By Gonzalo López Martí – Creative director, etc / LMMiami.com
Entravision Communications Corporation announced that starting on Tuesday, September 4th, it will begin airing “Él y Ella” on WNUE-FM, 98.1 Salsa y Más every weekday from 6am to 10am ET and will be hosted by Arnaldo Olivieri “JR al Aire” and Jessica Reyes
The digital landscape is primed with opportunities to reach the growing multicultural segment, but are today’s targeting methods evolving with these audiences?
Miami Ad School continues to expand its footprint, this time near another beautiful Caribbean beach in Punta Cana, Dominican Republic. The mission: make Miami Ad School Punta Cana the epicenter of creativity and innovation for Central America and the Caribbean.
Social media wasn’t the realm of any one person, department or organization. It was owned by everyone and no one. The only thing early adopters of social media had in common was the desire to create change.
The advent of digital advertising forever changed how media is bought and sold, with advances in programmatic technology leading the way. The appeal of programmatic buying is easy to see, addressing many of the challenges associated with traditional ad sales. To name just a few of the staple ways in which programmatic technology improves advertising transactions, it lets buyers use audience data for targeting; grants access to premium but often challenging-to-buy inventory; and automates complex buying workflows.
The mission is to create a system that puts content in front of a consumer at just the right moment. But all your work stands or falls on what happens then, and success is no accident. It’s the result of delivering content that communicates exactly the right message, for that particular consumer, at that moment in time. Helping to set the stage for this is your messaging framework.
Liz Castells, president of Infusion by Castells, has gone bicoastal. The Los Angeles-based multicultural advertising and marketing specialist spends a lot of time in New York, thanks to her shop’s work with Charter Spectrum.
With Labor Day just around the corner, The Conference Board’s latest survey on job satisfaction finds that 51 percent of U.S. employees feel overall satisfied with their job. The results also show that, over the last seven years, employee attitudes about wages and job security experienced the biggest improvements. However, workers feel quite disappointed with their job’s professional development aspects – a warning signal for any organization looking to attract and retain talent in today’s tight labor market.
Univision Deportes will deliver every match of the first-ever UEFA Nations League competition across its robust portfolio of linear and digital platforms.
The New York Latino Film Festival (NYLFF), celebrated its 15th anniversary with star-studded events and films, celebrating the Latino film industry from August 22 to 26.
NGL Collective announced it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). TAG is the leading global certification organization dedicated to fighting criminal activity and increasing trust in digital advertising.
Artificial intelligence has already transformed everything from the IT department to the customer service experience, and now, machine learning is on track to completely change the ways we think about ad creative.
The Latino Donor Collaborative (LDC) released Latino Gross Domestic Product Report: Quantifying the Impact of American Hispanic Economic Growth, a study that for the first time ever calculates the full Gross Domestic Product (GDP) of the American Latino population. At $2.13 trillion, the estimated U.S. Latino GDP is the seventh largest GDP in the world, with American Latinos driving growth of the U.S. workforce and economy.
The year is 2024, and more than 50 percent of American product purchases are made through e-commerce thanks in part to the rise of “app-tapping” (waving your phone to purchase a product) and speak-to-purchase ads that merge TV and streaming content with in-home digital assistants. Video games and social media are as popular as ever, though more and more people prefer to hang out in virtual-reality “PlaceScapes,” where savvy marketers are starting to invest. The process once known as advertising is nearly unrecognizable as companies rely on artificial intelligence to disseminate targeted ads based on billions of data inputs, though tougher privacy laws and the proliferation of ad blockers continue to pose challenges. By Chuck Kapelke
In a recent point of view on Campaign, Rory Sutherland discusses the origins of our “targeting-obsessed scientism” which leads us to focus on ad delivery to the exception of anything else like creative or the recipient’s mindset. Rory calls out Silicon Valley for tricking advertisers, but is this single-minded focus really just the fault of the tech companies? by Nigel Hollis
Advertisers agree that ensuring brand safety is a perennial problem. But there isn’t a consensus on who is most responsible for it.
In the latest episode of “Behind the Numbers,” eMarketer’s Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.
In my opinion, one of the defining characteristics of great leaders is that they make decisions based on solid data. I have always advocated that individuals and organizations must face the “brutal facts” when dealing with difficult situations in order to develop viable solutions. By Ralph de la Vega / Chairman at De La Vega Group
Jesus Ramirez founder and Executive Creative Director of San Antonio based Cartel Creativo with Victoria Murphy Hudson has passed.
