News

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.

Circulo Creativo USA is increasingly consolidated as the only organization that works to improve creativity and unite Hispanic American creative talent in the United States, after the successful completion of the first “A week after the Super Bowl” event that brought together the advertising creative industry simultaneously in six different cities across the country.

As Marsha Appel points out, we have been here before. Direct-to-consumer (DTC) is not a new business model, it is an old one. What is different is the technology that facilitates the business model. What is not different is that people still buy the brands that are meaningful to them.  by Nigel Hollis

The World Federation of Advertisers has issued a call to action to the industry we all represent. It’s asking for ideas on six topics, which will be evaluated prior to the Global Marketer Week event in Lisbon, Portugal at the end of March.

In the latest episode of “Behind the Numbers,” we’re talking about consumer trust in brands and digging into data from a survey by data platform Jebbit. We’re joined in the studio by Jebbit co-founder Jonathan Lacoste to discuss which brands have succeeded in winning customer trust, which have failed, and why.

Viacom International Media Networks of the Americas announced that Michelle Alban has joined the organization as Vice President of Communications. In this new role, Alban will lead the development and execution of all internal and external communications strategies for VIMN of the Americas, which includes Latin America, U.S. Hispanic and Canada.

Walmart Inc. announced that its board of directors has appointed Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, as a new independent director to the company’s board, effective immediately.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Ignore FOMO (that’d be Fear Of Missing Out)
• Everything is sugarcoated, spun, photoshopped and airbrushed on social media.
• Literally and figuratively: from job promotions to muscle tones.
• It sounds obvious but you’d be surprised at the great deal of grownups whose brittle self-esteem is vulnerable to the onslaught of fakery they are exposed to on social media.

Cinelatino celebrates the month of love beginning with the exclusive U.S. television premiere of the Mexican blockbuster A la Mala on Sunday, February 10, with back-to-back airings at 9pm ET/6pm PT and 11pm ET/8pm PT.

Entravision Communications Corporation announced it has entered an exclusive audio partnership with actress and ratings sensation Kate del Castillo and television personality Jessica Maldonado to produce and launch a weekly syndicated radio and podcast show.

Univision’s “Primer Impacto,” the longest-running Spanish-language daily news magazine in the U.S., is celebrating its 25-year anniversary with an entire week of live shows featuring exceptional stories, celebrity appearances and musical guests.

The National Retail Federation forecast that retail sales during 2019 will increase between 3.8 percent and 4.4 percent to more than $3.8 trillion despite threats from an ongoing trade war, the volatile stock market and the effects of the government shutdown.

Over-the-air (OTA) TV—the programming that we all have access to even if we don’t have a cable or satellite programming subscription—is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna.

While industry leaders express optimism and enthusiasm for TV attribution, they also are looking for greater visibility and understanding into how leading providers conduct the practice.

Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, a growing number of global brands have upped their games to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.

Desiree Katzenberger, Director of Media Strategy and Planning at d expósito & Partners, was recognized February 6th, in New York City for being a “Rising Star,” a distinction created by Cynopsis Media which celebrated its fourth annual Cynopsis TV and Rising Star Awards at The Yale Club in New York City.

What motivates consumers?  Video consumption has never been more fragmented. As pay TV subscriptions continue to decline, they are replaced by a number of live and on-demand streaming options that continue to grow by the day. Viewers can use a dizzying array of services to create their own consumption “nirvana.” However, there is bound to be an upper limit on both how many different services a consumer is willing to pay for and how much time she has in the day to consume. This leads some in the industry to believe the growth in content and platforms may not be sustainable over the long term.

Can a radio company with a deep heritage in English-language stations successfully bring Spanish-language radio stations into the mix, from a sales and revenue perspective? Beasley Media Group is doing just that in the Tampa-St. Petersburg market, we learn in this latest Hispanic Radio Podcast.

Casanova // McCann announced the hire of Marco Antonio Muñoz as Executive Creative Director. He will support the agency’s creative leadership under Chief Creative Officer Elias Weinstock.

In a recent article on Campaign Live Rory Sutherland suggests that we all adopt “the efficiency bubble” to describe the way media logistics, not creativity, have come to dominate the conversation about advertising. But our fixation on efficiency is not just a bubble, it is a trap.  by Nigel Hollis