overnight.

Duncan Southgate, our Global Brand Director for Media, drew my attention to Mark Ritson’s reaction to the latest Ebiquity report titled ‘TV At a Tipping Point’ . Ebiquity finds that TV’s superiority in building quick, cost effective reach may be coming to an end. Ritson questions whether their analysis allows for how people’s behaviour changes as they grow older. I am more concerned about what the forecast means for brand building.  by Nigel Hollis

Some marketing and advertising insiders have recently implied that it’s becoming more common for agencies to be “ghosted” by clients. This would be yet another disturbing trend for agencies to contend with.  by Mark Duval / The Duval Agency

NBCUniversal Telemundo Enterprises announced the launch of “Exatlón Challenge,” a health and wellness multi-platform initiative presented by “El Poder En Ti,” the company’s award-winning corporate social responsibility platform aimed at empowering the Latino community.

By Gonzalo López Martí – Creative Director, etc / LMMiami.com

To my surprise, I must admit that I recently found myself agreeing with the POTUS on two issues.