By Gonzalo López Martí – Creative director, etc. / LMMiami.com
In the first two installments of this meandering essay* I compared higher education to organized religion: the latter is bleeding credibility and relevance following a quite similar path to the former.
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets up digital media companies well, but could be disastrous for TV companies.
The apparel market hasn’t reached crisis mode, but shopping behavior has changed in ways that are affecting clothing retailers. Yoga pants are now just pants, fewer consumers have separate work and leisure wardrobes, and younger shoppers are supposedly less materialistic (or maybe just poor), embracing experiences instead of goods.
Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space.
The proliferation of both video platforms and video content has consumers frustrated and unnecessarily struggling to find what they want. And with user experience at the forefront, content providers, media distributors, and tech companies are being forced to improve the discovery, personalization, and “stickiness” of their content.
There is a wide range of skills and salaries represented in the marketing industry, and a marketer’s career path can take many forms. This makes staffing a marketing team with the right players and laying the right stepping stones for your own career a challenge. To make the right decisions, it is essential to stay on top of industry trends.
Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence? Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD.
beIN SPORTS’ beIN BED campaign was awarded four separate awards at the 2018 Clio Sports Awards. The beIN BED campaign was recognized in the categories of Social Media, Direct, and Integrated Campaign, including a Gold Award for Social Media Multi-Platform campaign, two Silver Awards for both Direct Social Media and Integrated Campaign and a Bronze Award for Social Video.
CNN en Español will air it signature series DocuFillms, this time with a special edition ‘Rescuing Havana’, presented by Juan Carlos López, US Political Director & Anchor for CNN en Español in Washington DC.
During its Upfront presentation to advertisers, NBCUniversal Telemundo Enterprises announced new multi-platform partnerships with E!, Hulu, and SportsManias, anchored on original content co-creation and scalable co-distribution.
The digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy.
As the network recognized for redefining Hispanic media and keeping pace with the evolving media consumption habits of today’s Hispanics, NBCUniversal Telemundo Enterprises announced an extensive programming lineup for the 2018-2019 television season featuring more than 950 hours of new series and multi-platform original content.
ANA client-side membership is overwhelmingly female, white, and heterosexual — but nonetheless is more gender and ethnically diverse than CMOs at ANA member companies.
Marketers seek more customer data, but many struggle to make sense of what the numbers are telling them.
Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as a result of the recent Facebook issues. So where does that net out for marketers?
A recent study by the IAB UK is simply titled ‘Digital Ad Effectiveness’ and the analysis, which references work conducted by Kantar Millward Brown among others, finds that digital is indeed effective. So how come TV, radio and other studies find digital to have a weaker influence? Is it simply a matter of biased research? by Nigel Hollis
Mexico Media Reps, a dba for Media Access Partners, Inc., announced he formation of an unwired radio network in Northern Mexico. The Border Radio Network is comprised of top tier radio stations located within and serving the 10 major Mexico border markets.
Veteran soccer commentator and play-by-play announcer known for his unmistakable goal call, Andres Cantor, won his fifth Sports Emmy for Outstanding On-Air Sports Personality in Spanish at the 39th Annual Sports Emmy Awards for his work with Telemundo Deportes.
The Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) is accepting applications for the 2018 Scholarship Program.
The industry is a blaze just before Upfront Week, Gizmodo’s Special Project Desk writers Kate Conger, David Uberti, and Laura Wagner wrote this article about their parent company Univision, it’s worth a read. In two words, OUCH & WOW! Give us your thoughts.
