News

Hispanics are evolving and changing…my thoughts

In Tight U.S. Presidential Race, Latino Voters’ Preferences Mirror 2020 [REPORT]

As the final leg of the presidential campaign begins following an eventful summer, a majority of Latino registered voters (57%) say they would vote for Vice President Kamala Harris and 39% would vote for former President Donald Trump, according to a Pew Research Center survey conducted Aug. 26-Sept. 2, 2024.1

Entravision release Week 2 Results from the 2024 National Latino Tracking Poll [REPORT]

Entravision, in collaboration with AltaMed Health Services and BSP Research, has released the second set of results from the 2024 National Latino Tracking Poll, continuing to offer real-time insights into the evolving priorities of Latino voters as the November election approaches.

Albert Rodríguez Inks MediaCo C-Suite Deal

A filing with the SEC now reveals the new executive position for former Spanish Broadcasting System executive Albert Rodriguez: Chief Revenue Officer of MediaCo.

Beyond Hispanic Heritage Month: How Brands Can Support Year-Round Cultural Celebrations

As we enter the second full week of Hispanic Heritage Month, it’s encouraging to see so many in our industry publishing thoughtful opinion pieces on the occasion. The discourse has been rich and diverse, but one message stands out: Brands must engage with Hispanic consumers year-round, not just during Hispanic Heritage Month.  By Louis Maldonado

Drip Across America

The Drip is in the Details, NFL Shop is looking to highlight “main character energy” - the energy we all get when we wear clothes that makes us feel like we’re bringing our best. The campaign does this by diving further into the details of not only the style, but the fans sporting the merch!

About 3 Million People in Same-Sex Couple Households

Despite coupled households making up a decreasing share of U.S. households in recent decades, they still made up the majority: approximately 215 million people were living in coupled households in 2020, roughly 67% of the household population of 323 million.

Moving Beyond Acculturation: How Marketers Are Embracing Cultural Fluidity in Hispanic Audiences

For decades, marketers relied heavily on acculturation models to understand and target the U.S. Hispanic population. The model grouped Hispanics into categories like unacculturated, bicultural, or fully acculturated, based on their assimilation into American culture. This framework has been a long-standing tool to segment the Hispanic audience and tailor marketing messages. However, in today’s world, this approach is rapidly losing its relevance.  By Maria Lucia Parra - Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.

Entravision releases first set of results from the 2024 National Latino Tracking Poll [REPORT]

Entravision, in partnership with AltaMed Health Services and BSP Research, has released the first set of findings from the 2024 National Latino Tracking Poll, providing exclusive, real-time insights into its weekly findings of Latino voter priorities ahead of the upcoming November election. The top findings from this week’s results were economic concerns, such as cost of living, jobs and the economy, and housing affordability.

The Persistent Illusion of Brand Safety in Digital Advertising

It's becoming clearer and clearer that our idea of brand safety, at least in the ad world we currently live in, is an illusion at best. Some may argue that we've entered a backlash era against the concept as a whole. Whether it's the collective shoulder shrug in response to Adalytics' latest report, or the successful shutdown of GARM, it's evident our current brand safety approach isn't working.

FTC finds large Social Media and Video Streaming Companies have engaged Surveillance of Users with Lax Privacy Controls and Inadequate Safeguards for Kids and Teens [REPORT]

A new Federal Trade Commission staff report that examines the data collection and use practices of major social media and video streaming services shows they engaged in vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.

ANA Defends Ad Industry Against Claims in FTC Social Media Report

The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services

Women in the Workplace 2024

In the tenth year of our Women in the Workplace research, in partnership with LeanIn.Org, we reflect on the notable gains women have made—and how their experiences at work are, in many ways, the same or worse than ten years ago. Sustainable progress toward parity requires that companies recommit to change.

How U.S. Public Opinion Has Changed in 20 Years of Our Surveys

Public opinion itself has also changed in major ways over the last 20 years, just as the country and world have. In this data essay, we’ll take a closer look at how Americans’ views and experiences have evolved on topics ranging from technology and politics to religion and social issues.

How to Tell a Story That Matters

If you look at any great story, there are elements they all have: a main character, a want or need, a plot, tools the character uses, and most importantly, conflict. Conflict is the engine that drives every story, and the best storytellers not only have compelling conflict but highlight the conflict. The conflict can be internal or external, but it's the most important element in every story. From Darth Vader to the Joker, every great story has that agent of conflict.

Canela.TV to premiere hird Season of ‘Secretos de Villanas’ on October 10th

Canela Media announced the highly anticipated return of its hit reality series, ‘Secretos de Villanas,’ with Hyundai back as a presenting sponsor for the third consecutive year. The anticipated third season will be available on the free streaming service Canela.TV beginning on October 10 with ten glorious episodes followed each week by the companion ‘Secretos: El Aftershow’ hosted by the series’ Executive Producer, Enrique Sapene.

UnivisionTelevisa CEO removed.

According to articles by Reuters and The New York Times and a company release late last night, Wade Davis was removed from the Chief Executive Officer position due to lack of attaining performance goals for UnivisionTelevisa.  His replacements is Daniel Alegre, a Mexican Executive with media, entertainment and technology experience.

Show me the “Money/Dinero” – – The Hispanic Sports Fan – Young, Engaged, Invested and Female

We all know that sports is a big business, and the leadership at L’Attitude has embraced the growth that comes with sports as a business imperative- so satisfy that need this year’s conference launched its inaugural AVANCE Sports track (Association For The Advancement Of Latino Sports) with athletes, owners and marketers to share the importance of “not just welcoming the community but celebrating and uplifting them”.  Every Sport was well represented by athletes or owners of MBL, NFL, NHL, NBA, ESPN with mainstage reserved for Diana Flores, NFL Flag Football Ambassador and Karl-Anthony Towns, NBA All Star Minnesota Timberwolves.  By Ana Ceppi

Hyundai Empowers Hispanic Drivers to Right-Size Their Ride in New Tucson Marketing Campaign

Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the enhanced 2025 Tucson SUV. The campaign is designed to empower Latino consumers across all age and demographic segments to right-size their ride without sacrificing or settling in a sea of underwhelming safe-bet alternatives. Titled “Rightsizing,” the campaign is brought to life in both Spanish and English and highlights the Tucson’s bold design, innovative technology, connectivity and safety features, that perfectly fit Hispanic lifestyles.

Eighty percent of brands have concerns about agency use of GenAI

Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology.