Ntooitive announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide.
News
Guerrero named VP of Strategic Partnerships at Ntooitive
How do you build a brand in a polarised world?
A brand no longer needs, nor can embrace, all trends. It must create sub-brands specifically designed for each niche, and reach each one using algorithms. The organic food brand Mãe Terra recently bought by Unilever has been a smart move in this way. by Anahi Lucas & Felipe Ramirez
Privacy, confidentiality, anonymity, discretion, deceit, paranoia. Part 2
By Gonzalo López Martí – Creative director, etc/LMMiami.com
“Never do or say anything you wouldn’t do or say in front of your kids.”
- I know, it is not 100% enforceable.
- But you get the point.
Telemundo International set to produce “JUGAR CON FUEGO”
Telemundo International Studios and Globo announced the co-production of the premium limited series “Jugar con Fuego” (Playing with Fire) slated to premiere on Telemundo network in the U.S. next year.
The Growth Majority – Understanding The New American Mainstream [REPORT]
The face of America is changing and multicultural consumers are quickly becoming the majority of the expected growth in the U.S. now and in the future.
Customer experience emerges as critical factor, along with innovation, boosting brands
Brands that are perceived as innovative and that also provide a great experience – meeting consumers’ needs where and when they are wanted – grew the most in value in the latest BrandZ™ Top 100 Most Valuable US Brands ranking, announced by WPP and Kantar Millward Brown.
U.S. Unauthorized Immigrant Total Dips to Lowest Level in a Decade [REPORT]
Number from Mexico continues to decline, while Central America is the only growing region
Poverty Rates Higher, Median Household Income Lower in Rural Counties Than in Urban Areas
Median household income and poverty rates continue to vary across the nation’s 3,142 counties. In general, median household income is higher in urban counties than in rural areas. Likewise, poverty rates tend to be lower in urban areas than in rural areas.
Telemundo Deportes presents FIFA Club World Cup UAE 2018
Telemundo Deportes presents exclusive coverage of the FIFA Club World Cup UAE 2018, featuring some of the world’s best players and club teams, beginning Wednesday, December 12.
Hispanic Radio Podcast: Fuller Opportunities
In this Hispanic Radio Podcast, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with Full Power Radio founder John Fuller about how his company has grown thanks to stations offering two distinct two English-language formats and the Latin pop-fueled “Bomba Radio.” What advice does Fuller have? It’s all here in this 15-minute audio report.
CPG Brands Find New Opportunities in Direct-to-Consumer Model
Today’s shopping expectations have created new selling opportunities for businesses in the consumer-packaged goods (CPG) industry. “Consumers and businesses now expect every interaction to be shoppable–whether on the web, mobile, social, in-product or in-store,” said Brad Rencher, executive vice president and general manager of Adobe Digital Marketing.
Why Direct Line Group dumped digital for TV
There is huge pressure for marketers to spend more on digital: it is where customers are spending more time, it is what everyone else is doing and the convenience metrics look good. So, it is nice to find an example of a company doing its homework and bucking the trend. by Nigel Hollis
Auto influencer Al Vázquez and MundoHispanico.com announce partnership
MundoHispanico.com announced an exclusive partnership with auto expert Al Vázquez to bring the website’s visitors auto reviews and video content to facilitate their buying decisions.
Cutting Through the Data Fog With Industry Collaboration and Connectivity
Data. Data everywhere.
Why Some People Say ‘No’ to Ads (and How to Change That) [PODCAST]
In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the studio to discuss consumer attitudes about advertising and why so many people are resistant to ads. Who are the ad blockers, what are they actively blocking, and what could help turn them around?
The Audio Boom
The audio boom is real. Everywhere one looks these days it’s easy to see more people than ever before connected to headphones; buying and using smartspeakers; using in-vehicle, voice activated AM/FM and HD radio controls — the list goes on.
Telemundo Stations launch “TELEMUNDO UNIVERSITY”
In an effort to help shape the next generation of bilingual broadcast and digital journalists and provide them the real work skills they need to succeed in broadcast newsrooms, the Telemundo Station Group announced the launch of its “Telemundo University” training program for journalism students at the University of Florida and University of Texas at Arlington.
Record Advertising Growth in 2018: +7.2%
Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and Globally by 2019.
Digital can build brands if you use it right
There is no doubt that the plethora of convenience metrics offered by digital media is focusing marketing attention on the here and now, often to the exception of longer-term outcomes. But there is actually no reason why digital media cannot be used for brand-building. by Nigel Hollis
‘Agencies aren’t getting enough credit’: 4A’s and ANA go head-to-head on in-housing
Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies.
