As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), announced the results of a Cognition Neuroscience Research project. In collaboration with The Advertising Research Foundation (The ARF) and Neurons Inc., the MMA set out to understand how consumers process information in a mobile environment.
In February, Payless ShoeSource announced that it was seeking Chapter 11 bankruptcy protection, with plans to close its 2,500 locations across North America. Following bankruptcies of other retail stalwarts from a bygone era, like Sears, Toys “R” Us and Mattress Firm, Payless’ demise doesn’t come as a shock. Instead, it is another cautionary tale of a retailer that failed to evolve its brand.
VPE Tradigital Communications (VPE) announced that Maricela Cueva has been named president of the agency.
Entravision Communications Corporation announced that that it has entered a steaming audio distribution agreement with iHeartMedia to bring its broadcast stations to iHeartRadio, the free all-in-one digital music, on demand, podcasting and live streaming radio app.
The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.
Football fever is spreading across the U.S. and it’s come a long way since the days when soccer was primarily a participation sport for kids or a phenomenon to be exposed to during international travel.
NBCUniversal Telemundo Enterprises announced the launch of a new company-wide initiative dedicated to celebrating the achievements of women in all aspects of life and championing their advancement at every level of business.
Is it me, or have many people forgotten that the only reason to invest in brand building is to help drive sales? The constant debate about whether to invest in brand building or sales activation seems to imply that sales elasticity is independent of the strength of the brand. To my mind that is just plain wrong. by Nigel Hollis
As brands seek to more efficiently connect with consumers, understanding campaign performance across TV and digital has become essential to allocating advertising investments across platforms.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
A few weeks back I landed a gig with one of the major Spanish-language broadcasters in the US.
African Americans are a cultural force in the U.S. The latest chart-topping hits, fashion trends, dance crazes, and product trends all bear the fingerprints of a culture that is rich, innovative and constantly tuned into what’s now, new and next. By Nidia Serrano
Hemisphere Media Group, Inc. announced that Pasione has reached a multi-year agreement with Charter Communications, Inc. to launch the network this spring across Spectrum’s footprint.
Southeastern Grocers, Inc. (SEG), parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, reveals its new partnership with Shipt to provide grocery delivery to Fresco y Más customers across South Florida, Tampa and Orlando.
This report is full of actionable data that can help inform your own agency’s new business strategy. Gain insight into the typical agency sales process, responsibilities of in-house sales reps, and the tools and methods used to attract and close new business.
Modernizing a cherished brand without alienating a loyal customer base or losing market share in a hypercompetitive marketplace is challenging. The hurdles include continuing to drive and maintain growth, choosing the right ideas for big results, knowing the customer, and innovating while staying true to the brand’s roots. Kurt Kane, chief concept and marketing officer at Wendy’s, spoke with McKinsey partner Stacey Haas and discussed how the restaurant chain tackled these challenges.
If I asked a group of ad planners what the one thing they most want from their creative partners, it’d be ‘collaboration.’ That’s because, like it or not, there is a deep insecurity lurking that whatever brilliant brief we arrive at will be completely ripped apart — or worse, ignored — by the creative people it is intended to inspire. Maybe it’s the intangibility of strategy — its ambiguity in the creative process — that makes us seek any evidence of our value to others. By Ed Tsue- Anomaly / Group Strategy Director / Managing Director
Sol is bringing an iconic Mexican flavor to fans and new drinkers with the introduction of its newest release, Sol Chelada.
With the 10th Hispanic Radio Conference just two weeks away, what better way for marketers and stations owners to understand the power of Spanish-language radio is there than to speak with an actual listener? RBR+TVBR Editor-in-Chief Adam R Jacobson did this in Weston, Fla., and here’s what he found.
NBCUniversal Telemundo Enterprises announced it kicked off the second year of Telemundo Academy, a multimedia academic program for students interested in pursuing careers in the media industry, with a Leadership Lecture by world-renowned television host, global philanthropist and community champion Don Francisco.
Are U.S. Asians “crazy” rich? Our research shows that the average U.S. Asian household makes 36% more than the typical U.S. household – and that their spending power will continue to grow. Don’t miss out on capturing opportunities with this fast-growing consumer market!
