News
Evolve, don’t dissolve DE&I: A Case for Multicultural growth
In recent years, multicultural cohorts have emerged as undeniable powerhouses, reshaping the U.S. political, cultural and economic landscape. For companies operating in today’s polarized sociopolitical climate, the stakes couldn’t be higher. Corporate America finds itself at a crossroads on diversity, equity and inclusion initiatives that influence their ability to authentically engage with diverse consumer cohorts driving the next wave of business growth.
Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales
One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over twenty local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with ~500 monthly GRPs, generating a monthly reach of 75% and a seven frequency. The campaign featured a two-week burst followed by two dark weeks and then another major two-week pulse. In the test markets, three out of four people were exposed to the campaign monthly an average of seven times.
Washington Nationals, Costa Media extend Spanish-language radio partnership through 2027 season
The Washington Nationals announced an agreement with Costa Media, extending the official Spanish-language radio broadcast partnership through the 2027 season. During the Nationals’ upcoming season, fans can tune in to DC 87.7 FM and La Pantera WFAX 100.7 FM/1220 AM for live Spanish-language broadcasts for both home and away games, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting and player interviews.
Economic Inequality Seen as Major Challenge Around the World [REPORT]
A new Pew Research Center survey of 36 nations finds widespread public concern about economic inequality. And when asked what leads to this inequality, most people across the countries surveyed point to the intersection of wealth and politics.
Creative Optimization Is All About Orchestration and Relevance
Ad tech is ever-changing, a truth proven out by the short lifespan of some of its central terms. We have moved on from several integral shorthand phrases that found their way out of favor – like "online behavioral data" and "data management platform." More recently, we've seen the deprecation of platforms like Amazon Ad Server and Oracle Advertising. Meanwhile, there's another term, enduring since the early days, that now flirts with obsolescence. That phrase is "dynamic creative optimization" which is too limited to describe its real meaning, and its critical importance for the current moment.
The Americanisation of Media
The history of media agencies began with an arrogant lack of interest in the media process by those leading full-service agencies, mainly account handlers who considered (with some justification) that their clients couldn’t care less about the boring detail on how their media money was spent. Today we have an industry unrecognisable from those days, shaped in large part by technology and the social media platforms constructed with it.
Emmis Launches Bilingual La Exitosa 98.7 in New York
Emmis Corporation announced the launch of New York’s La Exitosa 98.7 FM/1190 AM, with a bilingual adult contemporary format, playing English and Spanish language hits from the 1980s through the 2000s. Now, Madonna, Ricardo Arjona, Prince, Shakira, Phil Collins, Chayanne and Bryan Adams share a new home.
Tops of 2024: Sports
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed along—in person, watching live and across social media. 2024 also saw record U.S. viewership for annual sporting events and leagues, such as Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, and women’s sports, especially the WNBA. To better understand the power of sports to connect fans, platforms and brands, we looked at some of the big trends that shaped the U.S. sports media landscape this year.
2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
2024 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.
2024 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic - Keeping it Real” To download click on image or CLICK HERE
Latinos to Watch in the NFL Playoffs!
The NFL playoffs kick off this Saturday and Latino players across the league are gearing up to leave their mark on football’s biggest stage. There are 15 Latino players heading into this season’s playoffs, as nine of the 14 playoff teams have a Latino player entering the postseason and the Commanders leading all teams with four Latinos. At the same time, this year’s playoff teams feature Latino assistant coaches like Minnesota’s Brian Flores and Pittsburgh’s Mike Sullivan, as well as a Latino general manager in Steelers’ GM Omar Khan. Representing diverse backgrounds and positions, these athletes, coaches and staff showcase the growing influence of Latinos in professional football.
Latin GRAMMY Cultural Foundation announces Scholarships at Berklee College of Music
The Latin GRAMMY Cultural Foundation announced the first Emerging Artist Scholarship, in partnership with Berklee College of Music, toward a bachelor’s degree at the college for the 2025 fall semester. Through a series of scholarships, the institution furthers its commitment to advance the Foundation’s mission to provide educational opportunities that advance Latin music and its heritage, pledging $825,000 over the next three years for future music creators.
Majority of News and Sports Audio is Consumed via AM/FM Radio
Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio.
José Adan Treviño passes …..
José Adan Treviño a legend in broadcasting to Hispanics in Texas has passed.
Marketing Course for 2025 [REPORT]
Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, unveiled its inaugural annual marketing industry forecast - "25 Trends on the Horizon in '25." The 2025 report maps out the trends that leaders from across Horizon's portfolio predict will reshape how brands connect with consumers in a rapidly evolving media landscape.
Demystifying AI in Media Planning and Buying
The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.
Telemundo presents all Chivas Home Matches for LIGA MX’S CLAUSURA 2025 TOURNAMENT
Telemundo, the exclusive U.S. home of Chivas de Guadalajara, is set to deliver comprehensive coverage of all Chivas home matches during the Liga MX Clausura 2025 tournament. Matches will air across Telemundo, Universo, and Peacock, accompanied by the network’s signature 1-hour pregame and 30-minute postgame show, Fútbol Estelar Chivas Extra.
