News

  By Gonzalo López Martí – Creative director, etc    /    LMMiami.com

• Dear readers, let’s play a game: name a branded fruit outside of the bananas category
• Still thinking?

Círculo Creativo has announced that entries to the 7th USH Idea Awards are now open. Agencies will have until October 29th to submit creative pieces to the festival.

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.

How marketing leaders must build the right Agency Management competencies to enable their organization to do more.

The ID Comms 2018 Global Media Transparency Survey has found that just 10% of advertisers rate levels of trust with their agency partners as high or very high. By contrast, the number who believe that trust is low has shifted from 29% to 40%, while the number who believe it is average has fallen by 12%.

The Federal Bureau of Investigations has contacted the Association of National Advertisers (ANA) legal counsel regarding an investigation into the media buying practices in our Industry.  The ANA has sent the following letter to its members.

Category winners in the 18th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns

A clear playbook is emerging for how to integrate and capitalize on advanced technologies—across an entire company, and in any industry.

Marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology.

Primo TV (Vme Media Inc.) announces the premiere of season 2 of its original scripted series: Five@305. The 13-episodes will run every Thursday at 9pm on Primo TV.

HRN Media Network, a Gen Media Partners company, has hired broadcast and digital media expert Matt Feinberg as its Chief Strategy Officer.

Telemundo announced the complete line-up of performers for the 2018 “Latin American Music Awards” (Latin AMAs).

Could the achievements seen by Paul Danitz, Director of Sales at Glades Media Group, be replicated at your group of radio stations? This 20-minute Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, could provide strong insight and intelligence leading you to make the plunge into the ROI-filled world of Hispanic radio.

Sizing the gap between brand promise and brand experience. Disappointments.

The Interactive Advertising Bureau (IAB)  released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT).

Attribution is a puzzle that many marketers haven’t cracked.

Turkish drama series “Entre Dos Amores” premieres Wednesday, October 17 on UniMás.

The vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.

The ongoing evolution of the Chief Marketing Officer role is a topic that frequently dominates panels at ad industry events. According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.