News

In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today.  by Nigel Hollis

You’d think that by the time you make it to the “C-suite” — which, for me, happened just a few weeks ago — that you’d have everything figured out.  Not necessarily. No matter how much one has grown in her or his career, there is always so much more to learn.  At the recent She Runs It Annual Multicultural Alliance Bootcamp, where I had the honor of joining a panel called “Journey to the C-Suite,” learn is exactly what I did.  By Helen Lin

Small, independent teams are the lifeblood of the agile organization. Top executives can unleash them by driving ambition, removing red tape, and helping managers adjust to the new norms.  By Oliver Bossert, Alena Kretzberg, and Jürgen Laartz

Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset, says Barry Levine on July 24. Just as marketers have learned when a project should employ a website and when it should utilize an app, so they are beginning to understand when to choose AR or VR.

Determining audience “identity” has become a major priority over the past year for U.S. marketers, many of whom plan to increase their investment in finding and developing identity solutions.

Rising internet penetration, denser urban locations, faster paced lifestyles and challenging working hours are adding more and more layers of complexity to consumers’ lives. According to the World Health Organization, “workplace stress is the health epidemic of the 21st century,” and multiple agencies have tracked the steady rise of anxiety related illnesses around the world. Consumers are feeling more stretched than ever before, and are increasingly striving for convenient solutions which help to simplify their busy lives.

New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.

Long-form video is spreading across social media. With the June 2018 launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.

Hispanic consumers are a key target audience for marketers worldwide. In this infographic, we investigate the social media behaviors of Hispanics in the U.S.A, including bilingual, English-first and Spanish-first consumers.

Johnson’s has radically transformed its 124-year-old brand to meet the needs and preferences of modern parents.

In Los Angeles, Spanish Broadcasting System (SBS) is locked in a tight three-way battle for regional Mexican listeners, as its KLAX-FM “97.9 La Raza” takes the midday crown. But, it is the rise of KXOL-FM “Mega 96.3” that warrants attention. Could the substantial gains seen by this Latin Urban and “trap music” hub be replicated in your market? The answer could come by way of this exclusive 15-minute Hispanic Radio

“Reto 4 Elementos Naturaleza Extrema” (Four Elements Challenge Extreme Nature) returns to the U.S. The new edition of the reality competition will air on UniMás Tuesday through Friday at 7 p.m. ET/PT (6 p.m. CT), beginning August 14.

Univision Deportes begins its tenure as the official Spanish-language broadcaster of UEFA this month, highlighted by coverage of club soccer’s most prestigious competition, the UEFA Champions League.

Televisión Dominicana announced that two of the Dominican Republic’s most beloved comedians, Raymond Pozo and Miguel Cespedes, will be joining the network on its float at the 2018 Dominican Day Parade in Manhattan on Sunday, August 12, 2018.

In 2018, it’s a given that agencies must be able to connect their creative excellence to data and technology. Picking up where that post left off, I want to cover the top three things that will hurt your agency’s prospects for new business now. My list includes the top concerns and challenges we see coming up repeatedly for agencies.  By Mark Duval / Duval Partnership
 

It sometimes seems as if we’re living in a post-trust age, when nothing and no one is beyond question or reproach. Granted, there are plenty of people and organizations that have been guilty of abusing our trust, and the damage can be serious.

Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.

Following Telemundo Deportes’ complete presentation of all 64 2018 World Cup matches, which featured 113 players from last season’s Premier League in the World Cup, the Telemundo Deportes soccer expert team returns to provide play-by-play commentary led by Andrés Cantor, Sammy Sadovnik, Copán Álvarez, Carlos Hermosillo and Manuel Sol. The commentators will also contribute to the pre and post analysis alongside Miguel Gurwitz.

The major trade associations representing the advertising industry — are jointly writing to express opposition to the addition of the new census question that asks, “Is this person a citizen of the United States?”

Personalized communication with every customer is the future of marketing. McKinsey partners Julien Boudet and Kai Vollhardt say it’s easier than many marketers think, if you begin with the data you have.  By Julien Boudet and Kai Vollhardt