News

Marketers seek more customer data, but many struggle to make sense of what the numbers are telling them.

Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as a result of the recent Facebook issues. So where does that net out for marketers?

A recent study by the IAB UK is simply titled ‘Digital Ad Effectiveness’ and the analysis, which references work conducted by Kantar Millward Brown among others, finds that digital is indeed effective. So how come TV, radio and other studies find digital to have a weaker influence? Is it simply a matter of biased research?  by Nigel Hollis

Mexico Media Reps, a dba for Media Access Partners, Inc., announced he formation of an unwired radio network in Northern Mexico.  The Border Radio Network is comprised of top tier radio stations located within and serving the 10 major Mexico border markets.

Veteran soccer commentator and play-by-play announcer known for his unmistakable goal call, Andres Cantor, won his fifth Sports Emmy for Outstanding On-Air Sports Personality in Spanish at the 39th Annual Sports Emmy Awards for his work with Telemundo Deportes.

The Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) is accepting applications for the 2018 Scholarship Program.

The industry is a blaze just before Upfront Week, Gizmodo’s Special Project Desk writers Kate Conger, David Uberti, and Laura Wagner wrote this article about their parent company Univision, it’s worth a read.  In two words, OUCH & WOW!  Give us your thoughts. 

Telemundo Deportes and Panini America celebrate the countdown to the 2018 FIFA World Cup RussiaTM by kicking off a partnership that brings to fans Telemundo’s first-ever augmented reality (AR) experience for all things World Cup.

We’ve now reached the crux of the matter when it comes to the ad biz.

GOOOOOOOOOL!!! Sprint is joining forces with Telemundo Deportes as the halftime sponsor of Telemundo’s Spanish-language coverage of the 2018 FIFA World Cup Russia™.

According to Asian-Americans: Digital Lives and Growing Influence, a Nielsen report released, Asian-American consumers are growing faster than the general population and maintaining income and education rates higher than any other racial or ethnic group. Asian-Americans continue to make gains as tech-enabled influencers with unlimited potential. As the fastest growing ethnic group, Asian-Americans’ consumer buying power has grown exponentially to $986 billion, up 257% since 2000, versus 97% for the total U.S.

Cinelatino has secured the exclusive U.S. pay TV premieres of the Turkish blockbuster hits El Factor Marido 1 & 2 (“Husband Factor I & II”), which will air back-to-back on Sunday, May 13, in celebration of Mother’s Day. These premieres will mark the network’s first airing of a Turkish movie.

You can say that Cinco de Mayo is a “crown import,” and we pretty much owe it to Corona (Crown) — a Mexican beer. It might have been the effect of too much beer, or maybe just too much marketing. Blame it on the guac, the fajitas, the uplifting sounds of mariachi bands, the colorful Mexican flags, the margaritas, the beer … and more beer. And don’t forget the lime — another clever marketing stunt that demonstrates, once again, that advertising really works! Other beer brands have followed suit, but this “historic event” has turned so proprietary for Corona that nobody else comes close. Corona has even gone as far as to write “Cinco” with the very distinctive Corona font!  By Luis Miguel Messianu, Creative Chairman-CEO Alma, Miami

GroupM released a new report, “State of Digital,” offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series of publications by GroupM prognosticating media marketplace futures the world over, the new report focuses on the impact of technology and digital capabilities on consumers and advertisers.

Total media ad spending worldwide will rise 7.4% to $628.63 billion in 2018, according to eMarketer’s latest report, “Global Ad Spending: The eMarketer Forecast for 2018.”

Republica announced the promotions of Michael DeJesus and Federico Giraldo to creative directors. In their expanded roles, DeJesus and Giraldo will report to Chief Creative Officer (CCO) Milton Lebron and help lead the agency’s award-winning creative team.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Protestantism began because the Catholic Church was selling indulgences: documents that exculpated the dead and the alive from spending time in hell or purgatory.
• Yup, the Holy Church literally was, and possibly still is, a “salvation retailer”.
• In the 1500s some mid-level religious staff mostly in Northern Europe “protested” this questionable practice.
• Politics kicked in.

For veterans of Hispanic broadcast media with ties to Puerto Rico, the name Billy Fourquet is synonymous with radio stations owned by Spanish Broadcasting System.  By Adam Jacobson

Telemundo Station Group, part of the NBCUniversal Owned Television Stations division of NBCUniversal, announced that Luis Roldan and Roberto Vizcon, two seasoned broadcast professionals will lead WTMO Telemundo.

Azteca America announced the premiere of “Todo un Show”, an innovative magazine program hosted by Laura G, AnetteCuburu, and Roger González, beginning Monday, May 7 at 3 pm/ 2 C.