News

LBI Media, Inc. announced that it will begin airing Spanish-language programming on its recently purchased full power television station WGEN-TV in the Miami, Florida DMA.

Cinelatino recently launched on Cox Communications’ cable systems in New Orleans and other southeast markets—including Greater Louisiana, Gainesville, Gulf Coast, New Orleans, and Georgia—completing the network’s distribution throughout the national Cox Communications footprint.

Lotus Communications President Jim Kalmenson is widely known across the West Coast of the U.S. as the leader of a family-run business with a diverse portfolio of radio stations that includes Classic Rock and Active Rock FMs in Tucson, a Classic Rocker in Las Vegas, and a Farsi-language format targeting Persians across Southern California.  By Adam Jacobson

Without inspiration, employee advocacy can feel like giving a bland speech on an assigned topic. Authenticity and originality should be the foundation of promoting your organization and generating exposure for it. Without a sincere spokesman or exciting content, employee engagement is hardly convincing.  By Kelsey Taylor

In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Dave Pond, Vox Media’s general manager of display and programmatic, about how to improve the ad creative of automated advertising.

Consumers today have access to an entire universe of content at their fingertips. Yet while the media landscape expands, the type of content consumers are spending time with has remained fairly consistent. Ad-supported content remains the medium that consumers gravitate toward the majority of the time in their viewing habits.

In less than two decades, the graying of America will be inescapable: Older adults are projected to outnumber kids for the first time in U.S. history.

The 2018 winners of the Medallas de Cortez Awards were announced Tuesday at the annual Hispanic Radio Conference in Miami. The happy winners — seen here with Radio Ink Publisher Deborah Parenti (l) and Jinny Laderer, CEO of Medallas sponsor vCreative (r) represent an array of industry-leading broadcasters, including Lotus Communications (whose president, Jim Kalmenson, took Broadcaster of the Year honors), Spanish Broadcasting System, Univision, Entravision, and iHeartMedia.

The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.

Despite popular assumptions that young adults are social media-obsessed, new data suggests that many have considered a temporary—and even permanent—reprieve from their newsfeeds.

Today’s Latina has undergone a major transformation. She’s doesn’t emulate her mother or grandmother (or even her cool tía). Instead, today’s millennial Latinas are embracing a generational, political and cultural shift that is changing the way they see themselves and the world around them. They are not conforming to cultural customs and gender roles as strictly as they once did, and they look to their Latino heritage to enhance their lives. Being Latino is viewed as an asset at home and at work.  By Frances Solá-Santiago

According to the first report on Immigration Investments by Globofran, it offers a glimpse to where Latin Americans in the USA come from, what they invest in, and where they prefer to live. 

In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater. Many organizations are struggling with the accelerated pace of change and disruption from outside their traditional areas of influence.

Republica took home top honors at the American Advertising Federation’s American Advertising Awards Miami. The Miami-headquartered agency was recognized for its work for clients Toyota Motor North America, Sedano’s Supermarkets, The Tank Brewing Co., Plasencia Cigars, and pro bono client, Amigos For Kids. The event was held at Light Box at Goldman Warehouse in the Wynwood Arts District.

I have seen ‘brand’ referred to as if it were something to rank alongside production, supply chain and capital; a part of doing business rather than something reflective of how people remember their interaction with a brand. But to do so diverts attention from the importance to shaping and framing those memories to best effect.  by Nigel Hollis

By Gonzalo López Martí – Creative Director, etc. / LMMiami.com

• Twitter has posted a profit, finally, but it still shows various existential problems.
• 90% of its revenue comes from advertising sales.
• Risk is way too concentrated: it needs to put its eggs in different baskets.
• Plus, its users base is made up of mostly elderly curmudgeons.

Discovery en Español follows six Hispanic family-owned businesses as they discover how to take their dreams to the next level…or lose it all, with the debut of EMPRENDEDORES. The original six-part series concept was created in collaboration with ALMA Advertising and explores family, heritage, hard work, and heartbreak as these Los Angeles business owners fight against the odds to achieve success in one of most competitive cities in the world. EMPRENDEDORES premieres exclusively on Discovery en Español Sunday March 25 at 7pm ET/8pm PT.

LUNA United announced that Adrian Castagna has joined as Head of Integrated Production.

For the first time in the history of Spanish-language television, Noticias Telemundo aired a conversation between the main news anchors from the country’s leading Hispanic networks: José Díaz-Balart, of Noticias Telemundo, and Jorge Ramos, of Univision Noticias. The full conversation, which took place at Books and Books bookstore in Coral Gables, Florida.

EstrellaTV announced that it has brought on Gino Del Corte and model and actress Maria Elena Anaya as hosts for its popular midday TV shows ‘iTestigo’ and ‘En Vivo,” respectively.