News

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2019 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Sponsored by State Farm, the CMC Hall of Fame welcomes agency pioneers and creative mavens Al Aguilar, Tony Dieste, Alex Lopez Negrete, Luis Miguel Messianu, and Ingrid Otero-Smart. All inductees will be recognized during an awards gala at the 2019 CMC Annual Summit, taking place on Tuesday, June 11, at the Statler Hotel in Dallas, Texas.

Around the world, consumers are growing increasingly optimistic about their financial wellbeing, particularly in developing markets throughout the Asia Pacific, Africa, Middle East and Latin America. Globally, 58% of global consumers feel they are better off financially than they were five years ago, with nearly a half of consumers in North America (46%) feeling positive about their current situation. However, a sizeable proportion of consumers feel that they are in survival mode, with sentiment differing considerably by region and country.

The poverty rate declined overall in 2017 but the rate among Hispanics had one of the largest year-to-year drops across demographic groups and was the lowest since poverty estimates for Hispanics were first published in 1972.

Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.

Mastercard announced it has closed an agreement with the South American Football Confederation, CONMEBOL, to be the Official Payment Services partner and Contactless Payment brand for CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019.

Telemundo has scheduled the eagerly anticipated premiere of the return of “La Reina del Sur” for Monday, April 22 at 10pm/9c. The most successful series in Telemundo’s history stars Kate del Castillo who returns to claim her throne as Teresa Mendoza

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” Relationships

In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud was the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.

For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on US Radio. In a collaborative effort between KWKW Radio Los Angeles and right holders Futbol de Primera, the FIFA Women’s World Cup will air on Spanish Radio this summer.

NGL Collective, the leading independent Latinx media and entertainment company, announced a multi-platform partnership with the Immigrant Archive Project (IAP), the first-ever video and oral history project with the mission of preserving the accomplishments, struggles, and dreams of America’s diverse immigrant population through compelling visual history testimonies.  From industry titans to celebrities and modern day Latinx heroes, the IAP has documented over 2,000 captivating interviews to date.

As a medium, digital audio — more specifically, podcasts — continue to experience meteoric growth.  

Havas has issued a piece of research called “Meaningful Brands,” which it has done every two years since 2008. Shockingly, every study has shown that consumers around the world couldn’t care less if the majority of brands disappeared overnight.

Duncan Southgate, our Global Brand Director for Media, drew my attention to Mark Ritson’s reaction to the latest Ebiquity report titled ‘TV At a Tipping Point’ . Ebiquity finds that TV’s superiority in building quick, cost effective reach may be coming to an end. Ritson questions whether their analysis allows for how people’s behaviour changes as they grow older. I am more concerned about what the forecast means for brand building.  by Nigel Hollis

Some marketing and advertising insiders have recently implied that it’s becoming more common for agencies to be “ghosted” by clients. This would be yet another disturbing trend for agencies to contend with.  by Mark Duval / The Duval Agency

NBCUniversal Telemundo Enterprises announced the launch of “Exatlón Challenge,” a health and wellness multi-platform initiative presented by “El Poder En Ti,” the company’s award-winning corporate social responsibility platform aimed at empowering the Latino community.

By Gonzalo López Martí – Creative Director, etc / LMMiami.com

To my surprise, I must admit that I recently found myself agreeing with the POTUS on two issues.

Vme Tv (Vme Media Inc) announces the premiere of the second season of their hit show TuBebé with Alessandra Villegas.  The new season premieres in the U.S. on Tuesday February 26 at 10:30 am EST/ 7:30 am PST. The episodes will air every Tuesday and Thursday at the same hour.

Mexicanal has hired industry veteran Ana Lydia Montoya Herrera as Deputy General Manager. Based in Mexico City, Montoya will be in charge of the network’s operation and production.

When it comes to popular culture, US Hispanics are prolific consumers – so understanding their preferences among genres, actors, and actresses is a top priority for the movie industry.

Bottom line time: If you don’t have Hispanics in your audio media plan, you’re missing out.