News

Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, a growing number of global brands have upped their games to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.

Can a radio company with a deep heritage in English-language stations successfully bring Spanish-language radio stations into the mix, from a sales and revenue perspective? Beasley Media Group is doing just that in the Tampa-St. Petersburg market, we learn in this latest Hispanic Radio Podcast.

Casanova // McCann announced the hire of Marco Antonio Muñoz as Executive Creative Director. He will support the agency’s creative leadership under Chief Creative Officer Elias Weinstock.

What motivates consumers?  Video consumption has never been more fragmented. As pay TV subscriptions continue to decline, they are replaced by a number of live and on-demand streaming options that continue to grow by the day. Viewers can use a dizzying array of services to create their own consumption “nirvana.” However, there is bound to be an upper limit on both how many different services a consumer is willing to pay for and how much time she has in the day to consume. This leads some in the industry to believe the growth in content and platforms may not be sustainable over the long term.

In a recent article on Campaign Live Rory Sutherland suggests that we all adopt “the efficiency bubble” to describe the way media logistics, not creativity, have come to dominate the conversation about advertising. But our fixation on efficiency is not just a bubble, it is a trap.  by Nigel Hollis

Last year I wrote a lot about the erosion of the advertising bargain between advertisers and their audience. Without rehashing at length, let me summarize by simply stating that we no longer are as accepting of advertising because we now have a choice.

“The State of Data 2017” (published in December 2017 by Winterberry Group in partnership with DMA and IAB’s Data Center of Excellence) revealed that U.S.- based marketers, publishers, and other data users invested $20.19BB on third-party audience data and related services and solutions in 2017.

Over the past few years, deep learning has gone from an esoteric branch of AI, focusing on theory, to being so mainstream that even an actress from Twilight has published an academic paper on it. This rise of deep learning over traditional machine learning methods has also led to the creation of a host of new platforms designed to help businesses improve work and work flow.

While disclosure continues to dominate the conversation around influencer marketing, data compliance laws are adding another layer of confusion—and cost—for those operating in this evolving market.

The younger the shopper, the more likely they will embrace retail technology, right? Not necessarily.

Millennials, who make up almost a quarter of the total American population, are the most diverse generation in U.S. history. Too often, however, they’re lumped together and thought of as one big group of young people. African-American Millennials, who make up 14% of all Millennials, are an especially differentiated group who have distinct habits and preferences when compared to the demographic as a whole.

How many Americans tuned in to watch this year’s Super Bowl? How engaged was the audience via digital and social? In the latest episode of “Behind the Numbers,” Paul Verna digs into the data for the low-scoring game.

Super Bowl LIII Ads, Much Like the Game’s Punts, Are a Big Blur.  By Liz Castells, President, Infusion by Castells Advertising

Agency Creative, a Dallas-based full-service advertising agency, announced the launch of AgenSIcreative, a new strategic business unit focused entirely on Hispanic marketing. Max Lefeld will lead AgenSIcreative with a focus on creating marketing that’s culturally relevant to the Hispanic market.

Tajín International Corporation renewed its partnership with MasterChef winner Claudia Sandoval who will continue to serve as the brand’s official chef and recipe creator in the United States.

“Behind the Numbers” completes its investigation of sports streaming around the world with a look at two key Latin American markets, Brazil and Mexico. eMarketer’s Paul Verna and Matteo Ceurvels discuss the platforms, popular sports and opportunities for marketers.

NBCUniversal Telemundo Enterprises announced it has secured a record number of integrated partners in a single scripted property for Telemundo with its upcoming series “Betty en NY”. Produced at Telemundo Center in Miami, the highly anticipated, star-packed production is the modern adaptation of one of the most influential stories which will premiere on Wednesday, February 6 at 9 p.m./8c.

Andrés Cantor’s daily soccer show Futbol de Primera is now available in its podcast version in most of the most popular streaming platforms: Apple’s Podacast, Spotify and Overcast as FDPRadio

By Gonzalo López Martí    – Creative director, etc / LMMiami.com

• It was a Super Bowl to forget.
• Sports and advertising wise.
• If the annual January NFL extravaganza is a barometer of the national sentiment, we might be going through a collective lethargy of sorts.

The Culture Marketing Council: The Voice of Hispanic Marketing announced GroupM Multicultural President Gonzalo Del Fa has been named chair-elect of the organization. Del Fa will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.