News

Coming off the successful launch of its new season on Univision, with record ratings beating those of general market English language Mixed Martial Arts (MMA) properties, Combate Americas president Jacqueline Hernandez announced the opening of La Jaula Studios, a new multi-platform content production studio created to serve the most digitally native, multiracial and multicultural generations that have ever existed—Hispanic Millennials and Generation Z.

Direct-to-consumer (DTC) pharma marketing used to be simple: Run a TV spot on news or late-night talk shows and wait for consumers to contact their doctors.

Growing faster than the general population and maintaining income and education rates higher than any other racial or ethnic group, Asian Americans continue to make gains as tech-enabled influencers with unlimited potential. Asian Americans have the added advantage of maintaining ties with brands based in their native countries that are global leaders in smartphone manufacturing, social media and online commerce.

Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.

Everyone knows that to get noticed in today’s frenetic media environment you have to pick a side and argue your case as vehemently as possible. That strategy might spawn a negative reaction, but then they say there is no such thing as bad publicity. But what if making hyperbolic assertions is undermining the effective practice of marketing?  by Nigel Hollis

I’m going to be honest here. In the past few years, I’ve started to question the conventional wisdom that blogging is a necessity for agency new business. By no means have I written it off, but how I perceive it’s role in my own business strategy has evolved.  By Mark Duval / Duval Partnership

Welcome to the latest edition of #TotalMarketTalk, the only PODCAST of it’s kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment.  Hosted by David Chitel, CEO & Founder of NGL Collective, this installment features a candid discussion with Lisa Torres, President of the Multicultural Practice at Publicis Media.  Listen in as Lisa shares stories of her early beginnings in the U.S. Hispanic market, along the way to her ascendance as the leader of the largest Multicultural Media practice in the U.S. with over $1B in billings servicing major advertisers across pretty much every category.  David and Lisa speak off the cuff about the state of our industry, the importance of the upcoming 2020 U.S. Census, Lisa’s growing role within Publicis Media and so much more.

NGL Collective announced the expansion of its NGL Publishing division that works with premium Latinx digital publishers to create and implement strategic video revenue growth plans.

The scene: 100,000 years ago in Africa. Ancient humans, looking to organize for protection and survival, build off of a common framework — the first language. This allowed them to find each other, to hunt and gather, and to seek shelter from the elements as a community.  By Philip Kinzler

Lately, US lawmakers have been a little obsessed with big tech firms.

Challenging cross-industry pivots into accountability and collaboration are crucial for future success

Personalization is teetering on the edge of the buzzword precipice. But companies that can figure out what it really means and how to take advantage of it are already outstripping their competition.

I recently went to the grocery store with my 7-year-old daughter for our weekly grocery shopping. I am trying to get her to become more autonomous and independent, so we had two shopping lists—a smaller one for her and the longer one for me. In terms of selection, I granted her the liberty to choose whatever product/brand she likes as long as she stuck to the list.  By Smruti Kulkarni Shanbhag, Nielsen Design Solutions – Europe Lead

Is it true that the majority of the growth in the U.S. Hispanic market is coming from markets that are below the top 10 Hispanic DMAs? “Generally speaking, yes,” reveals Fernando E. Férnandez, Partner and Chief Client Officer at New York-based multicultural advertising agency d’expósito & Partners. But, are media buyers and marketers responding? In this Hispanic Radio Podcast, we look at the locales where your company could thrive.

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.

Televisión Dominicana will launch the exclusive U.S. premiere of the comedy series Las Vacaciones de Los Reyes  (“The Kings’ Vacation”), starring the highly-popular Dominican comedians Raymond Pozo and Miguel Cespedes, on Sunday, August 19, at 9pm ET/6pm PT.

As health and wellness becomes one of the greatest concerns for nearly all segments of the population, MedicosTV has launched a multifaceted delivery platform for a new channel providing relevant health-related programming aimed at Spanish-speaking Hispanic audiences everywhere.

Concluding a distinguished, award-winning career spanning nearly five decades, Telemundo 47 senior news anchor Jorge Ramos announced that he will be stepping away from the anchor chair following the conclusion of the station’s Friday, September 21 evening newscasts. Ramos announced his retirement earlier tonight to his colleagues who were gathered inside the Telemundo 47 newsroom.

When The Hershey Company brand Reese’s Pieces was featured in the 1982 hit film E.T., sending sales soaring, the use of product placement in movies and TV shifted into high gear. Who could forget the association of Aston Martin with James Bond, or Nike with Forrest Gump?

In his latest blog post, Byron Sharp has some pretty strong words to say about brand tracking. As usual, there is lots in his post that is true and important to say, but not that much that is as new or challenging as the headline suggests.  by Josh Samuel