This was not your ordinary Facebook post — if there is such a thing.
For one thing, it was long — almost 1,600 words. That’s longer than this column. Secondly, it was raw. It was written by somebody in deep pain who laid their soul bare for their entire network to see. I barely knew this person, and I was given a look into the deepest and darkest part of their lives. The post told the story of the breakup of a marriage and a struggle with depression. It was a disturbing blow-by-blow chronicle of someone hitting the bottom.
For the first time, the percentage of the American population age 25 and older that completed high school or higher levels of education reached 90 percent in 2017.
In this Hispanic Radio Podcast, SBS EVP/Programming Jesus Salas shares why the launch of a brand-new station and adjustments at two other FMs in Puerto Rico couldn’t come at a better time. He also discusses how local social media influencers are leading one of the brand refresh efforts, and how politics and the need to talk will soon reshape another FM station best-known for its traditional salsa hits.
Televisión Dominicana has exclusive U.S. television rights to the home games of Las Estrellas Orientales, Los Gigantes del Cibao, Los Leones del Escogido, and Los Toros del Este, which will include the regular season and playoff games.
The truth of the matter is that amidst the extreme change (with a splash of chaos) that our industry is currently experiencing, it’s our job to change the story that, in my opinion, seems to have gotten away from us. Only if WE change the story, can WE change the outcome. So what’s the story I’m hearing out in the marketplace? It depends who you ask, but for some it’s “Spanish-language media is dying.” For others, it’s “Total Market is killing our industry,” or “no one can seem to get the in-culture formula right.” To me, it’s all just negative bullshit. No one is immune to the shift the media and marketing industry is experiencing for more reasons than I can count on two hands (that’s ten fingers, folks). By David Chitel / NGL Collective
At what point does a company become competition to others already in the market? For many large, multinational global brands, other companies don’t become competition until they’re operating at the same scale and in similar markets. As a result, global companies often don’t pay much attention to the small brands that operate well outside of their global peripheral vision.
Marketers want to follow customers in real time, but outdated technology often stands in their way.
The Stanford Latino Entrepreneurship Initiative is amassing a huge database and network to nourish the fast-growing sector.
Emilio Guede Fernández, a pioneer of advertising film production in Puerto Rico, died in Miami last Saturday, July 28th, at the age 90. He was the founder of Guede Films, in Guaynabo, Puerto Rico, a company that opened up offices in New York to service the U.S. Hispanic Market and had offices in Guatemala, Colombia and Panama. Guede was a cinematographer who worked as director and photographer on many television spots for many ad agencies in Puerto Rico, Latin America and the United States. A list of his commercials or those produced by his company includes brands such as AT&T, Procter & Gamble, Colgate-Palmolive, McDonald’s, Kentucky Fried Chicken, Banco Popular and many others.
The Department of Commerce, which has oversight of the 2020 census, has approved the addition of a new census question that asks, “Is this person a citizen of the United States?” ANA members are concerned that the addition of a citizenship question would depress response among both non-citizens and their families (even if family members are indeed citizens). That runs the risk of non-respondent bias by significantly undercounting immigrant, minority and low-income populations. As one ANA member stated: “I believe that undocumented people will not report their presence and therefore the census will be under-reported, therefore skewing data, messing up budgets and providing inaccurate reporting.” By Bill Duggan / ANA
The world has never been more connected, and U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough content, and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.
The National Hispanic Public Relations Association (HPRA) is proud to recognize Ilia Calderon, co-anchor of Noticiero Univision and Jorge A. Plasencia, co-founder, chairman and CEO of Republica, as recipients of the 2018 BRAVO! Journalist and Pioneer of the Year Award, respectively.
Good design ought to make a product or service more convenient, easier, and more enjoyable to use; not just visually attractive or distinctive. But what evidence do we have that people will pay more for a well-designed product? by Nigel Hollis
By Gonzalo López Martí – Creative director, etc / LMMiami.com
The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organizations with large and loyal user bases.
Whether you’re an executive at the source of product supply, in the engine room of shopper attraction, or at the point of commercial transaction, AI-enriched data analysis has now become essential to customer engagement success. 
